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For Companies At a Glance
- Tasks: Create and manage engaging social media content across multiple platforms.
- Company: Join a vibrant team at FitFlop, known for creativity and innovation.
- Benefits: Enjoy flexible hours, generous holiday, and a career development allowance.
- Why this job: Be the voice of a brand while shaping social media trends and strategies.
- Qualifications: Experience in social media strategy and a passion for storytelling.
- Other info: Collaborative environment with opportunities for mentorship and growth.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a highly creative, hands-on Social Media Manager to help turn big ideas into brilliant content. Reporting directly to Head of Content & Social you will own the strategic development of our organic social and content ecosystem — crafting platform-specific strategies, leading content planning, and collaborating closely with both our Social Media Specialist and Junior Creative to bring ideas to life. You will be responsible for building a cohesive, high-performing social and content plan that deepens our audience connection, drives engagement, and supports broader brand and performance marketing goals.
The Responsibilities
- Develop and own the organic social content strategy for FitFlop across all platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube etc.)
- Create and maintain a content calendar aligned to campaign moments, brand priorities, seasonal opportunities, and cultural trends
- Lead content ideation and briefing for the Junior Creative and Social Specialist — ensuring strong execution against strategy
- Translate strategic ideas into clear content briefs — including narrative flow, structure, and creative direction for storyboarding and asset development
- Partner with the Social Specialist to optimize content for platform nuances and performance insights
- Partner with our Creative and Production teams to ensure content captured from key shoot moments is optimized for social media
- Collaborate with the Digital Marketing team to ensure organic content can fuel paid social campaigns — advising on asset adaptation, messaging alignment, and creative optimization for performance needs
- Collaborate closely with brand team channel owners to align on messaging, creative, and timing for fully integrated campaigns
- Present creative concept ideas and performance analysis to senior stakeholders, both within the wider brand team and across the business
- Stay immersed in social trends, audience behaviour, competitor activity, and platform updates — proactively feeding strategic recommendations into the team
- Ensure all content maintains brand consistency, tone, and visual excellence, supporting brand elevation
- Identify and manage opportunities for community growth, UGC amplification, and influencer collaboration, in partnership with broader brand initiatives
- Assist the Social Media Specialist and CX team with the management of online communities and comments, helping foster engagement and activity
- Attend production and content shoots where required to ensure capture and edit is optimized for social media
- Provide strategic guidance, templates, and creative toolkits to support international teams managing local social media channels
- Exploration and integration of emerging AI tools (e.g. for ideation, content planning, visual prototyping, or copy assistance) to enhance workflow efficiency and spark creative innovation
- Be a mentor and strategic guide for the Junior Creative and Social Specialist — helping to grow creative thinking and executional excellence within the team
The Person
- A natural storyteller and strategic thinker — able to connect brand goals with social culture and audience needs
- Confident in content strategy, channel planning, and platform best practices
- Experienced in leading and mentoring junior team members across creative and social execution
- Highly collaborative, with excellent cross-functional communication skills
- Data-informed but creatively driven — balancing performance with brand storytelling
- A strong eye for content — able to confidently brief, guide, and review social-first creative across visuals and copy
- Curious, inquisitive, proactive, and energized by the ever-evolving digital landscape
- Highly organized, detail-oriented, and comfortable managing multiple projects and timelines
The Benefits
- Product Allowance
- Hybrid and flexible working hours
- Summer Fridays (6 ½ days in July and August on Fridays)
- A day off for your Birthday
- 25 days holiday + Bank Holidays
- Work from anywhere for 2 weeks
- WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
- Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
- Career development allowance (Personal allowance to use on career development)
- Private health care and or dental care (provided by AXA and DenPlan)
- Socials organised by Wellbeing and Feel Good group
Equal Opportunities
FitFlop is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from people of all backgrounds, regardless of age, gender identity, sexual orientation, disability, neurodivergence, ethnicity, religion or belief, or any other characteristic protected by law. We actively encourage neurodivergent candidates and individuals with disabilities to apply. If you require any reasonable adjustments during the application or interview process, please let us know. We are committed to providing an accessible and supportive recruitment experience.
Social Media Manager Creative · London · employer: FitFlop
Contact Detail:
FitFlop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager Creative · London ·
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local events. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creativity! Create a portfolio that highlights your best social media campaigns and content. Make it visually appealing and easy to navigate, so potential employers can see your skills in action.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each role. Research the company’s social media presence and come up with fresh ideas you could bring to the table. This shows you’re genuinely interested and proactive.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your enthusiasm and fit for the role.
We think you need these skills to ace Social Media Manager Creative · London ·
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can turn big ideas into brilliant content, so don’t hold back!
Tailor Your Content Strategy: Make sure to align your application with the job description. Highlight your experience in developing organic social content strategies and how you’ve successfully engaged audiences in the past. We want to see how you can connect brand goals with social culture!
Be Data-Informed: While creativity is key, don’t forget to mention your data-driven approach. Share examples of how you've used insights to inform your content strategy and improve performance. We love a good balance of creativity and analytics!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at FitFlop
✨Know Your Platforms
Before the interview, dive deep into the social media platforms mentioned in the job description. Understand their nuances and best practices. Be ready to discuss how you would tailor content for each platform, showcasing your knowledge of audience behaviour and engagement strategies.
✨Showcase Your Creativity
Prepare a portfolio or examples of past work that highlight your creative storytelling abilities. Bring ideas for potential campaigns or content strategies that align with the brand's goals. This will demonstrate your proactive approach and ability to think outside the box.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to social media. Be prepared to discuss how you've used data to inform your content strategies in the past. This shows that you can balance creativity with performance, which is crucial for the role.
✨Engage with Current Trends
Stay updated on the latest social media trends and cultural moments. During the interview, reference recent trends that could be leveraged for the brand. This not only shows your passion for the industry but also your ability to keep the brand relevant and engaging.
