Senior Trade Digital Marketing Specialist (FTC) Marketing · London ·

Please note this is a Fixed Term Contract until 31st July 2026.

The Senior Trade Marketing Specialist is a key player in driving commercial and brand success across our pure player accounts. Working closely with the Head of Global Trade & Partner Marketing and the Commercial teams, your primary focus will be to maximise sales and marketing opportunities, while also supporting elevating our brand visibility and consideration.

The Responsibilities:

• Working closely with the Head of Global Trade & Partner Marketing to manage the strategic planning of EMEA wholesale pure players including Amazon, Zalando, Next and Shop Direct – to drive brand and sales performance through initiating conversion driving tactics and building strong stakeholder relationships.
• Building and maintaining strong commercial relationship with Amazon to support business performance, initiating new marketing tactics, planning event participation and budget control.
• Day to Day management of external Retail Media agency driving Amazon account performance with the support of the Head of Global Trade & Partner Marketing.
• Managing seasonal brand page and product page updates, including A+ content – rolling out across wider marketing team.
• Planning and executing 360 campaigns across key accounts with a focus on building brand visibility and consideration through influencer activations, PDP amplification and sponsored product campaigns.
• Overseeing performance across self-managed portals to activate paid media campaigns making strategic recommendations and optimisations to drive success.
• Acting as the first point of contact for the Sales teams, developing and managing relationships with key stakeholders to understand commercial decisions and opportunities.
• Working alongside the Planning Team to effectively monitor sell in styles and sell through opportunities to inform marketing campaign optimisations.
• Managing individual account budgets, working closely with the Sales and Finance teams on forecasting in line with seasonal orders.
• Acting as brand guardian to ensure all wholesale accounts have updated seasonal imagery through managing the wholesale audit strategy actioned by the Global Marketing Assistant.
• Ensuring the critical path is met and quarterly review meetings are presented to the Head of Global Trade & Partner Marketing.
• Working closely with the Trade Marketing Specialist to coordinate Quarterly Review sessions with Commercial team – reviewing past activations and aligning on future plans.
• Managing the Marketing Assistant supporting personal and professional development through clear objective setting and encouraging additional learning opportunities and embedding of companywide values.

The Person:

• You will have already gained some digital marketing experience within a similar role and environment.
• Direct experience working with online retailers and self-managed portals to activate campaigns including paid sponsored brand/product, keyword strategies, display (onsite/offsite) & influencers.
• Preferred experience working directly with Amazon or similar.
• Experience in managing external agencies day to day and monitoring performance through creation of briefs and reports.
• Experience in creating comprehensive campaign reports with focus on ad sales, reach, conversion and ROAS.
• Commercially astute with experience in managing large scale budgets.
• Strong project management skills with experience in people management (either direct or via projects).
• Team player with excellent communication skills and the ability to influence at all levels within the business and externally.
• Excellent attention to detail.
• Highly creative, yet commercially minded.
• Energetic, flexible and keen to develop their skills across the full marketing and commercial mix.
• Ability to manage multiple projects and react fast to changing environments.

The Benefits:

• Product Allowance
• Hybrid and flexible working hours
• Summer Fridays (6 ½ days in July and August on Fridays)
• A day off for your Birthday
• 25 days holiday + Bank Holidays
• Work from anywhere for 2 weeks
• WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
• Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
• Career development allowance (Personal allowance to use on career development)
• Private health care and or dental care (provided by AXA and DenPlan)
• Socials organised by Wellbeing and Feel Good group

Equal Opportunities:

FitFlop is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from people of all backgrounds, regardless of age, gender identity, sexual orientation, disability, neurodivergence, ethnicity, religion or belief, or any other characteristic protected by law. We actively encourage neurodivergent candidates and individuals with disabilities to apply. If you require any reasonable adjustments during the application or interview process, please let us know. We are committed to providing an accessible and supportive recruitment experience.