At a Glance
- Tasks: Lead customer acquisition strategy and drive growth across multiple markets.
- Company: Join FitFlop, a dynamic brand in the fashion and footwear industry.
- Benefits: Enjoy flexible working, generous holiday, and career development opportunities.
- Other info: Inclusive workplace that values diversity and supports personal development.
- Why this job: Make a real impact on growth strategies while leading a high-performing team.
- Qualifications: Experience in digital acquisition and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
As our Senior Growth & Acquisition Manager, you will lead FitFlop's customer acquisition strategy, helping drive profitable growth across the UK, US and European markets. Reporting to the Head of Digital Marketing, you will be responsible for delivering growth across paid, organic and partnership channels, leading a high-performing team and working closely with agency and technology partners to maximise performance and identify new opportunities. You will balance long‑term growth planning with day‑to‑day performance leadership, ensuring we continue to acquire high‑quality customers efficiently while building the capabilities needed for future growth. Success in this role comes from building strong partnerships, developing people and making smart commercial decisions.
Key Responsibilities:
- Acquisition Strategy & Growth
- Own FitFlop's customer acquisition strategy across paid, organic and partnership channels.
- Deliver profitable growth against acquisition, revenue and customer targets.
- Lead investment decisions, forecasting and budget allocation across markets and channels.
- Identify opportunities to drive growth through new channels, technologies, partnerships and customer behaviours.
- Ensure acquisition activity supports wider business, customer and brand objectives.
- Agency & Partner Leadership
- Lead relationships with agency, affiliate, creator and technology partners, ensuring strong performance, innovation and accountability.
- Challenge and support partners to continuously improve results and identify new opportunities.
- Build effective ways of working and clear performance expectations across all external partners.
- Search & Discovery
- Lead the development of FitFlop's organic growth strategy across search and emerging discovery platforms.
- Work with content, PR and brand teams to improve visibility, authority and discoverability.
- Oversee technical SEO, content performance and organic growth initiatives delivered through agency partners.
- Ensure FitFlop remains visible and competitive as search and discovery behaviours evolve.
- International Growth
- Support growth across the UK, US and European markets.
- Partner with ecommerce, CRM, wholesale and brand teams to identify opportunities in priority markets, particularly Germany.
- Help shape market‑specific acquisition strategies and localisation plans.
- Measurement, Technology & Performance
- Own acquisition forecasting, reporting and performance analysis.
- Drive effective use of attribution, incrementality testing and marketing effectiveness frameworks.
- Partner with Finance and senior stakeholders to support investment decisions.
- Lead acquisition requirements across marketing technology, measurement and key digital transformation projects.
- Leadership
- Lead, coach and develop a high‑performing acquisition team.
- Create clear ownership, accountability and development plans across the function.
- Foster a culture of curiosity, testing and continuous improvement.
- Build future capability across growth, partnerships, measurement and search & discovery.
The Person:
- Significant experience in digital acquisition, growth marketing or performance marketing within ecommerce, retail, fashion, footwear or consumer brands.
- Strong commercial understanding and experience managing significant marketing investment.
- Experience leading agency and external partner relationships.
- Strong understanding of acquisition measurement, attribution and marketing effectiveness.
- Comfortable balancing strategic planning with hands‑on trouble shooting.
- Proven experience developing and leading high‑performing teams.
- Excellent communication and stakeholder management skills.
- Curious about how customer acquisition is evolving and able to translate new opportunities into practical business outcomes.
We recognise that not everyone will meet every requirement. If you’re excited about this role and feel like you could add value, we’d love to hear from you.
The Benefits:
- Product Allowance
- Hybrid and flexible working hours (3 days per week in the office)
- Summer Fridays (6 ½ days in July and August on Fridays)
- A day off for your Birthday
- 25 days holiday + Bank Holidays
- Work from anywhere for 2 weeks
- Workplace Nursery (salary sacrifice scheme to save money on your nursery fees)
- Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
- Career development allowance (personal allowance to use on career development)
- Private health care and or dental care (provided by AXA and DenPlan)
- Socials organised by Wellbeing and Feel Good group
Equal Opportunities:
FitFlop is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from people of all backgrounds, regardless of age, gender identity, sexual orientation, disability, neurodivergence, ethnicity, religion or belief, or any other characteristic protected by law. We actively encourage neurodivergent candidates and individuals with disabilities to apply. If you require any reasonable adjustments during the application or interview process, please let us know. We are committed to providing an accessible and supportive recruitment experience.
Senior Growth & Acquisition Manager Digital · London · employer: FitFlop
FitFlop is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture in the heart of London. With flexible working hours, generous holiday allowances, and a commitment to diversity and inclusion, employees are empowered to thrive both personally and professionally. The opportunity to lead a high-performing team in a rapidly evolving digital landscape ensures that every team member can make a meaningful impact while enjoying unique benefits like summer Fridays and a career development allowance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth & Acquisition Manager Digital · London ·
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at FitFlop or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by researching FitFlop's recent campaigns and growth strategies. Show us you’re not just another candidate; demonstrate your passion for the brand and how you can contribute to its success.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Growth & Acquisition Manager. Highlight your achievements in digital acquisition and how they can translate into success for FitFlop.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of the FitFlop family.
We think you need these skills to ace Senior Growth & Acquisition Manager Digital · London ·
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital acquisition and growth marketing. We want to see how your skills align with our needs at FitFlop, so don’t hold back on showcasing your relevant achievements!
Showcase Your Leadership Skills:As a Senior Growth & Acquisition Manager, you'll be leading a team. Share examples of how you've developed high-performing teams in the past. We love to see how you’ve fostered a culture of curiosity and continuous improvement!
Be Data-Driven:We’re all about making smart commercial decisions based on data. Include specific metrics or results from your previous roles that demonstrate your ability to drive profitable growth and manage marketing investments effectively.
Apply Through Our Website:We encourage you to apply directly through our careers page. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at FitFlop. Don’t miss out!
How to prepare for a job interview at FitFlop
✨Know Your Numbers
As a Senior Growth & Acquisition Manager, you'll need to demonstrate your understanding of key metrics. Brush up on your acquisition, revenue, and customer targets. Be ready to discuss how you've driven growth in previous roles using data-driven strategies.
✨Showcase Your Leadership Skills
This role involves leading a high-performing team, so be prepared to share examples of how you've developed and motivated teams in the past. Highlight your experience in managing agency relationships and how you’ve fostered collaboration for better results.
✨Understand the Market Landscape
Familiarise yourself with FitFlop's position in the UK, US, and European markets. Research competitors and emerging trends in customer acquisition. This will help you articulate how you can contribute to FitFlop’s growth strategy effectively.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare scenarios where you've balanced long-term planning with immediate performance needs. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
