At a Glance
- Tasks: Lead marketing strategy for China, driving customer acquisition and measurable growth.
- Company: Globally recognised FinTech organisation with a strong focus on innovation.
- Benefits: High visibility role with direct impact on commercial outcomes and career growth.
- Other info: Collaborate cross-functionally in a fast-growing international business.
- Why this job: Shape marketing strategy in a key growth region and drive real results.
- Qualifications: Experience in regional marketing, strong analytical skills, and fluency in English and Mandarin.
The predicted salary is between 60000 - 80000 £ per year.
We are partnering with a well-established, globally recognised FinTech organisation operating across multiple international markets. The business is focused on empowering individuals with the tools, access, and insight needed to trade and invest with confidence. With a strong global footprint and continued expansion into high-growth regions, they are now looking to appoint a Senior Manager, Regional Marketing (China) to drive the next phase of growth. This is a high-impact role with visibility across senior leadership, offering the opportunity to shape regional strategy and directly influence commercial performance.
This position will lead the development and execution of marketing strategy across the China region, with a focus on driving customer acquisition, improving onboarding journeys, and delivering measurable growth. You will act as the regional marketing lead, working cross-functionally to ensure alignment between global strategy and local market execution.
Key Responsibilities- Regional Strategy & Execution: Develop and execute tailored marketing strategies for the China market, aligned with global objectives. Identify opportunities to drive revenue growth, market share, and brand visibility. Ensure localisation of campaigns to reflect regional customer behaviour and preferences.
- Commercial Performance: Drive measurable impact across lead generation, conversion, and revenue growth. Partner closely with Sales, Product, and Partnerships to align marketing with business priorities.
- Onboarding & Funnel Optimisation: Analyse and optimise the end-to-end customer journey. Identify friction points within onboarding and implement improvements to increase conversion.
- Cross-Functional Collaboration: Work closely with Product, Payments, Compliance, and Commercial teams to deliver effective go-to-market strategies. Ensure alignment across multiple stakeholders and regions.
- Regional Advocacy: Act as the internal voice of the China market. Provide insights, performance updates, and strategic recommendations to senior stakeholders.
- Essential: Proven experience in regional or digital marketing with a focus on China. Strong understanding of digital marketing across acquisition, CRM, and conversion optimisation. Demonstrated ability to deliver measurable commercial impact. Experience working cross-functionally in complex, global organisations. Data-driven mindset with strong analytical capabilities. Excellent stakeholder management and communication skills. Fluency in English and Mandarin (written and spoken).
- Desirable: Experience within FinTech, trading, or financial services. Experience operating in regulated environments.
Opportunity to own and shape marketing strategy in a key growth region. High visibility role with direct impact on commercial outcomes. Work within a fast-growing, international business operating across multiple markets. Strong scope to influence, innovate, and drive measurable results.
China - Regional Marketing Manager in London employer: fishtank
Join a dynamic and innovative FinTech organisation that prioritises employee growth and collaboration. With a strong emphasis on shaping regional strategies, this role offers high visibility and the chance to make a significant impact on commercial performance in the China market. Enjoy a supportive work culture that values creativity and data-driven decision-making, alongside opportunities for professional development in a fast-paced, international environment.
StudySmarter Expert Advice🤫
We think this is how you could land China - Regional Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for fishtank and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like fishtank are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with fishtank on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at fishtank. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace China - Regional Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit fishtank. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of fishtank:Show us that you’ve done your homework! In your application, briefly mention what you admire about fishtank’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at fishtank
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at fishtank will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At fishtank, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
