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- Tasks: Lead B2B marketing initiatives and create engaging campaigns for financial services.
- Company: Fitch Learning, a leader in financial services training with a collaborative culture.
- Benefits: Hybrid work, comprehensive healthcare, tuition reimbursement, and generous parental leave.
- Why this job: Make a real impact in the finance industry while developing your marketing skills.
- Qualifications: Experience in digital marketing, excellent copywriting, and project management skills.
- Other info: Join a diverse team dedicated to learning and community engagement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Fitch Learning is a leader in financial services training, delivering learning solutions for apprentices, graduates, and those with 10+ years of experience in financial services. The company offers expert faculty, e-learning, coaching, and blended assessments to improve business performance.
Fitch Learning is seeking a B2B Marketing Leader based in London. This is a Senior Associateâlevel corporate role reporting to the Head of Marketing. You will gain broad experience across a wide range of marketing activities and channels, helping to position Fitch Learning's offerings to leading financial services firms globally.
About the Team
This key marketing role will collaborate with a team of experts dedicated to empowering professionals with the skills and knowledge needed to excel in the finance industry.
How You'll Make an Impact
- Take ownership of the execution of B2B marketing initiatives, including managing marketing planning and execution for the Professional Qualifications business line.
- Develop targeted and effective marketing campaigns to drive lead generation and engagement, utilising email, social, web and events.
- Own the Fitch Learning brand social media presence and forward strategy, preparing impactful copy, generating content in different media, driving following, engagement and market sentiment.
- Organise and deliver highâquality webinars and corporate events, including delegate communications, agenda, speaker coordination, physical assets and run sheets.
- Conceptualise and develop shortâform content in diverse formats across the marketing funnel.
- Manage B2B elements of the Fitch Learning website, including writing and updating content, creating pages and forms, using the CMS and pursuing functionality enhancements.
- Use advanced data analytics to inform strategic and operational decisions, leveraging insights, CRO techniques and maximising ROI.
- Take on tasks and projects beyond core remit as business needs evolve, providing handsâon support across priority initiatives, processes and adâhoc projects.
You May Be a Good Fit If
- Proven experience in digital and dataâdriven marketing within education and financial services, with a commercial focus.
- Experience in a B2B marketing environment, having direct responsibility for leadâgenerating campaigns using inbound, outbound and accountâbased methods.
- Experience implementing a content marketing strategy.
- Excellent copywriting and proofreading skills.
- Experience with digital marketing tools and social media to create audience engagement.
- Experience using analytics packages, e.g. Google Analytics.
- Experience in marketing automation platforms, ideally Marketo.
- Knowledge of Adobe InDesign, Photoshop, Premiere Pro or similar graphics and video software.
- Knowledge of CRM systems, preferably Salesforce.
- Project management skills, including event delivery.
- Experience using website CMS tools and basic HTML knowledge.
What Would Make You Stand Out
- Exceptional attention to detail.
- Demonstrable skills in harnessing the power of AI.
- Audience and customerâfocused thinker.
- Ability to work under pressure to tight deadlines, multitask and stay highly organised.
- Confidence to work independently and autonomously.
- Team player with excellent stakeholder relationship management skills.
- Innovative and creative, with an analytical, continuous improvement ethos.
- Positive and pragmatic approach.
Why Choose Fitch
- Hybrid Work Environment: 3 days a week in office required.
- A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programmes.
- Investing in Your Future: Retirement planning and tuition reimbursement programmes.
- Promoting Health & Wellbeing: Comprehensive healthcare offerings.
- Supportive Parenting Policies: Familyâfriendly policies, including generous global parental leave.
- Inclusive Work Environment: Collaborative workplace with Employee Resource Groups.
- Dedication to Giving Back: Paid volunteer days, matched funding for donations and community volunteer opportunities.
At Fitch Group, our global network of colleagues comes together to accomplish things greater than they could alone. We embrace a diverse culture that encourages free exchange of ideas, guaranteeing your voice will be heard and your work will have an impact.
Fitch Learning | Senior B2B Marketing Executive - London, UK employer: Fitch Ratings
Contact Detail:
Fitch Ratings Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Fitch Learning | Senior B2B Marketing Executive - London, UK
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the finance and education sectors. Attend industry events, webinars, and meetups to make those valuable connections that could lead to job opportunities.
â¨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns, content, and analytics work. This is a great way to demonstrate your expertise and creativity to potential employers.
â¨Tip Number 3
Leverage social media! Use platforms like LinkedIn to engage with industry leaders and share your insights on B2B marketing trends. This not only builds your online presence but also positions you as a thought leader in the field.
â¨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. Make sure to tailor your application to highlight how your experience aligns with the role at Fitch Learning.
We think you need these skills to ace Fitch Learning | Senior B2B Marketing Executive - London, UK
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV is tailored to the Senior B2B Marketing Executive role. Highlight your experience in digital marketing and lead generation, especially within education and financial services. We want to see how your skills align with what weâre looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why youâre passionate about B2B marketing and how you can contribute to Fitch Learning. Be sure to mention specific campaigns or projects that showcase your expertise.
Show Off Your Copywriting Skills: Since excellent copywriting is key for this role, make sure your application materials are well-written and error-free. We love creativity, so donât hesitate to let your personality shine through in your writing!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way to ensure your application gets into the right hands. Plus, youâll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Fitch Ratings
â¨Know Your Marketing Stuff
Make sure you brush up on your B2B marketing knowledge, especially in the financial services sector. Be ready to discuss specific campaigns you've worked on and how they drove lead generation. This will show that you understand the industry and can hit the ground running.
â¨Showcase Your Copywriting Skills
Since excellent copywriting is a must for this role, prepare examples of your best work. Bring along snippets of impactful content you've created, whether it's for social media, email campaigns, or web content. This will demonstrate your ability to engage audiences effectively.
â¨Get Familiar with Analytics
Fitch Learning values data-driven decisions, so be prepared to discuss how you've used analytics tools like Google Analytics in past roles. Think of specific instances where your insights led to improved marketing strategies or ROI, as this will highlight your analytical skills.
â¨Be Ready to Discuss Team Collaboration
This role involves working closely with a team, so come prepared with examples of how you've successfully collaborated on projects. Highlight your stakeholder management skills and any experience you have in organising events or webinars, as this will show you're a team player who can deliver results.
