At a Glance
- Tasks: Analyse web data, generate insights, and optimise marketing performance.
- Company: Join Fitch Group, a leading global financial information services provider.
- Benefits: Enjoy a hybrid work environment, competitive salary, and continuous learning opportunities.
- Other info: Be part of an inclusive culture that values diverse perspectives.
- Why this job: Make a real impact in digital analytics and enhance your skills in a collaborative team.
- Qualifications: Expertise in Adobe Analytics or Google Analytics and strong communication skills.
This job is with Fitch Group, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. As one of the world’s top three credit ratings agencies, Fitch Ratings plays a critical role in global capital markets by providing credit analysis, ratings, research, and commentary to financial market participants.
Fitch Ratings is currently seeking a Senior Marketing Associate, Web Analytics based out of our London office.
About the Team
Fitch Group is seeking a Digital Analyst expert in Adobe Analytics or Customer Journey Analytics (CJA) to help the business measure, monitor, and surface insights across its web ecosystem. This role reports to Marketing Operations. The team operates as a centre of excellence to ensure best practices in digital analytics and reporting are followed across all Fitch brands and regions, with the goal of optimising marketing performance, conversion, and ROI.
How You’ll Make an Impact:
- Insights: Identify trends, friction points, and anomalies across channels and customer journeys to generate actionable insights and testable hypotheses.
- Recommendations: Build proactive, data-backed recommendations that improve marketing performance, conversion, and ROI.
- Collaboration: Partner with Marketing and cross‑functional teams, capturing their business questions through regular meetings, and translate them into clear analytics requirements and measurement plans.
- Reporting: Develop clear dashboards and reports that communicate trends, insights, and outcomes to stakeholders.
- Data Quality: Proactively detect tracking issues and gaps in the data capture strategy; define data layer requirements and measurement frameworks; recommend enhancements to ensure complete, reliable, and privacy-compliant data.
- Training: Act as the primary digital analytics support across Fitch Group brands. Deliver training to enable a self-serve analytics model and evangelise performance measurement and optimisation across Fitch Group.
You May be a Good Fit if:
- Expert in Adobe Analytics or Google Analytics and/or Customer Journey Analytics (CJA) is required.
- Excellent communication and stakeholder management; able to define tracking and analytics requirements, and partner with developers to implement them.
- Strong understanding of digital data infrastructure and data layers.
- Advanced skills in dashboarding and data visualisation.
- Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting.
- Strong analytical and problem-solving skills; exceptional attention to detail; curious and committed to continuous learning.
- Team player with a self-motivated, proactive, organised, and positive approach.
- Confident presenter with the ability to showcase insights, recommendations, and results to diverse audiences.
What Would Make You Stand Out:
- Tracking experience with tag management systems (Adobe Data Collection/Launch, Google Tag Manager), including event tracking and governance.
- Familiarity with consent management platforms and privacy-compliant measurement.
- Knowledge of site UX analytics tools (Hotjar, Microsoft Clarity).
- Experience analysing experimentation data for conversion rate optimisation.
Why Choose Fitch:
- Hybrid Work Environment: 3 days a week in office required
- A Culture of Learning
Senior Associate, Digital Analytics - Web Analytics, London employer: Fitch Group
Fitch Group is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within its London-based Media Strategy & Communications team. Employees benefit from a hybrid work environment, competitive compensation, and ample opportunities for professional growth, making it an ideal place for those looking to make a meaningful impact in the financial services sector.
