At a Glance
- Tasks: Analyse web data to drive marketing insights and optimise performance.
- Company: Join Fitch Ratings, a leading global credit ratings agency with a collaborative culture.
- Benefits: Enjoy hybrid work, comprehensive healthcare, and professional development opportunities.
- Other info: Be part of a diverse team that values continuous learning and community engagement.
- Why this job: Make an impact in financial markets while developing your digital analytics skills.
- Qualifications: Expertise in Adobe Analytics or Customer Journey Analytics is essential.
The predicted salary is between 40000 - 50000 € per year.
As one of the world’s top three credit ratings agencies, Fitch Ratings plays a critical role in global capital markets by providing credit analysis, ratings, research, and commentary to financial market participants. For over 100 years, Fitch Ratings has been creating value for global markets through its rigorous analysis and deep expertise, which have resulted in a variety of market leading tools, methodologies, indices, research, and analytical products.
Fitch Ratings is currently seeking a Senior Marketing Associate, Web Analytics based out of our Manchester office.
About the Team
Fitch Group is seeking a Digital Analyst expert in Adobe Analytics or Customer Journey Analytics (CJA) to help the business measure, monitor, and surface insights across its web ecosystem. This role reports to Marketing Operations. The team operates as a centre of excellence to ensure best practices in digital analytics and reporting are followed across all Fitch brands and regions, with the goal of optimising marketing performance, conversion, and ROI.
How You’ll Make an Impact:
- Insights: Identify trends, friction points, and anomalies across channels and customer journeys to generate actionable insights and testable hypotheses.
- Recommendations: Build proactive, data-backed recommendations that improve marketing performance, conversion, and ROI.
- Collaboration: Partner with Marketing and cross‑functional teams, capturing their business questions through regular meetings, and translate them into clear analytics requirements and measurement plans.
- Reporting: Develop clear dashboards and reports that communicate trends, insights, and outcomes to stakeholders.
- Data Quality: Proactively detect tracking issues and gaps in the data capture strategy; define data layer requirements and measurement frameworks; recommend enhancements to ensure complete, reliable, and privacy-compliant data.
- Training: Act as the primary digital analytics support across Fitch Group brands. Deliver training to enable a self-serve analytics model and evangelise performance measurement and optimisation across Fitch Group.
You May be a Good Fit if:
- Expert in Adobe Analytics and/or Customer Journey Analytics (CJA).
- Excellent communication and stakeholder management; able to define tracking and analytics requirements, and partner with developers to implement them.
- Strong understanding of digital data infrastructure and data layers.
- Advanced skills in dashboarding and data visualisation.
- Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting.
- Strong analytical and problem-solving skills; exceptional attention to detail; curious and committed to continuous learning.
- Team player with a self-motivated, proactive, organised, and positive approach.
- Confident presenter with the ability to showcase insights, recommendations, and results to diverse audiences.
What Would Make You Stand Out:
- Tracking experience with tag management systems (Adobe Data Collection/Launch, Google Tag Manager), including event tracking and governance.
- Familiarity with consent management platforms and privacy-compliant measurement.
- Knowledge of site UX analytics tools (Hotjar, Microsoft Clarity).
- Experience analysing experimentation data for conversion rate optimisation.
Why Choose Fitch:
- Hybrid Work Environment: 3 days a week in office required.
- A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity.
- Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals.
- Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing.
- Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively.
- Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe.
- Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community.
Fitch is committed to providing global securities markets with objective, timely, independent and forward-looking credit opinions. To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interests or any appearance of a conflict of interest.
Fitch is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
Senior Marketing Associate, Web Analytics - Manchester employer: Fitch Group
Fitch Ratings is an exceptional employer, offering a dynamic work environment in Manchester that fosters collaboration and continuous learning. With a strong commitment to employee growth through dedicated training and mentorship programs, as well as comprehensive health and wellbeing benefits, Fitch empowers its workforce to thrive both personally and professionally. The inclusive culture and supportive policies, including generous parental leave and opportunities for community engagement, make Fitch Ratings a truly rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Associate, Web Analytics - Manchester
✨Tip Number 1
Network like a pro! Reach out to current employees at Fitch Ratings on LinkedIn. Ask them about their experiences and any tips they might have for landing the Senior Marketing Associate role. Personal connections can make a huge difference!
✨Tip Number 2
Prepare for the interview by diving deep into Adobe Analytics and Customer Journey Analytics. Brush up on your knowledge and be ready to discuss how you can leverage these tools to drive insights and improve marketing performance at Fitch.
✨Tip Number 3
Show off your analytical skills! Bring examples of dashboards or reports you've created in the past. This will demonstrate your ability to communicate trends and insights effectively, which is key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the Fitch team!
We think you need these skills to ace Senior Marketing Associate, Web Analytics - Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Associate role. Highlight your experience with Adobe Analytics and any relevant projects that showcase your skills in digital analytics. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about web analytics and how your background aligns with our mission at Fitch Ratings. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills:In your application, don’t forget to highlight specific examples of how you've used data to drive marketing performance. We’re looking for those actionable insights and recommendations that make a real impact!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Fitch Ratings!
How to prepare for a job interview at Fitch Group
✨Know Your Analytics Tools
Make sure you brush up on your knowledge of Adobe Analytics and Customer Journey Analytics. Be ready to discuss how you've used these tools in the past to generate insights and improve marketing performance. Specific examples will show that you’re not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Collaboration Skills
Fitch values teamwork, so be prepared to talk about how you've partnered with cross-functional teams in previous roles. Share specific instances where you translated business questions into analytics requirements, and how that collaboration led to successful outcomes.
✨Prepare Data-Driven Recommendations
Think about how you can build proactive, data-backed recommendations based on your past experiences. During the interview, present a couple of scenarios where your insights led to improved conversion rates or ROI. This will demonstrate your analytical skills and your ability to impact marketing performance.
✨Communicate Clearly and Confidently
As a Senior Marketing Associate, you'll need to present insights to diverse audiences. Practice explaining complex data in simple terms. Use clear visuals if possible, and be ready to answer questions. This will show that you can effectively communicate your findings and recommendations to stakeholders.
