At a Glance
- Tasks: Lead customer acquisition strategy and drive growth across multiple channels.
- Company: Join FitFlop, a dynamic brand focused on innovation and customer engagement.
- Benefits: Enjoy flexible working, generous holiday, and a personal development allowance.
- Other info: Diverse and inclusive workplace with opportunities for everyone.
- Why this job: Shape the future of customer acquisition while leading a high-performing team.
- Qualifications: Experience in digital acquisition and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
As our Senior Growth & Acquisition Manager, you will lead FitFlop's customer acquisition strategy, helping drive profitable growth across the UK, US and European markets. Reporting to the Head of Digital Marketing, you will be responsible for delivering growth across paid, organic and partnership channels, leading a high-performing team and working closely with agency and technology partners to maximise performance and identify new opportunities. You will balance long-term growth planning with day-to-day performance leadership, ensuring we continue to acquire high-quality customers efficiently while building the capabilities needed for future growth. Success in this role comes from building strong partnerships, developing people and making smart commercial decisions. We're looking for someone who is curious about what's next. Someone who keeps a close eye on how customers discover and engage with brands, enjoys testing new ideas, and can help us spot opportunities early. Whether that's changes in search, new technologies, evolving partnerships or emerging channels, you'll play an important role in helping shape the future of customer acquisition at FitFlop.
Key Responsibilities:
- Acquisition Strategy & Growth
- Own FitFlop's customer acquisition strategy across paid, organic and partnership channels.
- Deliver profitable growth against acquisition, revenue and customer targets.
- Lead investment decisions, forecasting and budget allocation across markets and channels.
- Identify opportunities to drive growth through new channels, technologies, partnerships and customer behaviours.
- Ensure acquisition activity supports wider business, customer and brand objectives.
- Agency & Partner Leadership
- Lead relationships with agency, affiliate, creator and technology partners, ensuring strong performance, innovation and accountability.
- Challenge and support partners to continuously improve results and identify new opportunities.
- Build effective ways of working and clear performance expectations across all external partners.
- Search & Discovery
- Lead the development of FitFlop's organic growth strategy across search and emerging discovery platforms.
- Work with content, PR and brand teams to improve visibility, authority and discoverability.
- Oversee technical SEO, content performance and organic growth initiatives delivered through agency partners.
- Ensure FitFlop remains visible and competitive as search and discovery behaviours evolve.
- International Growth
- Support growth across the UK, US and European markets.
- Partner with ecommerce, CRM, wholesale and brand teams to identify opportunities in priority markets, particularly Germany.
- Help shape market-specific acquisition strategies and localisation plans.
- Measurement, Technology & Performance
- Own acquisition forecasting, reporting and performance analysis.
- Drive effective use of attribution, incrementality testing and marketing effectiveness frameworks.
- Partner with Finance and senior stakeholders to support investment decisions.
- Lead acquisition requirements across marketing technology, measurement and key digital transformation projects.
- Leadership
- Lead, coach and develop a high-performing acquisition team.
- Create clear ownership, accountability and development plans across the function.
- Foster a culture of curiosity, testing and continuous improvement.
- Build future capability across growth, partnerships, measurement and search & discovery.
The Person:
- Significant experience in digital acquisition, growth marketing or performance marketing within ecommerce, retail, fashion, footwear or consumer brands.
- Strong commercial understanding and experience managing significant marketing investment.
- Experience leading agency and external partner relationships.
- Strong understanding of acquisition measurement, attribution and marketing effectiveness.
- Comfortable balancing strategic planning with hands-on trouble shooting.
- Proven experience developing and leading high-performing teams.
- Excellent communication and stakeholder management skills.
- Curious about how customer acquisition is evolving and able to translate new opportunities into practical business outcomes.
We recognise that not everyone will meet every requirement. If you’re excited about this role and feel like you could add value, we’d love to hear from you.
The Benefits:
- Product Allowance
- Hybrid and flexible working hours (3 days per week in the office)
- Summer Fridays (6 ½ days in July and August on Fridays)
- A day off for your Birthday
- 25 days holiday + Bank Holidays
- Work from anywhere for 2 weeks
- Workplace Nursery (salary sacrifice scheme to save money on your nursery fees)
- Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
- Career development allowance (personal allowance to use on career development)
- Private health care and or dental care (provided by AXA and DenPlan)
- Socials organised by Wellbeing and Feel Good group
Equal Opportunities:
FitFlop is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from people of all backgrounds, regardless of age, gender identity, sexual orientation, disability, neurodivergence, ethnicity, religion or belief, or any other characteristic protected by law. We actively encourage neurodivergent candidates and individuals with disabilities to apply. If you require any reasonable adjustments during the application or interview process, please let us know. We are committed to providing an accessible and supportive recruitment experience.
Senior Growth & Acquisition Manager in London employer: FitFlop
FitFlop is an exceptional employer that prioritises employee well-being and professional growth, offering hybrid working arrangements, summer Fridays, and a unique workplace nursery scheme. With a strong commitment to diversity and inclusion, the company fosters a supportive culture where every team member can thrive, while also providing career development allowances and private healthcare options. Located in a dynamic environment, FitFlop encourages innovation and collaboration, making it an ideal place for those looking to make a meaningful impact in the eCommerce sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth & Acquisition Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FitFlop and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FitFlop are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FitFlop on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Growth & Acquisition Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FitFlop. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FitFlop:Show us that you’ve done your homework! In your application, briefly mention what you admire about FitFlop’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FitFlop
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FitFlop will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FitFlop, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
