At a Glance
- Tasks: Define data requirements and enhance digital analytics across Fitch Group brands.
- Company: Join Fitch Group, a leader in marketing analytics with a collaborative culture.
- Benefits: Enjoy a hybrid work environment, competitive salary, and a culture of continuous learning.
- Other info: Be part of a dynamic team with opportunities for professional growth.
- Why this job: Make an impact by optimising performance measurement and driving data-driven decisions.
- Qualifications: Expertise in Adobe Analytics, strong communication skills, and a passion for data.
The predicted salary is between 35000 - 45000 £ per year.
Define data layer requirements and measurement frameworks; recommend enhancements to ensure complete, reliable, and privacy‑compliant data. Act as the primary digital analytics support across Fitch Group brands; deliver training to enable a self‑serve analytics model and evangelise performance measurement and optimisation across Fitch Group.
You May be a Good Fit if:
- Expertise in Adobe Analytics and/or Customer Journey Analytics (CJA).
- Excellent communication and stakeholder management skills; able to define tracking and analytics requirements, and partner with developers to implement them.
- Strong understanding of digital data infrastructure and data layers.
- Advanced skills in dashboarding and data visualisation.
- Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting.
- Strong analytical and problem‑solving skills, exceptional attention to detail, curiosity and commitment to continuous learning.
- Team player with a self‑motivated, proactive, organised and positive approach.
- Confident presenter with the ability to showcase insights, recommendations, and results to diverse audiences.
What Would Make You Stand Out:
- Tracking experience with tag management systems (Adobe Data Collection/Launch, Google Tag Manager), including event tracking and governance.
- Familiarity with consent management platforms and privacy‑compliant measurement.
- Knowledge of site UX analytics tools (Hotjar, Microsoft Clarity).
- Experience analysing experimentation data for conversion rate optimisation.
Why Choose Fitch:
- Hybrid work environment – 3 days a week in office required.
- A culture of learning.
Senior Marketing Associate, Web Analytics - Manchester employer: Fitch Group
Fitch Group is an exceptional employer that fosters a culture of learning and innovation, making it an ideal place for a Senior Marketing Associate in Web Analytics. With a hybrid work environment that promotes flexibility and collaboration, employees benefit from continuous professional development opportunities and a supportive team atmosphere. Located in Manchester, Fitch Group not only values analytical expertise but also encourages a proactive approach to problem-solving, ensuring that every team member can thrive and contribute meaningfully to the organisation's success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Associate, Web Analytics - Manchester
✨Tip Number 1
Network like a pro! Reach out to current employees at Fitch Group on LinkedIn and ask about their experiences. A friendly chat can give you insider info and might even lead to a referral!
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your expertise in Adobe Analytics and data visualisation. This will help you stand out during interviews and showcase your practical knowledge.
✨Tip Number 3
Practice makes perfect! Get comfortable presenting your insights and recommendations. You could even do mock presentations with friends or family to build your confidence before the real deal.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Fitch Group team.
We think you need these skills to ace Senior Marketing Associate, Web Analytics - Manchester
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your expertise in Adobe Analytics and Customer Journey Analytics. We want to see how your skills can help us define data layer requirements and measurement frameworks, so don’t hold back!
Be Clear and Concise:When you’re writing your application, keep it straightforward. Use clear language to explain your experience with digital data infrastructure and stakeholder management. We appreciate a well-structured application that gets straight to the point.
Demonstrate Your Curiosity:We love a candidate who’s eager to learn! Share examples of how you’ve used AI tools or other innovative methods to enhance your analysis and reporting. Show us your commitment to continuous learning and improvement.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get the ball rolling on your journey with StudySmarter. We can’t wait to hear from you!
How to prepare for a job interview at Fitch Group
✨Know Your Tools Inside Out
Make sure you’re well-versed in Adobe Analytics and Customer Journey Analytics. Brush up on your knowledge of tag management systems like Adobe Data Collection/Launch and Google Tag Manager, as these will likely come up during the interview.
✨Showcase Your Communication Skills
Since this role involves stakeholder management, practice articulating your thoughts clearly. Prepare examples of how you've successfully communicated complex data insights to non-technical audiences in the past.
✨Demonstrate Your Analytical Mindset
Be ready to discuss your problem-solving approach. Think of specific instances where your analytical skills led to actionable insights or improvements in a project. This will highlight your attention to detail and curiosity.
✨Prepare for Practical Scenarios
Expect to tackle real-world scenarios related to digital analytics. Familiarise yourself with privacy-compliant measurement and consent management platforms, and be prepared to discuss how you would implement tracking and analytics requirements effectively.
