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For Companies At a Glance
- Tasks: Drive AI-driven content and SEO strategies to boost brand visibility.
- Company: Join a dynamic global digital team in a leading retail company.
- Benefits: Enjoy hybrid working, summer Fridays, and a generous holiday allowance.
- Why this job: Make an impact with innovative digital marketing strategies and cutting-edge technology.
- Qualifications: Experience in digital marketing, SEO, and strong analytical skills required.
- Other info: Collaborate cross-functionally and manage exciting campaigns in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a dynamic Digital Marketing Content Manager to join our Global Digital Team. This new role will drive and deliver AI-driven content (LLM) & search optimization, the SEO content strategy, blog development and digital PR to raise our brand visibility and digital presence. The ideal candidate will work cross-functionally, collaborating closely with the Brand PR and creator content leads as well as the Onsite Content Team & Digital Delivery to deliver integrated, high-impact campaigns.
Responsibilities
- Digital Transformation: Manage SEO strategy and execution from the Hybris to Shopify platform migration, ensuring traffic, rankings, and revenue are protected throughout the transition. Partner cross-functionally to define and implement SEO-friendly Shopify architecture, including URLs, templates, redirects, and indexation. Establish migration KPIs and monitoring, identify and mitigate SEO risks, and guide post-launch optimization to restore and grow organic performance.
- SEO Content and Onsite Blog Management: Develop and deliver the SEO-driven content strategy to improve organic search performance. Own and execute on-site SEO strategy for product and category pages, optimizing meta titles, descriptions, and H1s to drive organic performance. Lead the planning, creation, optimisation, and publication of blog content aligned with brand goals. Conduct keyword research and implement best practices to enhance site visibility. Analyse content performance and continuously optimise for engagement and rankings. Lead and manage the external SEO agency, collaborating on strategy, execution, and performance reporting to drive organic growth.
- LLM Content Strategy and Optimisation: Own the strategy and execution for LLM content optimization, setting priorities, roadmaps, and success metrics across AI search and retrieval experiences. Manage and develop onsite creator content production optimized for LLM ingestion, grounding, and citation. Establish scalable content frameworks, standards, and workflows that improve LLM discoverability, accuracy, and consistency. Act as the subject-matter owner for AI/LLM content strategy, influencing roadmap decisions and representing content in technical forums.
- Digital PR: Manage agency partner to create strategic outreach plans grounded in driving SEO value for key categories. Align with the Brand PR Manager to amplify wider brand campaigns through digital PR strategies.
- Cross-functional Collaboration: Work closely with the Onsite Content Team to ensure consistent storytelling across all digital touchpoints. Collaborate with cross-functional teams to align affiliate, PR, and influencer efforts for holistic campaigns. Provide regular reports on campaign effectiveness, affiliate performance, and digital PR impact. Stay updated on industry trends, competitor strategies, and emerging digital marketing techniques. Oversee and manage the affiliate and digital PR budget, ensuring cost-effective and high-impact investments.
The Person
- Experience in digital marketing, PR and SEO content, preferably within the retail, e-commerce or consumer goods industry.
- Hands-on manager who balances strategic oversight with active execution of SEO tasks, ensuring ideas translate into measurable results.
- Ability to successfully use a range of Gen-AI tools in the creation of onsite copy; confidence prompting and editing.
- Proven ability to manage multiple project streams, stakeholders and agency partners.
- Proven record in leading affiliate and influencer marketing campaigns across a range of platforms / partners.
- Strong understanding of SEO best practices and content optimisation techniques.
- Strong analytical skills with experience using Google Analytics, SEO tools, and affiliate tracking platforms.
- Exceptional collaboration, communication, project management, and organisational skills to get things done at pace.
The Benefits
- Product Allowance
- Hybrid and flexible working hours (3 days per week in the office)
- Summer Fridays (6 ½ days in July and August on Fridays)
- A day off for your Birthday
- 25 days holiday +
Digital Content Marketing Manager Digital · London · employer: FitFlop
Contact Detail:
FitFlop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Marketing Manager Digital · London ·
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital marketing and SEO. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can enhance their SEO strategy and content marketing efforts. Tailor your answers to show you understand their needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Digital Content Marketing Manager Digital · London ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Content Marketing Manager role. Highlight your experience with SEO, digital PR, and content strategy. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention any relevant projects or achievements.
Showcase Your Analytical Skills: Since we value data-driven decisions, make sure to highlight your analytical skills in your application. Mention any tools you've used, like Google Analytics or SEO platforms, and how you've leveraged them for success.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining StudySmarter!
How to prepare for a job interview at FitFlop
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially around content optimisation and keyword research. This role is all about driving organic performance, so showcasing your expertise here will definitely impress.
✨Showcase Your Digital PR Experience
Since this position involves managing digital PR strategies, come prepared with examples of successful campaigns you've led. Talk about how you aligned these efforts with broader brand goals and the impact they had on visibility and engagement. Real-life examples will help you stand out!
✨Demonstrate Cross-Functional Collaboration Skills
This role requires working closely with various teams, so be ready to share experiences where you've successfully collaborated across departments. Highlight how you managed different stakeholders and ensured everyone was on the same page to achieve common goals.
✨Be Ready to Discuss AI and LLM Content Strategies
With a focus on AI-driven content, it's crucial to show your understanding of LLM content optimisation. Prepare to discuss any experience you have with Gen-AI tools and how you've used them to enhance content discoverability and accuracy. This will show you're not just keeping up with trends but are also ahead of the curve.
