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- Tasks: Join our team to create compelling marketing materials and execute product campaigns.
- Company: Fitch Solutions is a leading provider of insights, data, and analytics in the financial sector.
- Benefits: Enjoy a collaborative culture with opportunities for growth and impactful work.
- Why this job: Be part of a diverse team where your ideas matter and you can make a real impact.
- Qualifications: Bachelor's degree in Marketing or related field; experience in product marketing preferred.
- Other info: Fitch Group values diversity and is an Equal Opportunity Employer.
The predicted salary is between 36000 - 60000 £ per year.
Product Marketing
Requisition ID: 47222
Business Unit: Fitch Solutions
Category: Marketing & Communications
Location: London, GB
Date Posted: Feb 7, 2025
Product Marketer
Fitch Solutions is seeking a dynamic and results-driven Product Marketer to join our Marketing team based out of our London office.
The ideal candidate will be supporting the Fitch Ratings Research & Data solution and will be responsible for articulating value proposition messaging, developing compelling marketing collateral, and executing product enhancement campaigns. This role requires a strategic thinker with a passion for understanding customer needs and translating those insights into impactful marketing initiatives.
What We Offer:
- Great opportunity to join a high growth business with a collaborative, performance-driven culture.
- Be part of a center of excellence where we partner closely with colleagues across Marketing, Sales, and Product.
We’ll Count on You To:
- Value Proposition Messaging:
- Articulate clear, compelling value propositions for our products.
- Collaborate with cross-functional teams to ensure consistent messaging across all channels.
- Work with Market Development, Product, and Sales colleagues to understand pain points and benefits, translating these insights into effective messaging.
- Create high-quality marketing materials, including brochures, case studies, whitepapers, videos, and presentations.
- Ensure all collateral aligns with brand guidelines and supports the value proposition.
- Work with graphic designers and content creators to produce visually appealing and informative materials.
- Plan, execute, and analyze marketing campaigns aimed at promoting new and existing product features and enhancements.
- Coordinate with Product Strategy to understand upcoming product changes and develop strategies to communicate these to the market.
- Monitor campaign performance and leverage data to optimize future campaigns for better engagement and conversion rates.
- Promote Research and Data Insights to Subscribers:
- Develop strategies to promote key research findings and data insights to targeted subscribers.
- Create and distribute newsletters, reports, and infographics that highlight valuable research and data.
- Collaborate with the Product Strategy and cross-business stakeholders to ensure accuracy and relevance of the content being shared.
- Utilize segmentation and targeting techniques to ensure the right audience receives pertinent information.
What You Need to Have:
- Bachelor\’s degree in Marketing, Business, or a related field.
- Experience in product marketing or a similar role.
- Strong written and verbal communication skills.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Proficiency in PowerPoint, knowledge of marketing automation tools, and CRM software, including Marketo and Salesforce.
- Microsoft Office proficiency.
What Would Make You Stand Out:
- Experience in the financial industry, including B2B data and research.
- Knowledge of digital marketing strategies and tools.
- Detail-oriented and strong project management skills.
- Self-starter with the ability to work collaboratively in a fast-paced environment.
Why Fitch?
At Fitch Group, the combined power of our global perspectives is what differentiates us. Our global network of colleagues comes together to accomplish things greater than they ever could alone.
Every team member is essential to our business and each perspective is critical to our success. We embrace a diverse culture that encourages a free exchange of ideas, guaranteeing your voice will be heard and your work will have an impact, regardless of seniority.
We are building incredible things at Fitch and we invite you to join us on our journey.
Fitch Solutions is a leading provider of insights, data, and analytics. It informs investment strategies, strengthens risk management capabilities, and helps identify strategic opportunities. Its analysts, lawyers, journalists, and economists offer in-depth views on credit markets, credit risk, ESG, developed and emerging markets, industry sectors, and individual credits.
Fitch Group is a global leader in financial information services with operations in more than 30 countries. Wholly owned by the Hearst Corporation, we are comprised of three main businesses: Fitch Ratings | Fitch Solutions | Fitch Learning.
Fitch is committed to providing global securities markets with objective, timely, independent, and forward-looking credit opinions. To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interests or any appearance of a conflict of interest.
Fitch Group is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
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Product Marketing employer: Fitch Solutions
Contact Detail:
Fitch Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing
✨Tip Number 1
Familiarize yourself with Fitch Solutions' products and services, especially the Research & Data solution. Understanding the specifics of what you’ll be marketing will help you articulate compelling value propositions during your interactions.
✨Tip Number 2
Network with professionals in the financial industry to gain insights into current trends and customer pain points. This knowledge will not only enhance your understanding but also demonstrate your proactive approach to potential employers.
✨Tip Number 3
Showcase your project management skills by discussing past experiences where you successfully managed multiple marketing campaigns. Highlight how you used data to optimize these campaigns, as this aligns with the role's requirements.
✨Tip Number 4
Prepare to discuss your experience with marketing automation tools like Marketo and Salesforce. Being able to speak confidently about how you've utilized these tools in previous roles will set you apart from other candidates.
We think you need these skills to ace Product Marketing
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Product Marketing position. Tailor your application to highlight how your skills and experiences align with what Fitch Solutions is looking for.
Craft a Compelling Value Proposition: In your cover letter, articulate your unique value proposition as a candidate. Explain how your background in product marketing and your understanding of customer needs can contribute to the success of Fitch Solutions' marketing initiatives.
Showcase Relevant Experience: Highlight your previous experience in product marketing or similar roles. Use specific examples to demonstrate your ability to create marketing materials, manage campaigns, and collaborate with cross-functional teams, as these are key aspects of the job.
Proofread and Format: Ensure that your application is free from grammatical errors and typos. Use a clean, professional format for your CV and cover letter. This reflects your attention to detail, which is crucial for the role at Fitch Solutions.
How to prepare for a job interview at Fitch Solutions
✨Understand the Value Proposition
Before the interview, make sure you can clearly articulate the value propositions of Fitch Solutions' products. Think about how you would communicate these to potential customers and be ready to discuss your approach.
✨Showcase Your Marketing Skills
Prepare examples of high-quality marketing materials you've created in the past. Be ready to discuss how you developed these materials and the impact they had on previous campaigns.
✨Demonstrate Project Management Experience
Be prepared to talk about how you've managed multiple projects simultaneously. Highlight specific tools or methodologies you used to stay organized and meet deadlines.
✨Familiarize Yourself with Financial Industry Trends
Research current trends in the financial industry, especially related to B2B data and research. Being knowledgeable about the market will help you stand out and show your passion for the role.
