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- Tasks: Lead a dynamic content strategy to engage and grow the CQF Institute brand.
- Company: Join Fitch Learning, a leader in financial services training and education.
- Benefits: Enjoy hybrid work, comprehensive healthcare, and continuous learning opportunities.
- Why this job: Make an impact in finance education while collaborating with industry experts.
- Qualifications: 5+ years in digital marketing, strong communication skills, and creativity.
- Other info: Be part of a diverse team that values your voice and ideas.
The predicted salary is between 36000 - 60000 £ per year.
Fitch Learning is a leader in financial services training. With unrivalled breadth and depth, the company delivers learning solutions for apprentices, graduates, and those with 10+ years’ experience in Financial Services. Our offerings include expert faculty, e-learning, coaching, and blended assessments, improving individual and collective business performance. Fitch Learning is a Fitch Solutions company. Working at Fitch Learning provides the opportunity to be part of a global leader in financial education, committed to delivering cutting-edge training solutions. You will collaborate with a team of experts dedicated to empowering professionals with the skills and knowledge needed to excel in the finance industry. By joining us, you will be at the forefront of innovation in professional education, contributing to impactful learning experiences that drive career advancement and industry success.
Fitch Learning is seeking a Marketing Specialist (Associate Director level) for the CQF Institute in London to lead a multi-channel content strategy (web, email, social, events, podcasts, digital PR) that grows the brand and membership, drives engagement, and generates leads for the CQF program.
About the CQF Institute
The CQF Institute, part of Fitch Learning, is a global membership institution for quant finance professionals and the awarding body for the Certificate in Quantitative Finance (CQF) – the world's largest professional qualification for quant finance. The Institute offers educational resources and organizes online industry events, including conferences and talks featuring world-renowned quant finance experts, career insight events, as well as local in-person society meetings. Members enjoy unparalleled opportunities to advance their careers and network with industry experts and peers.
How You’ll Make an Impact
- Content Strategy, Creation & Promotion
- Work with leadership to align strategy with goals and maximize reach and engagement
- Develop and implement a multi-channel content strategy and promotion calendar
- Create content including web, video, infographics, testimonials, collateral, and podcasts
- Collaborate with internal and external stakeholders to produce thought leadership content
- Website & SEO/GEO
- Optimize CQFI and CQF website content for improved user experience and engagement
- Ensure search visibility across web and AI platforms
- Create content for digital PR to support link-building in coordination with the SEO agency
- Social Media & YouTube
- Create, publish, and promote content across social media channels (LinkedIn, Facebook)
- Develop and execute YouTube content strategy (including publishing and optimizing videos)
- Event Calendar & Speaker Sourcing
- Create the CQFI events calendar, ensuring strategic alignment with marketing initiatives
- Source and secure compelling speakers for CQFI events and podcasts
- Community Engagement
- Grow and manage online communities through engaging content and influencer outreach
- Handle member and community queries and feedback, fostering active participation
- Reporting
- Prepare reports on campaign performance, reach, audience growth, and engagement
- Analyze metrics across channels to optimize content and guide content strategy
You May be a Good Fit if:
- You hold a degree in Marketing, Communications, or a related field
- You have 5+ years’ experience in digital marketing and content creation (ideally within finance or education, with a commercial focus)
- You possess highly effective written and verbal communication skills
- You are skilled in crafting compelling narratives and developing thought leadership content
- You have expertise in multi-channel digital marketing strategies (social media, email, web, search)
- You are proficient in managing social media channels and using graphic design tools (Canva)
- You are experienced with CRM systems, web CMSs, web analytics tools, and email marketing platforms
- You have the ability to drive lead generation and community engagement
- You can manage multiple tasks in a fast-paced environment
What Would Make You Stand Out:
- Exceptional attention to detail, highly organized
- Strong combination of creative and analytical skills
- Excellent stakeholder relationship management skills
- Demonstrable skills in harnessing the power of AI
- Confidence to work independently and autonomously
- Innovative with an analytical, continuous improvement ethos
- Positive and pragmatic approach
Why Choose Fitch:
- Hybrid Work Environment: 3 days a week in office required based on your line of business and location
- A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
- Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals
- Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
- Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
- Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe
- Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community
At Fitch Group, the combined power of our global perspectives is what differentiates us. Our global network of colleagues comes together to accomplish things greater than they ever could alone. Every team member is essential to our business and each perspective is critical to our success. We embrace a diverse culture that encourages a free exchange of ideas, guaranteeing your voice will be heard and your work will have an impact, regardless of seniority.
Fitch Learning | Marketing Specialist - CQF Institute in London employer: Fitch Ratings
Contact Detail:
Fitch Ratings Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fitch Learning | Marketing Specialist - CQF Institute in London
✨Tip Number 1
Network like a pro! Reach out to current employees at Fitch Learning on LinkedIn. Ask them about their experiences and any tips they might have for landing the Marketing Specialist role. Personal connections can make a huge difference!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing content, especially anything related to finance or education. This will give you an edge and demonstrate your expertise in multi-channel strategies.
✨Tip Number 3
Prepare for the interview by researching Fitch Learning’s recent projects and initiatives. Be ready to discuss how your experience aligns with their goals, especially in content strategy and community engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Fitch Learning team.
We think you need these skills to ace Fitch Learning | Marketing Specialist - CQF Institute in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Specialist role. Highlight your experience in digital marketing and content creation, especially in finance or education, to show us you’re the right fit!
Showcase Your Creativity: We love innovative thinkers! Include examples of your previous work that demonstrate your ability to create engaging content across various channels. Whether it’s social media posts or video content, let your creativity shine through.
Be Data-Driven: Since we value analytical skills, mention any metrics or results from past campaigns you've worked on. Show us how you’ve used data to optimise content strategies and drive engagement – numbers speak volumes!
Apply Through Our Website: Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Fitch Learning!
How to prepare for a job interview at Fitch Ratings
✨Know Your Stuff
Before the interview, dive deep into Fitch Learning and the CQF Institute. Understand their mission, values, and the specifics of the role you're applying for. This will not only help you answer questions more effectively but also show your genuine interest in the company.
✨Showcase Your Creativity
As a Marketing Specialist, creativity is key! Prepare examples of past campaigns or content strategies you've developed. Be ready to discuss how you can bring innovative ideas to Fitch Learning, especially in multi-channel content creation and community engagement.
✨Prepare for Metrics Talk
Since the role involves reporting and analysing campaign performance, brush up on your understanding of key marketing metrics. Be prepared to discuss how you've used data to drive decisions in previous roles and how you plan to optimise content strategy at Fitch.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions about the team dynamics, the company's future direction, and how success is measured in this role. This shows that you're not just interested in the job, but also in how you can contribute to the team's success.
