At a Glance
- Tasks: Analyse web data to uncover insights and optimise marketing performance.
- Company: Join Fitch Ratings, a leader in credit opinions and analytics.
- Benefits: Hybrid work, comprehensive healthcare, and tuition reimbursement.
- Other info: Embrace a culture of learning and growth with diverse opportunities.
- Why this job: Make a real impact with data-driven decisions in a dynamic team.
- Qualifications: Expertise in Adobe Analytics and strong communication skills required.
The predicted salary is between 35000 - 45000 € per year.
Fitch Ratings is currently seeking a Senior Marketing Associate, Web Analytics based out of our Manchester office.
About The Team
Fitch Group is seeking a Digital Analyst expert in Adobe Analytics or Customer Journey Analytics (CJA) to help the business measure, monitor, and surface insights across its web ecosystem. This role reports to Marketing Operations. The team operates as a centre of excellence to ensure best practices in digital analytics and reporting are followed across all Fitch brands and regions, with the goal of optimising marketing performance, conversion, and ROI.
How You’ll Make An Impact
- Identify trends, friction points, and anomalies across channels and customer journeys to generate actionable insights and testable hypotheses.
- Build proactive, data‑backed recommendations that improve marketing performance, conversion, and ROI.
- Partner with Marketing and cross‑functional teams, capturing their business questions and translating them into clear analytics requirements and measurement plans.
- Develop clear dashboards and reports that communicate trends, insights, and outcomes to stakeholders.
- Proactively detect tracking issues and gaps in the data capture strategy; define data layer requirements and measurement frameworks; recommend enhancements to ensure complete, reliable, and privacy‑compliant data.
- Act as the primary digital analytics support across Fitch Group brands.
- Deliver training to enable a self‑serve analytics model and evangelise performance measurement and optimisation across Fitch Group.
You May Be a Good Fit If
- Expert in Adobe Analytics and/or Customer Journey Analytics (CJA).
- Excellent communication and stakeholder management; able to define tracking and analytics requirements, and partner with developers to implement them.
- Strong understanding of digital data infrastructure and data layers.
- Advanced skills in dashboarding and data visualisation.
- Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting.
- Strong analytical and problem‑solving skills; exceptional attention to detail; curious and committed to continuous learning.
- Team player with a self‑motivated, proactive, organised, and positive approach.
- Confident presenter with the ability to showcase insights, recommendations, and results to diverse audiences.
What Would Make You Stand Out
- Tracking experience with tag management systems (Adobe Data Collection/Launch, Google Tag Manager), including event tracking and governance.
- Familiarity with consent management platforms and privacy‑compliant measurement.
- Knowledge of site UX analytics tools (Hotjar, Microsoft Clarity).
- Experience analysing experimentation data for conversion rate optimisation.
Why Choose Fitch
- Hybrid Work Environment: 3 days a week in office required.
- A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs.
- Investing in Your Future: Retirement planning and tuition reimbursement programs.
- Promoting Health & Wellbeing: Comprehensive healthcare offerings.
- Supportive Parenting Policies: Family‑friendly policies, including a generous global parental leave plan.
- Inclusive Work Environment: Employee Resource Groups that unite and empower colleagues.
- Dedication to Giving Back: Paid volunteer days, matched funding for donations and many opportunities to volunteer.
Fitch is committed to providing global securities markets with objective, timely, independent and forward‑looking credit opinions. To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interest or any appearance of a conflict of interest. Should you be successful in the recruitment process at Fitch Ratings you will be asked to declare any securities holdings and other potential conflicts prior to commencing employment. If you, or your immediate family, have any holdings that may conflict with your work responsibilities, you may be asked to divest yourself of them before beginning work. Fitch is proud to be an Equal Opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
Senior Marketing Associate, Web Analytics - Manchester employer: Fitch Ratings
Fitch Ratings is an exceptional employer, offering a dynamic work environment in Manchester that fosters professional growth and collaboration. With a strong emphasis on employee development through dedicated training and mentorship programs, Fitch promotes a culture of learning and inclusivity, ensuring that every team member feels valued and empowered. The hybrid work model, comprehensive health benefits, and commitment to community engagement further enhance the overall employee experience, making Fitch an ideal place for those seeking meaningful and rewarding careers in digital analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Associate, Web Analytics - Manchester
✨Tip Number 1
Network like a pro! Reach out to current employees at Fitch Ratings on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with Adobe Analytics and Customer Journey Analytics. Bring these along to interviews to demonstrate your expertise and how you can add value.
✨Tip Number 3
Practice makes perfect! Get comfortable presenting your insights and recommendations. You’ll likely need to showcase your analytical skills, so rehearse explaining complex data in simple terms to different audiences.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Fitch team.
We think you need these skills to ace Senior Marketing Associate, Web Analytics - Manchester
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your expertise in Adobe Analytics or Customer Journey Analytics. We want to see how your skills can help us optimise marketing performance and drive insights across our web ecosystem.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Senior Marketing Associate role. Show us how you can make an impact at Fitch Ratings.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured responses that communicate your experience and ideas effectively. Remember, clarity is key!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Fitch Ratings.
How to prepare for a job interview at Fitch Ratings
✨Know Your Tools Inside Out
Make sure you’re well-versed in Adobe Analytics and Customer Journey Analytics. Brush up on your knowledge of tag management systems and data layers, as these will likely come up during the interview. Being able to discuss specific examples of how you've used these tools to drive insights will definitely impress.
✨Showcase Your Analytical Skills
Prepare to discuss how you've identified trends and anomalies in past roles. Think of concrete examples where your analysis led to actionable recommendations that improved marketing performance. This will demonstrate your problem-solving skills and attention to detail, which are crucial for this role.
✨Communicate Clearly and Confidently
Since this role involves stakeholder management, practice articulating your thoughts clearly. Be ready to explain complex analytics concepts in simple terms. You might even want to prepare a mini-presentation on a past project to showcase your ability to communicate insights effectively.
✨Emphasise Continuous Learning
Fitch values a culture of learning, so be prepared to discuss how you stay updated with industry trends and tools. Mention any recent courses or certifications you've completed, especially those related to digital analytics or AI tools. This shows your commitment to personal growth and adaptability.
