Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Plan and execute trade marketing activations across major US wholesale accounts.
- Company: Join a dynamic team at FitFlop, known for its inclusive culture.
- Benefits: Enjoy flexible working hours, generous holiday, and a career development allowance.
- Why this job: Make an impact by elevating brand visibility and driving sales in a creative role.
- Qualifications: Digital marketing experience with online retailers and strong communication skills.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
The Trade Marketing Specialist is the lynch pin between the Commercial and Brand team. Responsible for the planning and execution of all Trade Marketing activations across our US wholesale accounts. Working closely with the Head of Global Trade Marketing and the Commercial teams your primary focus will be to maximise sales and marketing opportunities both online and offline, while also supporting elevating our brand visibility and consideration.
Responsibilities
- Managing the planning of US wholesale including Bloomingdales, Macy’s, Walmart, Zappos, and Nordstrom, as well as multiple independent accounts.
- Planning and executing 360 campaigns across online and offline key accounts with a focus on building brand visibility and consideration in store through engaging retail displays and online through influencer activations, PDP amplification, and sponsored product campaigns.
- Managing seasonal brand page and product page updates, including A+ content.
- Overseeing performance across self-managed portals to activate paid media campaigns making strategic recommendations and optimisations to drive success.
- Acting as the first point of contact for the Sales teams, developing, and managing relationships with key stakeholders to understand commercial opportunities and coordinate Quarterly Review sessions reviewing past activations and aligning on future plans.
- Working alongside the Planning Team to effectively monitor sell in styles and sell through opportunities to inform marketing campaign optimisations.
- Managing individual account budgets, working closely with the Sales and Finance teams on forecasting in line with seasonal orders.
- Organizing the execution of all US tradeshows with the support of the commercial team, ensuring premium standards & investigating new opportunities to scale reach.
- Working within our UK based Global Trade Marketing Team.
The Person
- You will already have gained digital marketing experience working within a similar role and environment.
- Direct experience working with online retailers and self-managed portals to activate campaigns including paid sponsored brand/product, keyword strategies, display (onsite/offsite) & influencers.
- Relevant experience collaborating with retailers; understanding of larger key accounts as well as independent stores.
- Preferred experience working directly with Amazon/Zappos or similar.
- Experience in creating comprehensive campaign reports with focus on ad sales, reach, conversion and ROAS.
- Commercially astute with experience in managing large scale budgets.
- Experience in developing and executing multi-channel marketing plans.
- Highly creative, yet commercially minded.
- Collaborator with excellent communication skills and the ability to influence at all levels within the business and externally.
- Energetic, flexible, and keen to develop their skills across the full marketing and commercial mix.
- Ability to manage multiple projects and react fast to changing environments.
Benefits
- Product Allowance
- Hybrid and flexible working hours (3 days per week in the office)
- Summer Fridays (6 ½ days in July and August on Fridays)
- A day off for your Birthday
- 25 days holiday + Bank Holidays
- Work from anywhere for 2 weeks
- WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
- Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
- Career development allowance (Personal allowance to use on career development)
- Private health care and or dental care (provided by AXA and DenPlan)
- Socials organised by Wellbeing and Feel Good group
Equal Opportunities
FitFlop is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from people of all backgrounds, regardless of age, gender identity, sexual orientation, disability, neurodivergence, ethnicity, religion or belief, or any other characteristic protected by law. We actively encourage neurodivergent candidates and individuals with disabilities to apply. If you require any reasonable adjustments during the application or interview process, please let us know. We are committed to providing an accessible and supportive recruitment experience.
US Senior Trade Marketing Specialist Creative · London · employer: FitFlop
Contact Detail:
FitFlop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land US Senior Trade Marketing Specialist Creative · London ·
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to shine and demonstrate how you can bring value to the team.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in trade marketing and brand visibility.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace US Senior Trade Marketing Specialist Creative · London ·
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Trade Marketing Specialist role. Highlight your relevant experience with online retailers and campaign management, as this will show us you understand what we're looking for.
Show Off Your Creativity: Since this role is all about creative marketing strategies, don’t shy away from showcasing your innovative ideas in your application. We love seeing how candidates think outside the box!
Be Clear and Concise: When writing your application, keep it straightforward. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: We encourage you to apply directly through our careers page. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at FitFlop
✨Know Your Retail Landscape
Before the interview, dive deep into the US retail market, especially focusing on key accounts like Bloomingdales, Macy’s, and Walmart. Understand their marketing strategies and how they engage with customers both online and offline. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Campaign Successes
Be prepared to discuss specific campaigns you've worked on in the past. Highlight your role in planning and executing these campaigns, particularly any that involved influencer activations or paid media strategies. Use metrics to back up your successes, such as ad sales, reach, and conversion rates, to illustrate your impact.
✨Emphasise Collaboration Skills
Since this role requires working closely with various teams, be ready to share examples of how you've successfully collaborated with others in previous positions. Discuss how you’ve managed relationships with stakeholders and how you’ve coordinated efforts across different departments to achieve common goals.
✨Prepare for Budget Discussions
Given the importance of managing large-scale budgets in this role, brush up on your financial acumen. Be ready to talk about your experience with budget forecasting and how you've optimised spending in past campaigns. This will show that you’re not just creative but also commercially savvy.
