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- Tasks: Lead the launch and growth of FitFlop's Amazon US 3P business.
- Company: Join a dynamic team at FitFlop, a leading footwear brand.
- Benefits: Enjoy flexible working hours, summer Fridays, and a generous holiday allowance.
- Why this job: Make a real impact by driving our Amazon success from the ground up.
- Qualifications: Experience in eCommerce and hands-on Amazon operations required.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
The Amazon US Manager will be responsible for launching, operating, and scaling FitFlop’s Amazon US 3P business. This is a new and strategically important role for FitFlop, marking our first direct 3P entry into Amazon US. While the move to 3P represents a strategic shift for the business, the role itself is execution-led and operationally focused. You will build and run the Amazon business end-to-end, with direct ownership of day-to-day trading, performance management, and operational delivery. The role combines hands-on marketplace ownership with cross-functional leadership. You will be accountable for setting up the Amazon US operation from the ground up and delivering a successful, on-brand, and profitable launch. You will be supported by specialist teams in merchandise planning and digital marketing, while retaining direct responsibility for Amazon execution. This role owns the Amazon US P&L, covering operational performance, brand execution, and long-term growth.
The Responsibilities:
- Lead the end-to-end setup and launch of FitFlop’s Amazon US 3P business, including Seller Central configuration, Brand Registry, catalogue setup, FBA/FBM execution, and operational readiness.
- Own day-to-day Amazon Seller Central operations, ensuring listings are live, compliant, optimised, and buyable.
- Establish clear, scalable operating principles across Amazon and selected US marketplace partners.
- Own the Amazon US commercial plan and P&L, including revenue, margin, fees, media investment, and inventory productivity.
- Ensure Amazon US is aligned with FitFlop’s brand positioning, segmentation strategy, and global guidelines.
- Manage pricing architecture, promotions, and marketplace governance to protect brand equity and contribution margin.
- Monitor and address unauthorised sellers, legacy wholesale leakage, and listing issues using Brand Registry and Amazon escalation tools.
- Partner closely with Wholesale and Ecommerce teams to manage channel conflict and support a joined-up US go-to-market approach.
- Manage Amazon advertising performance (PPC, DSP, retail media) with a focus on ROAS, TACoS, and contribution margin.
- Work closely with Global Marketing and Ecommerce to align campaigns, launches, and key trading moments.
- Ensure media investment is aligned with stock availability, product lifecycle, and commercial objectives.
- Partner with Supply Chain, Planning, and Operations on demand forecasting, inventory flow, and replenishment.
- Optimise FBA vs FBM execution to balance availability, speed, cost, returns, and margin.
- Actively manage stock health, stranded inventory, aged stock risk, and in-stock performance.
- Act as the single point of accountability for Amazon US across Commercial, Ecommerce, Marketing, Finance, Product, and Operations.
- Translate marketplace performance into clear insights and recommendations for senior leadership.
- Manage agencies and external partners supporting Amazon and marketplace execution, with clear KPIs and accountability.
Key Success Measures:
- Amazon US Net Sales and Contribution Margin
- Successful Amazon US launch and operational stability
- Buy Box performance, Prime-eligible availability, and in-stock rates
- Media efficiency (ROAS, TACoS)
- Inventory health, availability, and turns
- Conversion rate, content quality, and customer feedback
- Brand compliance and pricing integrity
The Person:
This role requires a commercially minded, results-driven Amazon operator with the experience and confidence to personally run and scale marketplace businesses. Proven track record of success in eCommerce or digital wholesale, with hands-on Amazon 3P experience. Proven experience launching, operating, and owning Amazon marketplace P&Ls. Experience working with US marketplace partners is beneficial. Strong commercial and analytical skills, with a data-driven approach to decision-making. A practical, hands-on mindset and comfort working directly in Seller Central. Strong cross-functional communication skills and the ability to lead through influence. A team player and someone who is excellent at working collaboratively with our Ecommerce and Wholesale Teams, and other departments included above. Excited by the opportunity to drive the success of our Amazon 3P business.
The Benefits:
- Product Allowance
- Hybrid and flexible working hours (3 days per week in the office)
- Summer Fridays (6 ½ days in July and August on Fridays)
- A day off for your Birthday
- 25 days holiday +
Amazon US Manager Digital · London · employer: FitFlop
Contact Detail:
FitFlop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Amazon US Manager Digital · London ·
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at FitFlop or Amazon. A friendly chat can open doors and give you insights that might just help you land that interview.
✨Tip Number 2
Prepare for the interview by diving deep into FitFlop’s brand and their Amazon strategy. Show us you know your stuff and how you can contribute to launching and scaling the Amazon US business.
✨Tip Number 3
Practice makes perfect! Get a mate to do mock interviews with you. Focus on articulating your experience with eCommerce and Amazon operations clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the FitFlop team.
We think you need these skills to ace Amazon US Manager Digital · London ·
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Amazon US Manager role. Highlight your relevant experience in eCommerce and any hands-on Amazon 3P work you've done. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive sales and manage P&Ls. Use numbers and metrics where possible – we love a good success story backed by data!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not just qualified but also a great fit for our culture. Share your passion for eCommerce and why you’re excited about this opportunity with FitFlop.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at FitFlop!
How to prepare for a job interview at FitFlop
✨Know Your Amazon Inside Out
Make sure you’re well-versed in Amazon Seller Central and the specifics of 3P operations. Familiarise yourself with key metrics like ROAS and TACoS, as well as how to optimise listings and manage inventory effectively.
✨Showcase Your Commercial Acumen
Prepare to discuss your experience with P&L management and how you've driven revenue growth in previous roles. Be ready to share specific examples of how you've successfully launched and scaled marketplace businesses.
✨Demonstrate Cross-Functional Leadership
Highlight your ability to work collaboratively across teams. Think of examples where you’ve led projects involving marketing, supply chain, and finance, and be prepared to explain how you navigated any challenges.
✨Align with FitFlop’s Brand Values
Research FitFlop’s brand positioning and values thoroughly. Be prepared to discuss how you would ensure that the Amazon US operation aligns with these principles while maintaining pricing integrity and brand equity.
