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For Companies At a Glance
- Tasks: Lead B2B marketing initiatives and create engaging campaigns for financial services training.
- Company: Join Fitch Learning, a global leader in financial education and training solutions.
- Benefits: Competitive salary, professional development, and the chance to work with industry experts.
- Why this job: Make a real impact in the finance sector while enhancing your marketing skills.
- Qualifications: Experience in digital marketing and a passion for education and finance.
- Other info: Dynamic team environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Fitch Learning is a leader in financial services training. With unrivalled breadth and depth, the company delivers learning solutions for apprentices, graduates, and those with 10+ years experience in Financial Services. Our offerings include expert faculty, e-learning, coaching, and blended assessments, improving individual and collective business performance. Fitch Learning is a Fitch Solutions company. Working at Fitch Learning provides the opportunity to be part of a global leader in financial education, committed to delivering cutting-edge training solutions. You’ll collaborate with a team of experts dedicated to empowering professionals with the skills and knowledge needed to excel in the finance industry.
This is a key marketing role reporting to the Head of Marketing. You will gain broad experience across a wide range of marketing activities and channels, helping to position Fitch Learning’s offerings to leading financial services firms globally.
How You'll Make An Impact
- Take ownership of the execution of B2B marketing initiatives, including managing marketing planning and execution for the Professional Qualifications business line.
- Develop targeted and effective marketing campaigns to drive lead generation and engagement, utilising all relevant channels across email, social, web and events.
- Take ownership of the Fitch Learning brand social media presence and forward strategy, including preparing content for posts, preparing impactful copy, generating content in different forms of media, driving social following and engagement, and expanding the number of channels for the Fitch Learning brand.
- Organise and deliver high-quality webinars and corporate events – including being responsible for delegate communications, organisation of agendas, speaker coordination, physical assets and run sheets.
- Conceptualise and develop short-form content in diverse formats and work across all stages of the marketing funnel to drive audience engagement and funnel throughput.
- Manage B2B elements of the Fitch Learning website, including writing and updating content, creating pages and forms, using the CMS, and pursuing functionality enhancements.
- Utilise advanced data analytics to inform both strategic and operational decisions, leveraging insights to drive campaign innovation and adaptability.
- Take on tasks and projects beyond core remit as business needs evolve – providing hands-on support across priority initiatives, processes, and ad-hoc projects to ensure team and commercial goals are met.
You May Be a Good Fit If
- Proven experience in digital and data-driven marketing within education and financial services, with a commercial focus.
- Experience in a B2B marketing environment, having had direct responsibility for lead-generating marketing campaigns.
Fitch Learning Senior B2B Marketing Leader - London, UK employer: Fitch Learning
Contact Detail:
Fitch Learning Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fitch Learning Senior B2B Marketing Leader - London, UK
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight how your skills align with their needs. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal and memorable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Fitch Learning Senior B2B Marketing Leader - London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Senior B2B Marketing Leader. Highlight your experience in digital marketing and any specific achievements in lead generation that align with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for Fitch Learning. Share your passion for financial education and how your skills can help us enhance our marketing strategies.
Showcase Your Campaign Successes: In your application, don’t forget to showcase specific marketing campaigns you've led. We want to see how you’ve driven engagement and generated leads in previous roles, especially in B2B settings.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Fitch Learning
✨Know Your Stuff
Before the interview, dive deep into Fitch Learning's offerings and their position in the financial services training market. Familiarise yourself with their recent campaigns and how they engage their audience. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Campaign Success
Prepare specific examples of successful B2B marketing campaigns you've led. Be ready to discuss the strategies you used, the results achieved, and how you leveraged data analytics to inform your decisions. This will demonstrate your hands-on experience and ability to drive lead generation.
✨Engage with Their Brand
Take a look at Fitch Learning's social media presence and website. Think about how you would enhance their brand visibility and engagement. Bring your ideas to the table during the interview; it shows initiative and that you're already thinking about how to make an impact.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or scenarios. Prepare by thinking through potential situations related to campaign management, event organisation, or content creation. This will help you articulate your problem-solving skills and adaptability.
