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- Tasks: Create and manage engaging social media content across multiple platforms.
- Company: Join a vibrant team at FitFlop, a leader in innovative footwear.
- Benefits: Enjoy flexible hours, summer Fridays, and a generous holiday allowance.
- Why this job: Be the creative force behind impactful social media strategies and connect with audiences.
- Qualifications: Experience in social media strategy and a passion for storytelling.
- Other info: Mentorship opportunities and a dynamic work environment await you.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a highly creative, hands-on Social Media Manager to help turn big ideas into brilliant content. Reporting directly to Head of Content & Social you will own the strategic development of our organic social and content ecosystem — crafting platform-specific strategies, leading content planning, and collaborating closely with both our Social Media Specialist and Junior Creative to bring ideas to life.
You will be responsible for building a cohesive, high-performing social and content plan that deepens our audience connection, drives engagement, and supports broader brand and performance marketing goals.
The Responsibilities- Develop and own the organic social content strategy for FitFlop across all platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube etc.)
- Create and maintain a content calendar aligned to campaign moments, brand priorities, seasonal opportunities, and cultural trends
- Lead content ideation and briefing for the Junior Creative and Social Specialist — ensuring strong execution against strategy
- Translate strategic ideas into clear content briefs — including narrative flow, structure, and creative direction for storyboarding and asset development
- Partner with the Social Specialist to optimize content for platform nuances and performance insights
- Partner with our Creative and Production teams to ensure content captured from key shoot moments is optimized for social media
- Collaborate with the Digital Marketing team to ensure organic content can fuel paid social campaigns — advising on asset adaptation, messaging alignment, and creative optimization for performance needs
- Collaborate closely with brand team channel owners to align on messaging, creative, and timing for fully integrated campaigns
- Present creative concept ideas and performance analysis to senior stakeholders, both within the wider brand team and across the business
- Stay immersed in social trends, audience behaviour, competitor activity, and platform updates — proactively feeding strategic recommendations into the team
- Ensure all content maintains brand consistency, tone, and visual excellence, supporting brand elevation
- Identify and manage opportunities for community growth, UGC amplification, and influencer collaboration, in partnership with broader brand initiatives
- Assist the Social Media Specialist and CX team with the management of online communities and comments, helping foster engagement and activity
- Attend production and content shoots where required to ensure capture and edit is optimized for social media
- Provide strategic guidance, templates, and creative toolkits to support international teams managing local social media channels
- Exploration and integration of emerging AI tools (e.g. for ideation, content planning, visual prototyping, or copy assistance) to enhance workflow efficiency and spark creative innovation
- Be a mentor and strategic guide for the Junior Creative and Social Specialist — helping to grow creative thinking and executional excellence within the team
- A natural storyteller and strategic thinker — able to connect brand goals with social culture and audience needs
- Confident in content strategy, channel planning, and platform best practices
- Experienced in leading and mentoring junior team members across creative and social execution
- Highly collaborative, with excellent cross-functional communication skills
- Data-informed but creatively driven — balancing performance with brand storytelling
- A strong eye for content — able to confidently brief, guide, and review social-first creative across visuals and copy
- Curious, inquisitive, proactive, and energized by the ever-evolving digital landscape
- Highly organized, detail-oriented, and comfortable managing multiple projects and timelines
- Product Allowance
- Hybrid and flexible working hours
- Summer Fridays (6 ½ days in July and August on Fridays)
- A day off for your Birthday
- 25 days holiday
Social Media Manager Creative · London · employer: FitFlop
Contact Detail:
FitFlop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager Creative · London ·
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring examples of your work. Whether it’s a portfolio or social media campaigns you've run, let your skills shine!
✨Tip Number 3
Stay updated on trends! Follow industry leaders and keep an eye on what’s hot in social media. This will not only help you in interviews but also show that you’re passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your skills align with our needs, and don’t forget to follow up!
We think you need these skills to ace Social Media Manager Creative · London ·
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can turn big ideas into brilliant content, so don’t hold back!
Tailor Your Content Strategy: Make sure to align your application with our needs. Highlight your experience in developing organic social content strategies and how you’ve successfully engaged audiences in the past. We want to see how you can connect brand goals with social culture!
Be Data-Informed: We love a good story, but we also appreciate data! Share examples of how you've used insights to inform your content decisions. This shows us that you can balance performance with brand storytelling, which is key for this role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at FitFlop
✨Know Your Platforms
Before the interview, dive deep into the social media platforms mentioned in the job description. Understand their nuances and what type of content performs best on each. This will show your potential employer that you’re not just familiar with social media, but that you can tailor strategies to fit each platform's unique audience.
✨Showcase Your Creativity
Prepare a portfolio or examples of past social media campaigns you've worked on. Highlight your creative process and how you turned ideas into engaging content. Be ready to discuss how you approached content ideation and execution, as this role is all about bringing big ideas to life!
✨Stay Ahead of Trends
Research current social media trends and be prepared to discuss how they could apply to the brand. Bring fresh ideas to the table that align with cultural moments or seasonal opportunities. This demonstrates your proactive nature and ability to keep the brand relevant in a fast-paced digital landscape.
✨Engage with Data
Familiarise yourself with key performance metrics for social media. Be ready to talk about how you’ve used data to inform your content strategies in the past. This role requires a balance of creativity and data-driven decision-making, so showing that you can analyse performance insights will set you apart.
