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- Tasks: Manage and optimise app marketing campaigns across Google UAC, Meta, and TikTok.
- Company: Join a dynamic fintech company expanding globally with offices in London, Europe, and Asia.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for career growth.
- Why this job: Be part of an exciting team driving user acquisition for a cutting-edge investing app.
- Qualifications: Minimum 2 years experience in app campaign management, especially with Google UAC and Meta.
- Other info: Immediate start available; perfect for those looking to advance their marketing careers.
The predicted salary is between 48000 - 52000 £ per year.
Salary: 60 to 65K
Location: London - Hybrid working
This exciting role is available immediately, and we’re keen to hear from candidates who match the job description and can start ASAP. Our client is a medium-sized fintech with offices in London, Europe, the Middle East, and Asia. This role is working for their FinTech App. To continue their growth as they enter new global markets, they are seeking a hands-on Performance specialist (App focused), who has strong paid search (Google UAC) and paid social skills within Apps.
You will be setting up campaigns, testing ideas, and analysing performance. Running campaigns on Google, Meta, and TikTok, the aim is to broaden this reach to further channels. The key focus to start with is Google UAC and META. We are particularly keen to hear from applicants with hands-on paid media experience from an agency background. Senior Executives from an agency looking to progress to Manager can also be considered, salary according to experience.
The role:
- The App Marketing Manager will focus on in-app performance.
- You will be setting up and optimizing app campaigns across Paid platforms (Google UAC, Apple search ads, Meta) to drive customer acquisition.
- While ASO (App Store Optimization) experience is a plus, it's not required for this role—the primary focus is on growing the investing app’s presence and scaling user acquisition.
- Lead and execute app-install campaigns across Google UAC, Meta, TikTok, and DSPs to drive user customer acquisition.
- Expand marketing reach through new global markets and develop localisation campaigns.
- Analysis of campaign performance, providing insights to further optimize campaigns.
- Drive both strategic planning and hands-on execution of campaigns, with a focus on scalability and effectiveness.
- Test new channels and ad formats, creative strategy to scale campaigns.
- Design and launch campaigns.
Essential Experience:
- 2 years minimum in campaign setup - Google UAC/Meta setup for APP - managing Google AdWords, Meta Ads, YouTube, etc.
- Apple Search Ads campaigns, including analysis and testing.
- Detailed understanding of the platforms for analytics & testing.
- Up-to-date platform knowledge to understand goals and targets.
- Budget experience is highly beneficial.
- Experience setting up, managing, and scaling app channels, such as TikTok, WhatsApp, Facebook, Instagram, X (Twitter), mobile ad networks, etc.
- Understanding of mobile measurement tools such as Singular, AppsFlyer, Branch, Adjust, Localytics, Tune, etc.
- Good understanding of channels - hands-on campaign management is important.
App Acqusition Manager employer: fishtank
Contact Detail:
fishtank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Acqusition Manager
✨Tip Number 1
Familiarise yourself with the latest trends in app marketing, especially around Google UAC and Meta. This will not only help you understand the current landscape but also allow you to speak confidently about your insights during any discussions.
✨Tip Number 2
Network with professionals in the fintech and app marketing sectors. Attend relevant webinars or industry events where you can meet potential colleagues or mentors who can provide valuable insights and possibly refer you to opportunities.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive user acquisition and optimise performance across various platforms.
✨Tip Number 4
Stay updated on the latest tools and technologies used in app marketing, such as mobile measurement tools like AppsFlyer or Adjust. Showing that you're knowledgeable about these tools can set you apart from other candidates.
We think you need these skills to ace App Acqusition Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in app marketing, particularly with Google UAC and Meta. Use specific metrics to demonstrate your success in previous roles, such as campaign performance improvements or user acquisition rates.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the fintech industry. Mention your hands-on experience with app campaigns and how you can contribute to expanding their global reach. Be sure to align your skills with the job description.
Showcase Your Analytical Skills: Since the role involves analysing campaign performance, include examples of how you've used data to optimise campaigns in the past. Highlight any tools you are familiar with, such as AppsFlyer or Adjust, to show your technical proficiency.
Highlight Your Agency Experience: If you have an agency background, emphasise this in your application. Discuss specific projects where you managed app campaigns and how that experience has prepared you for a managerial role in a fintech environment.
How to prepare for a job interview at fishtank
✨Showcase Your Campaign Success
Be prepared to discuss specific campaigns you've managed, particularly those involving Google UAC and Meta. Highlight your successes, the strategies you employed, and the results achieved to demonstrate your hands-on experience.
✨Understand the FinTech Landscape
Familiarise yourself with the fintech industry and the unique challenges it faces in app marketing. This knowledge will help you tailor your responses and show that you're genuinely interested in the role and the company.
✨Demonstrate Analytical Skills
Since the role involves analysing campaign performance, be ready to discuss how you've used data to optimise campaigns in the past. Bring examples of metrics you've tracked and how your insights led to improved results.
✨Prepare for Scenario Questions
Expect scenario-based questions where you'll need to outline how you'd approach setting up and optimising campaigns across various platforms. Think through your strategies for testing new channels and ad formats, as this will showcase your problem-solving skills.
