At a Glance
- Tasks: Lead global brand marketing initiatives and execute integrated campaigns for Wedgwood.
- Company: Join a prestigious brand known for its fine bone china and timeless designs.
- Benefits: Hybrid work model, competitive salary, and opportunities for international travel.
- Other info: Dynamic role with potential for career growth in a creative environment.
- Why this job: Shape the future of an iconic brand while collaborating with global teams.
- Qualifications: 6+ years in brand marketing, especially in luxury or design-led sectors.
The predicted salary is between 60000 - 80000 £ per year.
Wedgwood has been crafting beautiful fine bone china and designs since 1759. Known around the world for its quality, timeless style, and artistry, our pieces—from iconic Jasperware to modern home décor—reflect the innovation and creativity of our founder, Josiah Wedgwood. Today, we continue his legacy by blending tradition with fresh ideas, inspiring a global audience with our designs.
We are looking for a Senior Manager, Brand Marketing to shape and execute Wedgwood’s global brand strategy. With your team of one, you will lead integrated global campaigns, strengthen brand desirability across global markets and consumer touchpoints, and support a consistent premium brand experience across channels. This global role includes close collaboration with Market teams across the US, China, Japan, Australia, Ireland, and the UK.
Reporting to our Director, Marketing Wedgwood & Waterford, this hybrid role can be based in London or at our HQ in Barlaston, Staffordshire. If London-based, regular travel to our HQ will be essential. Moderate international travel to key markets will also be required.
WHAT YOU’LL DOIn this role you will lead the development and execution of global brand marketing initiatives that strengthen Wedgwood’s positioning and support commercial performance across international markets. Working closely with Creative, Merchandising, Digital, and Market teams, you will bring the brand strategy to life through integrated campaigns and strong global execution.
- Partner with the Director of Marketing to develop and evolve Wedgwood’s global brand strategy
- Lead the development and execution of integrated global campaigns across brand, seasonal, and commercial moments
- Translate brand strategy into clear activation plans, campaign frameworks, and market guidance
- Collaborate closely with Creative teams to deliver premium brand assets and consistent execution across channels and regions
- Own the global marketing calendar and align activity with commercial priorities and long term business plans
- Build strong partnerships with international market teams to support effective local execution
- Use consumer insights, analytics, and market data to evaluate campaign performance and strengthen brand engagement
- Manage the global brand marketing budget and support clear KPI tracking and reporting
You are an experienced brand marketer with a strong understanding of premium or luxury consumer brands and a passion for craftsmanship, design, and brand building. Comfortable operating in a global and fast moving environment, you bring a balance of strategic thinking, collaboration, and hands on execution. You are confident building relationships across international teams and are motivated by the opportunity to help evolve an iconic heritage brand for new and existing audiences.
- 6+ years of brand marketing experience within premium, luxury, lifestyle, or design led consumer brands
- Proven experience leading global campaigns and multi market brand initiatives
- Strong stakeholder management and cross functional collaboration skills within international organizations
- Experience managing and developing high performing teams
- Strong strategic thinking, communication, and organizational capabilities
- Commercially aware and comfortable using data and insights to support decision making
- Ability to manage multiple priorities with strong attention to detail
- University degree in Marketing, Communications, or a related field
Senior Manager, Brand Marketing, Wedgwood in London employer: Fiskars Group
Wedgwood is an exceptional employer that values creativity and craftsmanship, offering a dynamic work culture where innovation meets tradition. With opportunities for professional growth and collaboration across international markets, employees can thrive in a supportive environment that champions premium brand marketing. The hybrid working model allows for flexibility while being part of a historic brand that continues to inspire global audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Brand Marketing, Wedgwood in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current or former employees of Wedgwood. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching Wedgwood's brand history and recent campaigns. Show us you’re passionate about the brand and have ideas on how to elevate its global presence.
✨Tip Number 3
Practice your pitch! Be ready to articulate your vision for Wedgwood’s brand strategy and how your experience aligns with their goals. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Wedgwood team.
We think you need these skills to ace Senior Manager, Brand Marketing, Wedgwood in London
Some tips for your application 🫡
Show Your Passion for the Brand:When writing your application, let your love for Wedgwood shine through! Share why you’re excited about the brand and how your values align with our legacy of craftsmanship and design.
Tailor Your Experience:Make sure to highlight your relevant experience in brand marketing, especially within premium or luxury sectors. We want to see how your past roles have prepared you for this exciting opportunity!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your achievements and how they relate to the role. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Fiskars Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Wedgwood's history, values, and product lines. Familiarise yourself with their iconic pieces and recent campaigns. This knowledge will not only impress your interviewers but also help you articulate how your experience aligns with their brand strategy.
✨Showcase Your Global Mindset
Given the international scope of the role, be prepared to discuss your experience working with diverse teams and markets. Share specific examples of how you've successfully led global campaigns or adapted strategies for different regions. This will demonstrate your ability to thrive in a global environment.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical challenges related to brand marketing. Think about how you would approach developing an integrated campaign or managing stakeholder relationships. Practising these scenarios will help you respond confidently and showcase your strategic thinking.
✨Highlight Your Data-Driven Approach
Since the role involves using consumer insights and analytics, be ready to discuss how you've used data to inform your marketing decisions in the past. Bring examples of how you've tracked campaign performance and adjusted strategies based on insights. This will show your analytical skills and commercial awareness.
