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For Companies At a Glance
- Tasks: Join our team to create impactful marketing strategies and materials for our products.
- Company: Fitch Solutions is a high-growth company focused on delivering valuable insights and data.
- Benefits: Enjoy a collaborative culture with opportunities for professional growth and development.
- Why this job: Be part of a dynamic team that values creativity and strategic thinking in marketing.
- Qualifications: Bachelor's degree in Marketing or related field; experience in product marketing preferred.
- Other info: Ideal for self-starters who thrive in fast-paced environments and love teamwork.
The predicted salary is between 36000 - 60000 £ per year.
Fitch Solutions are seeking a dynamic and results-driven Product Marketer to join our Marketing team based out of our London office.
The ideal candidate will be supporting the Fitch Ratings Research & Data solution and will be responsible for articulating value proposition messaging, developing compelling marketing collateral, and executing product enhancement campaigns. This role requires a strategic thinker with a passion for understanding customer needs and translating those insights into impactful marketing initiatives.
What We Offer:
- Great opportunity to join a high growth business with a collaborative, performance driven culture.
- Be part of a center of excellence where we partner closely with colleagues across Marketing, Sales and Product.
We’ll Count on You To:
- Value Proposition Messaging:
- Articulate clear, compelling value propositions for our products.
- Collaborate with cross-functional teams to ensure consistent messaging across all channels.
- Work with Market Development, Product and Sales colleagues to understand pain points and benefits, translating these insights into effective messaging.
- Create high-quality marketing materials, including brochures, case studies, whitepapers, videos and presentations.
- Ensure all collateral aligns with brand guidelines and supports the value proposition.
- Work with graphic designers and content creators to produce visually appealing and informative materials.
- Plan, execute, and analyze marketing campaigns aimed at promoting new and existing product features and enhancements.
- Coordinate with Product Strategy to understand upcoming product changes and develop strategies to communicate these to the market.
- Monitor campaign performance and leverage data to optimize future campaigns for better engagement and conversion rates.
- Promote Research and Data Insights to Subscribers:
- Develop strategies to promote key research findings and data insights to targeted subscribers.
- Create and distribute newsletters, reports, and infographics that highlight valuable research and data.
- Collaborate with the Product Strategy and cross-business stakeholders to ensure accuracy and relevance of the content being shared.
- Utilize segmentation and targeting techniques to ensure the right audience receives pertinent information.
What You Need to Have:
- Bachelor\’s degree in Marketing, Business, or a related field.
- Experience in product marketing or a similar role.
- Strong written and verbal communication skills.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Proficiency in PowerPoint, knowledge of marketing automation tools and CRM software, including Marketo and Salesforce.
- Microsoft Office.
What Would Make You Stand Out:
- Experience in the financial industry, including B2B data and research.
- Knowledge of digital marketing strategies and tools.
- Detail-oriented and strong project management skills.
- Self-starter with ability to work collaboratively in a fast-paced environment.
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Product Marketing employer: Fitch Group
Contact Detail:
Fitch Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing
✨Tip Number 1
Familiarize yourself with Fitch Solutions' products and services. Understanding the specific features and benefits of the Research & Data solution will help you articulate compelling value propositions during your interactions with the team.
✨Tip Number 2
Network with professionals in the financial industry, especially those with experience in B2B data and research. Engaging with these individuals can provide valuable insights into market needs and trends that you can leverage in your role.
✨Tip Number 3
Brush up on your project management skills. Since this role involves managing multiple campaigns and collaborating with various teams, being organized and efficient will set you apart from other candidates.
✨Tip Number 4
Stay updated on digital marketing strategies and tools. Familiarity with marketing automation tools like Marketo and Salesforce will not only enhance your application but also demonstrate your readiness to hit the ground running.
We think you need these skills to ace Product Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing position at Fitch Solutions. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling Cover Letter: Write a cover letter that clearly articulates your passion for product marketing and your understanding of customer needs. Use specific examples from your past experiences to demonstrate your ability to create value propositions and marketing collateral.
Highlight Relevant Experience: In your CV, emphasize any previous experience in product marketing or related roles. Include details about successful campaigns you've executed, particularly those that involved collaboration with cross-functional teams.
Showcase Your Skills: Make sure to mention your proficiency in tools like PowerPoint, Marketo, and Salesforce. Highlight your strong written and verbal communication skills, as well as your project management abilities, to stand out to the hiring team.
How to prepare for a job interview at Fitch Group
✨Understand the Value Proposition
Before the interview, make sure you can clearly articulate the value propositions of Fitch Solutions' products. Think about how you would communicate these to potential customers and be ready to discuss your approach.
✨Showcase Your Marketing Collateral Skills
Prepare examples of marketing materials you've created in the past. Be ready to discuss how you ensured they aligned with brand guidelines and effectively communicated the intended message.
✨Demonstrate Project Management Experience
Be prepared to talk about how you've managed multiple projects simultaneously. Highlight specific examples where you met deadlines and achieved successful outcomes, especially in a fast-paced environment.
✨Familiarize Yourself with Digital Marketing Tools
Since knowledge of marketing automation tools and CRM software is important, brush up on your experience with platforms like Marketo and Salesforce. Be ready to discuss how you've used these tools to enhance marketing campaigns.
