At a Glance
- Tasks: Lead the optimisation of marketing platforms and enhance data flows for impactful campaigns.
- Company: Join Fitch Ratings, a top credit ratings agency with a collaborative culture.
- Benefits: Enjoy hybrid work, comprehensive healthcare, and continuous learning opportunities.
- Why this job: Make a real impact by integrating cutting-edge technology into marketing strategies.
- Qualifications: 3-5 years in marketing tech, strong problem-solving skills, and experience with data integration.
- Other info: Be part of a diverse team dedicated to innovation and community engagement.
The predicted salary is between 43200 - 72000 £ per year.
As one of the world’s top three credit ratings agencies, Fitch Ratings plays a critical role in global capital markets by providing credit analysis, ratings, research, and commentary to financial market participants. For over 100 years, Fitch Ratings has been creating value for global markets through its rigorous analysis and deep expertise.
Fitch Ratings is currently seeking a Marketing Platforms Lead based out of our London office.
About the Team
We are looking for a highly motivated Marketing Platforms Lead to support the design, optimization, and governance of Fitch's enterprise marketing ecosystem. This role sits at the intersection of Marketing, data, and digital optimization to strengthen our marketing technology architecture, enhance platform performance, optimize integrations, strengthen data flows, and support our AI-enabled workflow strategy across the Marketing organization.
You will represent the needs and requirements of marketing employees across Fitch, understanding marketing workflows and how marketers succeed in reaching performance and brand objectives. Taking this input, you will partner closely with Marketing Shared Services, IT, Data, and Infrastructure teams to deliver solutions that enable scale, automation, and data integrity for Marketing to meet its objectives.
How You’ll Make an Impact
- Support the ongoing optimization of our core platforms (Marketo, SiteSpect, ON24, Splash, Hotjar and integrations with Salesforce).
- Monitor platform health, troubleshoot issues, and assist with configuration, audits, and enhancements.
- Maintain governance documentation, standard operating procedures, and process maps.
- Assist in maintaining clean, reliable, and well-governed data pipelines across the Marketing ecosystem.
- Troubleshoot and resolve data sync issues between marketing platforms and Salesforce.
- Support the integration of offline, events-based, and external datasets into marketing systems.
- Ensure smooth data ingestion into analytics/reporting environments (Power BI, Adobe Customer Journey Analytics, etc.).
- Work with the AI Team to identify opportunities to embed AI and ML capabilities across the Marketing stack.
- Partner with IT, Data, Infrastructure, and InfoSec teams to ensure marketing initiatives align with enterprise standards and security requirements.
- Conduct audits to identify redundancy, underutilized platforms, and workflow inefficiencies.
- Assist in preparing business cases for optimization decisions, vendor evaluations, and potential migrations.
- Support proof-of-concept testing for emerging technologies that fit Fitch's future-ready roadmap.
- Maintain data hygiene through regular audits, duplication, and validation checks.
- Collaborate with Marketing, Commercial, and Product teams to enable seamless use of marketing technology platforms.
You May be a Good Fit if
- 3–5+ years' experience in marketing technology, marketing operations, or a related operations or technical role within a Marketing function.
- Demonstrated experience partnering with Data and/or Technology teams to solve complex problems and deliver integrated solutions.
- Working knowledge of Marketo (or similar automation platforms) and integrations with Salesforce.
- Experience managing data flows, APIs, sync logic, and marketing–sales system connectivity.
- Familiarity with modern marketing technology stacks (CDPs, attribution models, reporting platforms, events/webinar platforms).
- Exposure to AI capabilities, automation workflows, or ML-enhanced processes preferred.
- Ability to interpret technical requirements and translate them into scalable workflows.
- Strong communication skills and comfort working across functional teams, particularly with technical stakeholders.
What Would Make You Stand Out
- Experience with SQL, JSON, API logs, or data troubleshooting.
- Exposure with AI agents and implementation of Agentic workflow within Marketing.
- Knowledge of customer journey analytics platforms (e.g., Adobe CJA, Power BI).
- Hands-on experience with Marketo operational programs (data hygiene, routing, attribution, scoring).
- Understanding of data governance and privacy frameworks.
- Exposure to enterprise IT processes, AI Councils, InfoSec reviews, or system implementation projects.
Why Choose Fitch
- Hybrid Work Environment: 3 days a week in office required.
- A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity.
- Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long‑term goals.
- Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing.
- Supportive Parenting Policies: Family‑friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively.
- Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe.
- Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community.
Fitch is committed to providing global securities markets with objective, timely, independent and forward‑looking credit opinions. To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interests or any appearance of a conflict of interest.
Fitch is proud to be an Equal Opportunity and affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
Marketing Platform Lead - London employer: Fitch Group, Inc., Fitch Ratings, Inc., Fitch Solutions Group
Contact Detail:
Fitch Group, Inc., Fitch Ratings, Inc., Fitch Solutions Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Platform Lead - London
✨Tip Number 1
Network like a pro! Reach out to current employees at Fitch Ratings on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by researching Fitch's marketing platforms and recent projects. Show us you’re not just another candidate; demonstrate your passion for the role and how you can contribute to our marketing ecosystem.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Marketing Platforms Lead role. Highlight your problem-solving skills and any tech-savvy projects you've tackled in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Fitch Ratings.
We think you need these skills to ace Marketing Platform Lead - London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Platform Lead role. Highlight your experience with marketing technology and how it aligns with what we’re looking for at Fitch Ratings.
Showcase Your Technical Skills: Don’t shy away from detailing your technical expertise, especially with platforms like Marketo and Salesforce. We want to see how you can solve complex problems and enhance our marketing tech stack!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain your experiences and achievements. We appreciate a well-structured application that gets straight to the point.
Apply Through Our Website: We encourage you to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Fitch Group, Inc., Fitch Ratings, Inc., Fitch Solutions Group
✨Know Your Tech Stack
Familiarise yourself with the marketing technology platforms mentioned in the job description, like Marketo and Salesforce. Be ready to discuss your experience with these tools and how you've used them to optimise marketing operations.
✨Showcase Your Problem-Solving Skills
Prepare examples of complex technical problems you've solved in previous roles. Highlight your ability to collaborate with IT and Data teams to deliver integrated solutions, as this is crucial for the Marketing Platforms Lead position.
✨Understand Data Governance
Brush up on data governance principles and privacy frameworks. Be prepared to discuss how you’ve maintained data hygiene and integrity in past projects, as this will be a key responsibility in the role.
✨Communicate Effectively
Practice articulating your thoughts clearly, especially when discussing technical requirements. Strong communication skills are essential for working across functional teams, so demonstrate your ability to translate complex ideas into simple terms.