Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead Trade Marketing strategies to boost sales and brand visibility across EMEA accounts.
- Company: Join a dynamic team focused on innovative marketing solutions in the retail sector.
- Benefits: Enjoy hybrid working, summer Fridays, generous holiday, and career development support.
- Why this job: Be part of a creative environment that values your input and fosters growth.
- Qualifications: 5+ years in Trade/Retail Marketing with strong communication and project management skills.
- Other info: Manage exciting campaigns with top retailers like Amazon and John Lewis.
The predicted salary is between 43200 - 72000 £ per year.
The Trade Marketing Manager is the lynch pin between the Commercial and Brand team. Responsible for the planning and execution of all Trade Marketing activations across our EMEA Wholesale accounts.
Working closely with the Head of Global Trade Marketing and the Commercial teams your primary focus will be to maximise sales and marketing opportunities within our key Markets both online and offline, while also supporting elevating our brand visibility and consideration.
The Responsibilities:
- Working closely with the Head of Global Trade Marketing to manage the strategic planning of EMEA wholesale including accounts such as Amazon, John Lewis, Zalando, Next and QVC.
- Planning and executing 360 campaigns across key accounts with a focus on building brand visibility and consideration in store through engaging retail displays and online through influencer activations, digital campaigns & sponsored product.
- Managing the delivery of efficient growth across online pureplayers including; Amazon & Zalando. Driving brand & sales performance, initiating conversion driving tactics and building strong stakeholder relationships.
- Supporting the Digital Marketing Executive in the day to day management of external Retail Media agency driving Amazon account performance.
- Acting as the first point of contact for the Sales teams, developing and managing relationships with key stakeholders to understand commercial decisions and opportunities – supporting with the ‘Go to Market Plans’ as well as reactive activations.
- Managing individual account budgets, working closely with the Sales and Finance teams on forecasting in line with seasonal orders.
- Working collaboratively with the Product, Commercial and Brand teams to own and deliver the creation of the effective ‘Sell-in-Tools’ including; range catalogues, product photography, seasonal displays, POS & VM tools.
- Organizing & supporting in executing all EMEA tradeshows, ensuring premium execution & investigating new opportunities.
- Acting as brand guardian ensuring all accounts have updated seasonal imagery across all channels ensuring communication of the updated asset bank.
- Managing the Digital Marketing Executive and Trade Marketing Assistant.
The Person:
- 5+ years Trade/Retail Marketing experience within a similar role.
- Relevant experience working with retailers; understanding of larger key accounts as well as independent stores.
- Experience working with online retailers and overseeing self-managed portals to activate campaigns.
- Experience in developing and executing multi-channel marketing plans.
- Highly creative, yet commercially minded.
- External agency management is preferred.
- Commercially astute with budget management experience.
- Team player with excellent communication skills and the ability to influence at all levels within the business and externally.
- Energetic, flexible and keen to develop their skills across the full marketing and commercial mix.
- Ability to manage multiple projects and react fast to changing environments.
- Experienced people manager – setting & achieving clear objectives and managing day to day performance.
The Benefits:
- Product Allowance
- Hybrid and flexible working hours
- Summer Fridays (6 ½ days in July and August on Fridays)
- A day off for your Birthday
- 25 days holiday + Bank Holidays
- Work from anywhere for 2 weeks
- WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
- Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
- Career development allowance (Personal allowance to use on career development)
- Private health care and or dental care (provided by AXA and DenPlan)
- Socials organised by Wellbeing and Feel Good group
- Check out our careers page to learn more!
#J-18808-Ljbffr
Trade Marketing Manager Brand · London · employer: FitFlop
Contact Detail:
FitFlop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager Brand · London ·
✨Tip Number 1
Familiarise yourself with the key accounts mentioned in the job description, such as Amazon and John Lewis. Understanding their specific marketing strategies and consumer behaviours will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the trade marketing field, especially those who have experience with EMEA wholesale accounts. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in trade marketing and digital campaigns. Being able to discuss recent successful campaigns or innovative marketing tactics will show your passion and expertise in the field.
✨Tip Number 4
Prepare to discuss your experience in managing budgets and stakeholder relationships. Be ready to share specific examples of how you've successfully driven sales performance and brand visibility in previous roles.
We think you need these skills to ace Trade Marketing Manager Brand · London ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade and retail marketing. Focus on your achievements in managing campaigns, working with key accounts, and any specific results you've driven in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of the role's responsibilities and how your background aligns with them. Mention specific experiences that demonstrate your ability to manage relationships with retailers and execute multi-channel marketing plans.
Showcase Your Creativity: Since the role requires a creative mindset, include examples of innovative campaigns you've executed. Discuss how these initiatives improved brand visibility or sales performance, particularly in online and offline settings.
Highlight Team Collaboration: The job involves working closely with various teams. Illustrate your experience in cross-functional collaboration, detailing how you’ve successfully partnered with sales, digital marketing, and product teams to achieve common goals.
How to prepare for a job interview at FitFlop
✨Know Your Trade Marketing Fundamentals
Brush up on your trade marketing knowledge, especially in relation to EMEA wholesale accounts. Be prepared to discuss specific strategies you've used in the past to maximise sales and brand visibility.
✨Showcase Your Campaign Experience
Prepare examples of 360 campaigns you've planned and executed. Highlight how you built brand visibility both in-store and online, and be ready to discuss the results of these campaigns.
✨Demonstrate Stakeholder Management Skills
Since this role involves managing relationships with key stakeholders, think of instances where you've successfully influenced decisions or collaborated with different teams. Be ready to share these experiences.
✨Be Ready for Budget Discussions
As budget management is a key part of this role, come prepared to discuss your experience with managing budgets. Think about how you've forecasted and aligned budgets with seasonal orders in previous roles.