At a Glance
- Tasks: Lead global brand marketing initiatives and execute integrated campaigns for Wedgwood.
- Company: Join a prestigious brand known for its fine bone china and timeless designs.
- Benefits: Hybrid work model, international travel opportunities, and a chance to shape a heritage brand.
- Other info: Dynamic role with opportunities for creativity and professional growth.
- Why this job: Be part of an iconic brand's evolution while collaborating with global teams.
- Qualifications: 6+ years in brand marketing, experience with luxury brands, and strong strategic skills.
The predicted salary is between 60000 - 80000 £ per year.
Wedgwood has been crafting beautiful fine bone china and designs since 1759. Known around the world for its quality, timeless style, and artistry, our pieces—from iconic Jasperware to modern home décor—reflect the innovation and creativity of our founder, Josiah Wedgwood. Today, we continue his legacy by blending tradition with fresh ideas, inspiring a global audience with our designs.
We are looking for a Senior Manager, Brand Marketing to shape and execute Wedgwood’s global brand strategy. With your team of one, you will lead integrated global campaigns, strengthen brand desirability across global markets and consumer touchpoints, and support a consistent premium brand experience across channels. This global role includes close collaboration with Market teams across the US, China, Japan, Australia, Ireland, and the UK. Reporting to our Director, Marketing Wedgwood & Waterford, this hybrid role can be based in London or at our HQ in Barlaston, Staffordshire. If London-based, regular travel to our HQ will be essential. Moderate international travel to key markets will also be required.
WHAT YOU’LL DO
- Lead the development and execution of global brand marketing initiatives that strengthen Wedgwood’s positioning and support commercial performance across international markets.
- Work closely with Creative, Merchandising, Digital, and Market teams to bring the brand strategy to life through integrated campaigns and strong global execution.
- Partner with the Director of Marketing to develop and evolve Wedgwood’s global brand strategy.
- Lead the development and execution of integrated global campaigns across brand, seasonal, and commercial moments.
- Translate brand strategy into clear activation plans, campaign frameworks, and market guidance.
- Collaborate closely with Creative teams to deliver premium brand assets and consistent execution across channels and regions.
- Own the global marketing calendar and align activity with commercial priorities and long term business plans.
- Build strong partnerships with international market teams to support effective local execution.
- Use consumer insights, analytics, and market data to evaluate campaign performance and strengthen brand engagement.
- Manage the global brand marketing budget and support clear KPI tracking and reporting.
WHO YOU ARE
- You are an experienced brand marketer with a strong understanding of premium or luxury consumer brands and a passion for craftsmanship, design, and brand building.
- Comfortable operating in a global and fast moving environment, you bring a balance of strategic thinking, collaboration, and hands on execution.
- You are confident building relationships across international teams and are motivated by the opportunity to help evolve an iconic heritage brand for new and existing audiences.
- 6+ years of brand marketing experience within premium, luxury, lifestyle, or design led consumer brands.
- Proven experience leading global campaigns and multi market brand initiatives.
- Strong stakeholder management and cross functional collaboration skills within international organizations.
- Experience managing and developing high performing teams.
- Strong strategic thinking, communication, and organizational capabilities.
- Commercially aware and comfortable using data and insights to support decision making.
- Ability to manage multiple priorities with strong attention to detail.
- University degree in Marketing, Communications, or a related field.
Senior Manager, Brand Marketing, Wedgwood in London employer: Fiskars
Wedgwood is an exceptional employer that values creativity, craftsmanship, and collaboration, offering a dynamic work culture where innovation meets tradition. With opportunities for professional growth and the chance to lead global brand marketing initiatives, employees can thrive in a supportive environment that encourages personal development and cross-cultural teamwork. Located in London or at our HQ in Barlaston, Staffordshire, Wedgwood provides a unique blend of heritage and modernity, making it an inspiring place to build a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Brand Marketing, Wedgwood in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with professionals on platforms like LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand Wedgwood’s brand values and think about how your experience aligns with their vision. We want you to shine and show them why you’re the perfect fit!
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it relates to the role of Senior Manager, Brand Marketing. We suggest rehearsing with a friend or in front of a mirror to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Manager, Brand Marketing, Wedgwood in London
Some tips for your application 🫡
Show Your Passion for the Brand:When writing your application, let your love for craftsmanship and design shine through. We want to see how you connect with Wedgwood's legacy and how you can contribute to our brand story.
Highlight Your Global Experience:Since this role involves working across various international markets, make sure to showcase any global marketing experience you have. We’re keen to know how you've successfully navigated different cultures and markets in your previous roles.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible to highlight your achievements and skills relevant to the Senior Manager position.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Wedgwood.
How to prepare for a job interview at Fiskars
✨Know Your Brand Inside Out
Before the interview, dive deep into Wedgwood's history, values, and product lines. Familiarise yourself with their iconic pieces and recent campaigns. This will not only show your passion for the brand but also help you articulate how your experience aligns with their vision.
✨Showcase Your Global Mindset
Given the international nature of the role, be prepared to discuss your experience working with diverse teams across different markets. Share specific examples of how you've successfully led global campaigns and adapted strategies for local audiences.
✨Bring Data to the Table
As a Senior Manager, you'll need to demonstrate your ability to use consumer insights and analytics. Prepare to discuss how you've used data to evaluate campaign performance in the past and how it influenced your decision-making process.
✨Highlight Your Collaborative Spirit
This role requires strong collaboration with various teams. Be ready to share examples of how you've built relationships across departments and managed stakeholder expectations. Emphasise your communication skills and how they’ve helped you drive successful projects.
