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For Companies At a Glance
- Tasks: Lead marketing strategies for a groundbreaking wellness app and drive brand growth.
- Company: Fit4Life Academy is revolutionising fitness education with accredited diplomas and innovative wellness solutions.
- Benefits: Enjoy remote work, flexible hours, and 3% equity in a founding role.
- Why this job: Join a passionate team to create a meaningful brand that improves lives and redefines wellness.
- Qualifications: Seeking a senior marketer with experience in scaling consumer apps and a passion for health.
- Other info: This is a founding-level opportunity with direct collaboration with the Director.
The predicted salary is between 43200 - 72000 £ per year.
Are you looking for an exciting, rewarding opportunity with a company that truly wants you to fulfil your potential? Fit4Life Academy has already made waves in the fitness education space—licensing independent gym owners across the UK to deliver fully accredited Level 3 Fitness Diplomas from within their own facilities. We’ve built the systems, the automation, the branding, and the reach. Now, we’re taking the next leap. We’re building a truly innovative, category-defining wellness app with global reach.
We are now looking for a strategic, creative, and execution-driven CMO to lead brand, growth, and retention—owning the entire marketing ecosystem from launch through scale.
About the Role
This is a founding-level opportunity. You’ll work directly with the Director to define and implement a brand-led go-to-market strategy, sharpen user personas, and lead paid, organic, and referral growth from Day 1.
Key Responsibilities:
- Build and execute the full go-to-market launch
- Own messaging, funnel structure, and content strategy
- Oversee paid social, referral, influencer, and UGC campaigns
- Collaborate on app onboarding flows and UX to boost conversion and LTV
- Set up retention, CRM, and re-engagement strategies
- Work cross-functionally with product and design teams
- Build and lead a lean, high-performing marketing team
Who You Are:
- A senior-level marketer or performance-focused CMO with experience scaling consumer apps
- Deeply brand-driven but with tactical knowledge of paid growth, content, and virality
- Passionate about health, wellness, and building something that matters
- Comfortable in early-stage chaos and confident taking ownership
- Based in Europe or India (remote-first is fine)
Equity & Compensation
- Founding role with 3% equity
- Monthly payment (negotiable depending on experience/scope)
- Remote-first with flexible hours
If you’re a visionary and executor who wants to build a globally loved brand from the ground up—apply now. Please include your portfolio, LinkedIn, and any relevant case studies or growth results with your application.
Chief Marketing Officer employer: Fit4Life Academy
Contact Detail:
Fit4Life Academy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Research Fit4Life Academy thoroughly. Understand their current marketing strategies, brand values, and the fitness education space. This knowledge will help you tailor your approach and demonstrate your genuine interest in the company during discussions.
✨Tip Number 2
Network with professionals in the fitness and wellness industry. Attend relevant events or webinars to connect with potential colleagues or industry leaders. Building these relationships can provide insights and possibly referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss your previous experiences in scaling consumer apps. Be ready to share specific examples of successful campaigns you've led, focusing on metrics and outcomes. This will showcase your ability to drive growth and retention effectively.
✨Tip Number 4
Demonstrate your passion for health and wellness. Share any personal projects, initiatives, or volunteer work related to this field. Showing your commitment to the industry can set you apart as a candidate who truly aligns with Fit4Life Academy's mission.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Chief Marketing Officer position. Tailor your application to highlight your relevant experience in scaling consumer apps and leading marketing strategies.
Showcase Your Experience: Include specific examples from your past roles that demonstrate your ability to build and execute go-to-market strategies, manage marketing teams, and drive growth. Use metrics to quantify your achievements where possible.
Prepare Your Portfolio: Since the company requests a portfolio, ensure it showcases your best work related to brand strategy, user engagement, and marketing campaigns. Include case studies that illustrate your impact on previous projects.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for health and wellness, as well as your vision for building a globally loved brand. Make it personal and connect your values with those of Fit4Life Academy.
How to prepare for a job interview at Fit4Life Academy
✨Showcase Your Strategic Vision
As a CMO, you'll need to demonstrate your ability to think strategically. Prepare to discuss your vision for the brand and how you would approach the go-to-market strategy. Be ready to share examples of past successes in scaling consumer apps.
✨Highlight Your Experience with Growth Tactics
The role requires a deep understanding of paid growth, content, and virality. Bring specific case studies that showcase your experience in these areas, particularly how you've driven user acquisition and retention in previous roles.
✨Emphasise Your Passion for Health and Wellness
Fit4Life Academy is looking for someone who is genuinely passionate about health and wellness. Be prepared to discuss why this sector matters to you and how your personal values align with the company's mission.
✨Prepare for a Collaborative Discussion
You'll be working cross-functionally with product and design teams, so it's important to show that you're a team player. Think of examples where you've successfully collaborated with other departments to achieve a common goal.
