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For Companies At a Glance
- Tasks: Drive AI-driven content and SEO strategies to boost brand visibility.
- Company: Join a dynamic global team at an innovative retail brand.
- Benefits: Enjoy hybrid working, summer Fridays, and a birthday day off.
- Why this job: Make a real impact in digital marketing while developing your skills.
- Qualifications: Experience in digital marketing, SEO, and strong analytical skills required.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a dynamic Digital Marketing Content Manager to join our Global Digital Team. This new role will drive and deliver AI-driven content (LLM) & search optimization, the SEO content strategy, blog development and digital PR to raise our brand visibility and digital presence. The ideal candidate will work cross-functionally, collaborating closely with the Brand PR and creator content leads as well as the Onsite Content Team & Digital Delivery to deliver integrated, high-impact campaigns.
Responsibilities
- Digital Transformation: Manage SEO strategy and execution from the Hybris to Shopify platform migration, ensuring traffic, rankings, and revenue are protected throughout the transition. Partner cross-functionally to define and implement SEO-friendly Shopify architecture, including URLs, templates, redirects, and indexation. Establish migration KPIs and monitoring, identify and mitigate SEO risks, and guide post-launch optimization to restore and grow organic performance.
- SEO Content and Onsite Blog Management: Develop and deliver the SEO-driven content strategy to improve organic search performance. Own and execute on-site SEO strategy for product and category pages, optimizing meta titles, descriptions, and H1s to drive organic performance. Lead the planning, creation, optimisation, and publication of blog content aligned with brand goals. Conduct keyword research and implement best practices to enhance site visibility. Analyse content performance and continuously optimise for engagement and rankings. Lead and manage the external SEO agency, collaborating on strategy, execution, and performance reporting to drive organic growth.
- LLM Content Strategy and Optimisation: Own the strategy and execution for LLM content optimization, setting priorities, roadmaps, and success metrics across AI search and retrieval experiences. Manage and develop onsite creator content production optimized for LLM ingestion, grounding, and citation. Establish scalable content frameworks, standards, and workflows that improve LLM discoverability, accuracy, and consistency. Act as the subject-matter owner for AI/LLM content strategy, influencing roadmap decisions and representing content in technical forums.
- Digital PR: Manage agency partner to create strategic outreach plans grounded in driving SEO value for key categories. Align with the Brand PR Manager to amplify wider brand campaigns through digital PR strategies.
- Cross-functional Collaboration: Work closely with the Onsite Content Team to ensure consistent storytelling across all digital touchpoints. Collaborate with cross-functional teams to align affiliate, PR, and influencer efforts for holistic campaigns. Provide regular reports on campaign effectiveness, affiliate performance, and digital PR impact. Stay updated on industry trends, competitor strategies, and emerging digital marketing techniques. Oversee and manage the affiliate and digital PR budget, ensuring cost-effective and high-impact investments.
The Person
- Experience in digital marketing; PR and SEO content, preferably within the retail, e-commerce or consumer goods industry.
- Hands-on manager who balances strategic oversight with active execution of SEO tasks, ensuring ideas translate into measurable results.
- Ability to successfully use a range of Gen-AI tools in the creation of onsite copy; confidence prompting and editing.
- Proven ability to manage multiple project streams, stakeholders and agency partners.
- Proven record in leading affiliate and influencer marketing campaigns across a range of platforms / partners.
- Strong understanding of SEO best practices and content optimisation techniques.
- Strong analytical skills with experience using Google Analytics, SEO tools, and affiliate tracking platforms.
- Exceptional collaboration, communication, project management, and organisational skills to get things done at pace.
The Benefits
- Hybrid and flexible working hours (3 days per week in the office)
- Summer Fridays (6 ½ days in July and August on Fridays)
- A day off for your Birthday
- Work from anywhere for 2 weeks
- WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
- Career development allowance (Personal allowance to use on career development)
- Private health care and or dental care (provided by AXA and DenPlan)
- Socials organised by Wellbeing and Feel Good group
FitFlop is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from people of all backgrounds, regardless of age, gender identity, sexual orientation, disability, neurodivergence, ethnicity, religion or belief, or any other characteristic protected by law. We actively encourage neurodivergent candidates and individuals with disabilities to apply. If you require any reasonable adjustments during the application or interview process, please let us know. We are committed to providing an accessible and supportive recruitment experience.
Digital Content Marketing Manager employer: FitFlop
Contact Detail:
FitFlop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a Digital Content Marketing Manager role, as it gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can enhance their SEO strategy and content marketing efforts. Tailor your answers to show you understand their brand and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Content Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Content Marketing Manager role. Highlight your experience with SEO, digital PR, and content strategy, as these are key areas we’re looking for.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work that show how you’ve successfully managed SEO strategies or led digital marketing campaigns. We love seeing real results!
Be Authentic: Let your personality shine through in your application. We value creativity and a unique voice, especially in a role focused on content. Don’t be afraid to show us who you are!
Apply Through Our Website: For the best chance of getting noticed, apply directly through our careers page. It’s the easiest way for us to see your application and get you into the process. We can’t wait to hear from you!
How to prepare for a job interview at FitFlop
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially around content optimisation and keyword research. This role is all about driving organic performance, so showcasing your expertise here will definitely impress.
✨Showcase Your Collaboration Skills
Since this position involves working cross-functionally, be prepared to share examples of how you've successfully collaborated with different teams. Highlight any experiences where you’ve partnered with PR, content creators, or digital marketing teams to deliver impactful campaigns.
✨Demonstrate Your Analytical Prowess
The ability to analyse content performance is crucial for this role. Bring along examples of how you've used tools like Google Analytics or SEO platforms to track and improve campaign effectiveness. Being able to talk numbers will show that you can back up your strategies with data.
✨Stay Current with Industry Trends
Familiarise yourself with the latest trends in digital marketing, especially around AI-driven content and LLM strategies. Showing that you’re up-to-date with industry changes will demonstrate your passion for the field and your commitment to continuous learning.
