At a Glance
- Tasks: Lead global brand marketing initiatives and execute integrated campaigns for Wedgwood.
- Company: Join a prestigious brand known for its fine bone china and timeless designs.
- Benefits: Hybrid work model, competitive salary, and opportunities for international travel.
- Other info: Dynamic role with potential for career growth in a creative environment.
- Why this job: Shape the future of an iconic brand while collaborating with global teams.
- Qualifications: 6+ years in brand marketing, especially in luxury or design-led sectors.
The predicted salary is between 60000 - 80000 £ per year.
Wedgwood has been crafting beautiful fine bone china and designs since 1759. Known around the world for its quality, timeless style, and artistry, our pieces—from iconic Jasperware to modern home décor—reflect the innovation and creativity of our founder, Josiah Wedgwood. Today, we continue his legacy by blending tradition with fresh ideas, inspiring a global audience with our designs.
We are looking for a Senior Manager, Brand Marketing to shape and execute Wedgwood’s global brand strategy. With your team of one, you will lead integrated global campaigns, strengthen brand desirability across global markets and consumer touchpoints, and support a consistent premium brand experience across channels. This global role includes close collaboration with Market teams across the US, China, Japan, Australia, Ireland, and the UK.
Reporting to our Director, Marketing Wedgwood & Waterford, this hybrid role can be based in London or at our HQ in Barlaston, Staffordshire. If London-based, regular travel to our HQ will be essential. Moderate international travel to key markets will also be required.
WHAT YOU’LL DOIn this role you will lead the development and execution of global brand marketing initiatives that strengthen Wedgwood’s positioning and support commercial performance across international markets. Working closely with Creative, Merchandising, Digital, and Market teams, you will bring the brand strategy to life through integrated campaigns and strong global execution.
- Partner with the Director of Marketing to develop and evolve Wedgwood’s global brand strategy
- Lead the development and execution of integrated global campaigns across brand, seasonal, and commercial moments
- Translate brand strategy into clear activation plans, campaign frameworks, and market guidance
- Collaborate closely with Creative teams to deliver premium brand assets and consistent execution across channels and regions
- Own the global marketing calendar and align activity with commercial priorities and long term business plans
- Build strong partnerships with international market teams to support effective local execution
- Use consumer insights, analytics, and market data to evaluate campaign performance and strengthen brand engagement
- Manage the global brand marketing budget and support clear KPI tracking and reporting
You are an experienced brand marketer with a strong understanding of premium or luxury consumer brands and a passion for craftsmanship, design, and brand building. Comfortable operating in a global and fast moving environment, you bring a balance of strategic thinking, collaboration, and hands on execution. You are confident building relationships across international teams and are motivated by the opportunity to help evolve an iconic heritage brand for new and existing audiences.
- 6+ years of brand marketing experience within premium, luxury, lifestyle, or design led consumer brands
- Proven experience leading global campaigns and multi market brand initiatives
- Strong stakeholder management and cross functional collaboration skills within international organizations
- Experience managing and developing high performing teams
- Strong strategic thinking, communication, and organizational capabilities
- Commercially aware and comfortable using data and insights to support decision making
- Ability to manage multiple priorities with strong attention to detail
- University degree in Marketing, Communications, or a related field
Senior Manager, Brand Marketing, Wedgwood in Barlaston employer: Fiskars Group
Wedgwood is an exceptional employer that values creativity and craftsmanship, offering a dynamic work culture where innovation meets tradition. With opportunities for professional growth and collaboration across international markets, employees can thrive in a supportive environment that champions premium brand marketing. The hybrid working model allows for flexibility while being part of a historic brand that continues to inspire global audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Brand Marketing, Wedgwood in Barlaston
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fiskars Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fiskars Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fiskars Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fiskars Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Brand Marketing, Wedgwood in Barlaston
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fiskars Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fiskars Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fiskars Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fiskars Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fiskars Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fiskars Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
