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- Tasks: Plan and execute trade marketing activations for major US retailers.
- Company: Dynamic brand with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working hours, and opportunities for growth.
- Why this job: Join a creative team and elevate brand visibility in exciting retail environments.
- Qualifications: Experience in trade marketing and strong relationship-building skills.
- Other info: Fast-paced environment with a chance to make a real impact.
The predicted salary is between 36000 - 60000 £ per year.
The Trade Marketing Specialist is the lynch pin between the Commercial and Brand team. Responsible for the planning and execution of all Trade Marketing activations across our US wholesale accounts.
Working closely with the Head of Global Trade Marketing and the Commercial teams, your primary focus will be to maximise sales and marketing opportunities both online and offline, while also supporting elevating our brand visibility and consideration.
Responsibilities:
- Managing the planning of US wholesale including Bloomingdales, Macy’s, Walmart, Zappos, and Nordstrom, as well as multiple independent accounts.
- Planning and executing 360 campaigns across online and offline key accounts with a focus on building brand visibility and consideration in store through engaging retail displays and online through influencer activations, PDP amplification, and sponsored product campaigns.
- Managing seasonal brand page and product page updates, including A+ content.
- Overseeing performance across self-managed portals to activate paid media campaigns making strategic recommendations and optimisations to drive success.
- Acting as the first point of contact for the Sales teams, developing, and managing relationships with key stakeholders to understand commercial opportunities and coordinate Quarterly Review sessions reviewing past activations and aligning on future plans.
- Working alongside the Planning Team to effectively monitor sell in styles and sell through opportunities to inform marketing campaign optimisations.
US Senior Trade Marketing Specialist Creative · London · employer: FitFlop
Contact Detail:
FitFlop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land US Senior Trade Marketing Specialist Creative · London ·
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the companies you're eyeing. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes. This is your chance to shine and demonstrate how you can elevate brand visibility and drive sales.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their trade marketing strategies and come armed with ideas on how you can contribute to their success. We love seeing candidates who are proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate individuals ready to make an impact in trade marketing.
We think you need these skills to ace US Senior Trade Marketing Specialist Creative · London ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Trade Marketing Specialist role. Highlight relevant experience and skills that align with the job description, especially your work with wholesale accounts and campaign management.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about trade marketing and how your background makes you the perfect fit for our team. Be sure to mention specific brands or campaigns you've worked on.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you’ve maximised sales or improved brand visibility in previous roles. We love seeing tangible results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at FitFlop
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Understand their values, target audience, and recent campaigns. This knowledge will help you demonstrate your passion and show how you can elevate brand visibility.
✨Showcase Your Campaign Experience
Be ready to discuss specific trade marketing campaigns you've managed. Highlight your role in planning and execution, and share measurable outcomes. Use examples that align with the responsibilities mentioned in the job description to make a strong impression.
✨Build Relationships
Since this role involves liaising with various teams, think of examples where you've successfully built relationships with stakeholders. Discuss how you’ve collaborated with sales or marketing teams to drive results, as this will showcase your ability to work cross-functionally.
✨Prepare for Strategic Questions
Expect questions about how you would approach planning and executing campaigns for key accounts like Macy’s or Nordstrom. Prepare to discuss your strategic thinking process and how you would optimise campaigns based on performance data.
