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- Tasks: Lead the launch and growth of FitFlop's Amazon US 3P business.
- Company: Join FitFlop, a dynamic brand making waves in eCommerce.
- Benefits: Enjoy flexible hours, product allowances, and a supportive work culture.
- Why this job: Be at the forefront of a strategic shift in a thriving marketplace.
- Qualifications: Experience in eCommerce and hands-on Amazon operations required.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
The Amazon US Manager will be responsible for launching, operating, and scaling FitFlop’s Amazon US 3P business. This is a new and strategically important role for FitFlop, marking our first direct 3P entry into Amazon US. While the move to 3P represents a strategic shift for the business, the role itself is execution-led and operationally focused. You will build and run the Amazon business end-to-end, with direct ownership of day-to-day trading, performance management, and operational delivery. The role combines hands-on marketplace ownership with cross-functional leadership. You will be accountable for setting up the Amazon US operation from the ground up and delivering a successful, on-brand, and profitable launch. You will be supported by specialist teams in merchandise planning and digital marketing, while retaining direct responsibility for Amazon execution. This role owns the Amazon US P&L, covering operational performance, brand execution, and long-term growth.
The Responsibilities:
- Amazon Ownership: Lead the end-to-end setup and launch of FitFlop’s Amazon US 3P business, including Seller Central configuration, Brand Registry, catalogue setup, FBA/FBM execution, and operational readiness. Own day-to-day Amazon Seller Central operations, ensuring listings are live, compliant, optimised, and buyable. Establish clear, scalable operating principles across Amazon and selected US marketplace partners. Own the Amazon US commercial plan and P&L, including revenue, margin, fees, media investment, and inventory productivity.
- Brand, Pricing & Distribution Integrity: Ensure Amazon US is aligned with FitFlop’s brand positioning, segmentation strategy, and global guidelines. Manage pricing architecture, promotions, and marketplace governance to protect brand equity and contribution margin. Monitor and address unauthorised sellers, legacy wholesale leakage, and listing issues using Brand Registry and Amazon escalation tools. Partner closely with Wholesale and Ecommerce teams to manage channel conflict and support a joined-up US go-to-market approach.
- Media & Performance Marketing: Manage Amazon advertising performance (PPC, DSP, retail media) with a focus on ROAS, TACoS, and contribution margin. Work closely with Global Marketing and Ecommerce to align campaigns, launches, and key trading moments. Ensure media investment is aligned with stock availability, product lifecycle, and commercial objectives.
- Inventory, Supply Chain & Operations: Partner with Supply Chain, Planning, and Operations on demand forecasting, inventory flow, and replenishment. Optimise FBA vs FBM execution to balance availability, speed, cost, returns, and margin. Actively manage stock health, stranded inventory, aged stock risk, and in-stock performance.
- Cross-Functional & Partner Leadership: Act as the single point of accountability for Amazon US across Commercial, Ecommerce, Marketing, Finance, Product, and Operations. Translate marketplace performance into clear insights and recommendations for senior leadership. Manage agencies and external partners supporting Amazon and marketplace execution, with clear KPIs and accountability.
Key Success Measures:
- Amazon US Net Sales and Contribution Margin
- Successful Amazon US launch and operational stability
- Buy Box performance, Prime-eligible availability, and in-stock rates
- Media efficiency (ROAS, TACoS)
- Inventory health, availability, and turns
- Conversion rate, content quality, and customer feedback
- Brand compliance and pricing integrity
The Person:
This role requires a commercially minded, results-driven Amazon operator with the experience and confidence to personally run and scale marketplace businesses. Proven track record of success in eCommerce or digital wholesale, with hands-on Amazon 3P experience. Proven experience launching, operating, and owning Amazon marketplace P&Ls. Experience working with US marketplace partners is beneficial. Strong commercial and analytical skills, with a data-driven approach to decision-making. A practical, hands-on mindset and comfort working directly in Seller Central. Strong cross-functional communication skills and the ability to lead through influence. A team player and someone who is excellent at working collaboratively with our Ecommerce and Wholesale Teams, and other departments included above. Excited by the opportunity to drive the success of our Amazon 3P business.
The Benefits:
- Product Allowance
- Hybrid and flexible working hours (3 days per week in the office)
- Summer Fridays (6 ½ days in July and August on Fridays)
- A day off for your Birthday
- 25 days holiday + Bank Holidays
- Work from anywhere for 2 weeks
- WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
- Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
- Career development allowance (Personal allowance to use on career development)
- Private health care and or dental care (provided by AXA and DenPlan)
- Socials organised by Wellbeing and Feel Good group
Equal Opportunities: FitFlop is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from people of all backgrounds, regardless of age, gender identity, sexual orientation, disability, neurodivergence, ethnicity, religion or belief, or any other characteristic protected by law. We actively encourage neurodivergent candidates and individuals with disabilities to apply. If you require any reasonable adjustments during the application or interview process, please let us know. We are committed to providing an accessible and supportive recruitment experience.
Amazon US Manager Digital · London · employer: FitFlop
Contact Detail:
FitFlop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Amazon US Manager Digital · London ·
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in FitFlop and what they stand for.
✨Tip Number 3
Practice your pitch! You want to be able to clearly explain how your skills align with the role of Amazon US Manager. Keep it concise and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Amazon US Manager Digital · London ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Amazon US Manager role. Highlight your experience with eCommerce and any hands-on Amazon 3P experience you have. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about this role and how you can contribute to FitFlop's success on Amazon. Be genuine and let your personality come through.
Showcase Your Analytical Skills: Since this role is all about performance management, make sure to highlight your analytical skills in your application. Share examples of how you've used data to drive decisions and improve outcomes in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at FitFlop
✨Know Your Amazon Inside Out
Before the interview, make sure you’re well-versed in Amazon Seller Central and the specifics of 3P operations. Familiarise yourself with key metrics like ROAS and TACoS, as well as how to optimise listings and manage inventory. This will show that you’re not just a candidate but someone who can hit the ground running.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with various teams, be prepared to discuss your experience in cross-functional leadership. Share specific examples of how you’ve successfully collaborated with marketing, supply chain, and finance teams to achieve common goals. This will highlight your ability to lead through influence.
✨Showcase Your Analytical Skills
Bring data-driven insights to the table. Prepare to discuss how you’ve used analytics to drive decisions in previous roles, especially regarding P&L management and performance optimisation. Being able to translate numbers into actionable strategies will impress the interviewers.
✨Align with FitFlop’s Brand Values
Understand FitFlop’s brand positioning and how it translates to the Amazon marketplace. Be ready to talk about how you would maintain brand integrity while driving sales. Showing that you can balance commercial success with brand values will set you apart from other candidates.
