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- Tasks: Manage and optimise app marketing campaigns across Google UAC, Meta, and TikTok.
- Company: Join a dynamic fintech company expanding globally with a focus on innovative app solutions.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for career growth.
- Why this job: Be part of a fast-paced environment where your creativity can drive user acquisition and impact.
- Qualifications: Minimum 2 years of hands-on experience in app marketing and campaign management.
- Other info: Immediate start available for the right candidate; agency background preferred.
The predicted salary is between 48000 - 52000 £ per year.
This exciting role is available immediately, and we’re keen to hear from candidates who match the job description and can start ASAP. Our client is a medium-sized fintech with offices in London, Europe, the Middle East, and Asia. This role is working for their FinTech App. To continue their growth as they enter new global markets, they are seeking a hands-on Performance specialist (App focused), who has strong paid search (Google UAC) and paid social skills within Apps.
You will be setting up campaigns, testing ideas, and analysing performance. Running campaigns on Google, Meta, and TikTok, the aim is to broaden this reach to further channels. The key focus to start with is Google UAC and Meta. We are particularly keen to hear from applicants with hands-on paid media experience from an agency background. Senior Executives from an agency looking to progress to Manager can also be considered, salary according to experience.
The App Marketing Manager will focus on in-app performance. You will be setting up and optimizing app campaigns across Paid platforms (Google UAC, Apple Search Ads, Meta) to drive customer acquisition. While ASO (App Store Optimization) experience is a plus, it's not required for this role—the primary focus is on growing the investing app’s presence and scaling user acquisition.
- Lead and execute app-install campaigns across Google UAC, Meta, TikTok, and DSPs to drive user customer acquisition.
- Expand marketing reach through new global markets and develop localisation campaigns.
- Analysis of campaign performance, provide insights to further optimize campaigns.
- Drive both strategic planning and hands-on execution of campaigns, with a focus on scalability and effectiveness.
- Test new channels and ad formats, creative strategy to scale campaigns.
- Design and launch campaigns.
Essential Experience:
- 2 years minimum PLUS in campaigns set up - Google UAC/Meta set up for APP - managing Google AdWords, Meta Ads, YouTube etc.
- Apple Search Ads campaigns, including analysis and testing.
- Detailed understanding of the platforms for analytics & testing, know how the platforms work and how to execute.
- Up to date platform knowledge to understand goals and targets.
- Budget experience is highly beneficial.
- Experience setting up, managing, and scaling app channels, such as TikTok, WhatsApp, Facebook, Instagram, X (Twitter), mobile ad networks, etc.
- Understanding of mobile measurement tools such as Singular, AppsFlyer, Branch, Adjust, Localytics, Tune, etc.
- Good understanding channels - hands-on campaign management is important.
App Acqusition Manager employer: fishtank
Contact Detail:
fishtank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Acqusition Manager
✨Tip Number 1
Familiarise yourself with the latest trends in app marketing, especially around Google UAC and Meta. This will not only help you understand the current landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the fintech and app marketing sectors. Attend industry events or webinars where you can meet potential colleagues or employers, as personal connections can often lead to job opportunities.
✨Tip Number 3
Showcase your hands-on experience by preparing case studies of successful campaigns you've managed. Be ready to discuss specific metrics and outcomes, as this demonstrates your ability to drive results in app acquisition.
✨Tip Number 4
Stay updated on the latest tools and technologies in mobile measurement and analytics. Being knowledgeable about platforms like AppsFlyer or Adjust can set you apart from other candidates and show your commitment to the role.
We think you need these skills to ace App Acqusition Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in app marketing, particularly with Google UAC and Meta. Use specific metrics to demonstrate your success in previous roles, such as campaign performance improvements or user acquisition rates.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the fintech industry. Mention your hands-on experience with paid search and social campaigns, and how you can contribute to expanding the app's presence in new markets.
Showcase Relevant Skills: Emphasise your skills in campaign management, analytics, and testing. Highlight any experience with mobile measurement tools and your understanding of budget management, as these are crucial for the role.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is essential for a performance-focused role.
How to prepare for a job interview at fishtank
✨Showcase Your Campaign Success
Be prepared to discuss specific campaigns you've managed, particularly those involving Google UAC and Meta. Highlight the strategies you used, the results achieved, and any challenges you overcame. This will demonstrate your hands-on experience and ability to drive performance.
✨Understand the FinTech Landscape
Familiarise yourself with the fintech industry and the specific app you'll be marketing. Research the company's competitors and current market trends. Showing that you understand the unique challenges and opportunities in this sector can set you apart from other candidates.
✨Prepare for Technical Questions
Expect questions about analytics tools and campaign management platforms like Google AdWords, Meta Ads, and mobile measurement tools. Brush up on your knowledge of these platforms and be ready to explain how you've used them to optimise campaigns in the past.
✨Demonstrate Your Creative Thinking
Since the role involves testing new channels and ad formats, come prepared with ideas for innovative campaigns. Think about how you would approach localisation for new global markets and be ready to share your creative strategies during the interview.
