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- Tasks: Lead exciting B2B marketing campaigns and engage with top financial firms.
- Company: Join Fitch Learning, a leader in financial education and training.
- Benefits: Enjoy hybrid work, comprehensive healthcare, and continuous learning opportunities.
- Why this job: Make a real impact in the finance industry while growing your marketing skills.
- Qualifications: Experience in digital marketing and a passion for education and finance.
- Other info: Collaborative culture with a focus on diversity and community engagement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Fitch Learning is a leader in financial services training. With unrivalled breadth and depth, the company delivers learning solutions for apprentices, graduates, and those with 10+ years' experience in Financial Services. Our offerings include expert faculty, e-learning, coaching, and blended assessments, improving individual and collective business performance.
Working at Fitch Learning provides the opportunity to be part of a global leader in financial education, committed to delivering cuttingâedge training solutions. You'll collaborate with a team of experts dedicated to empowering professionals with the skills and knowledge needed to excel in the finance industry.
Fitch Learning is seeking a B2B Marketing Executive based in our London office. This is a Senior Associateâlevel corporate role.
About the Team: This is a key marketing role reporting to the Head of Marketing. You will gain broad experience across a wide range of marketing activities and channels, helping to position Fitch Learning's offerings to leading financial services firms globally.
How You'll Make an Impact:
- Take ownership of the execution of B2B marketing initiatives, including managing marketing planning and execution for the Professional Qualifications business line.
- Develop targeted and effective marketing campaigns to drive lead generation and engagement, utilizing all relevant channels across email, social, web and events.
- Take ownership of the Fitch Learning brand social media presence and forward strategy, including preparing content for posts, impactful copy, generating content in different forms of media, driving social following and engagement, and expanding the number of channels for the Fitch Learning brand.
- Organise and deliver highâquality webinars and corporate events â including being responsible for delegate communications, organisation of agendas, speaker coordination, physical assets and run sheets.
- Conceptualise and develop shortâform content in diverse formats and working across all stages of the marketing funnel to drive audience engagement.
- Manage B2B elements of the Fitch Learning website, including writing and updating content, creating pages and forms, using the CMS, and pursuing functionality enhancements.
- Utilize advanced data analytics to inform both strategic and operational decisions, leveraging insights to drive campaign innovation and adaptability.
- Take on tasks and projects beyond core remit as business needs evolve â providing handsâon support across priority initiatives, processes, and adâhoc projects.
You May be a Good Fit if:
- Proven experience in digital and dataâdriven marketing within education and financial services, with a commercial focus.
- Experience in a B2B marketing environment, having had direct responsibility for leadâgenerating marketing campaigns.
- Experience implementing a content marketing strategy.
- Excellent copywriting and proofreading skills.
- Experience with the use of digital marketing tools and social media to create audience engagement.
- Experience in using analytics packages, e.g. Google Analytics.
- Experience in marketing automation platforms, ideally Marketo.
- Knowledge of Adobe InDesign, Photoshop, Premier Pro or similar graphics and video software.
- Knowledge of CRM systems, preferably Salesforce.
- Experience in using website CMS tools and basic HTML knowledge.
What Would Make You Stand Out:
- Exceptional attention to detail.
- Demonstrable skills in harnessing the power of AI.
- Audience and customerâfocused thinker.
- Ability to work under pressure to tight deadlines, multiâtask and be highly organised.
- Confidence to work independently and autonomously.
- Team player with excellent stakeholder relationship management skills.
- Innovative and creative, with an analytical, continuous improvement ethos.
- Positive and pragmatic approach.
Why Choose Fitch:
- Hybrid Work Environment: 3 days a week in office required.
- A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programmes.
- Investing in Your Future: Retirement planning and tuition reimbursement programmes.
- Promoting Health & Wellbeing: Comprehensive healthcare offerings.
- Supportive Parenting Policies: Familyâfriendly policies, including a generous global parental leave plan.
- Inclusive Work Environment: A collaborative workplace where all voices are valued.
- Dedication to Giving Back: Paid volunteer days and matched funding for donations.
At Fitch Group, the combined power of our global perspectives is what differentiates us. Our global network of colleagues comes together to accomplish things greater than they ever could alone.
B2B Senior Marketing Executive in London employer: Fitch Group, Inc., Fitch Ratings, Inc., Fitch Solutions Group
Contact Detail:
Fitch Group, Inc., Fitch Ratings, Inc., Fitch Solutions Group Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land B2B Senior Marketing Executive in London
â¨Tip Number 1
Network like a pro! Reach out to your connections in the finance and education sectors. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns, content, and any analytics you've worked with. This gives potential employers a taste of what you can bring to the table, especially in a data-driven role like this one.
â¨Tip Number 3
Prepare for interviews by researching Fitch Learning and its competitors. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your responses to highlight your experience in B2B marketing and how it aligns with their needs.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the team at Fitch Learning. Keep an eye on our careers page for the latest opportunities!
We think you need these skills to ace B2B Senior Marketing Executive in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV is tailored to the B2B Senior Marketing Executive role. Highlight your experience in digital marketing, lead generation, and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the financial services sector and how you can contribute to our team. Keep it engaging and relevant to the job description.
Show Off Your Creativity: As a marketing executive, creativity is key! Include examples of your work, whether it's campaigns you've run or content you've created. We love seeing innovative ideas that have driven engagement and results.
Apply Through Our Website: Don't forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows youâre serious about joining our team at Fitch Learning!
How to prepare for a job interview at Fitch Group, Inc., Fitch Ratings, Inc., Fitch Solutions Group
â¨Know Your Stuff
Before the interview, dive deep into Fitch Learning's offerings and their position in the financial services training market. Familiarise yourself with their recent campaigns and how they engage with their audience. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
â¨Showcase Your Campaign Success
Prepare specific examples of successful B2B marketing campaigns you've executed in the past. Highlight your role in lead generation and how you used data analytics to drive decisions. Be ready to discuss the tools you used, like Google Analytics or Marketo, and the results you achieved.
â¨Be Social Savvy
Since social media is a key part of the role, come prepared with ideas on how you would enhance Fitch Learning's brand presence online. Think about content strategies that could boost engagement and visibility. Sharing your thoughts on current trends in social media marketing can also demonstrate your expertise.
â¨Ask Insightful Questions
At the end of the interview, donât shy away from asking questions. Inquire about their future marketing initiatives or how they measure the success of their campaigns. This shows that you're not just interested in the role, but also in contributing to the company's growth and understanding their vision.