At a Glance
- Tasks: Drive trade marketing for top retailers and enhance D2C channels with impactful promotions.
- Company: Join a dynamic team at Fisher & Paykel, a leader in innovative home appliances.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with opportunities for travel and global teamwork.
- Why this job: Make a real impact on brand presence and customer engagement in a fast-paced environment.
- Qualifications: 2+ years in marketing, strong analytical skills, and a passion for eCommerce.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Responsible for trade marketing activities across key retail partners (AO, John Lewis, Harvey Norman) and direct-to-consumer (D2C) channels, ensuring cohesive brand presence, commercially impactful promotions, and optimised customer engagement. The role bridges B2B retailer relationships and D2C digital executions, acting as the link between local market objectives and global marketing strategies.
The Role
LOCATION: Hybrid – London & Northampton
Reports To: UK Head of Marketing
Responsibilities
- Develop and execute joint marketing and promotional programs with each retail partner to maximise category growth, share, and profitability.
- Manage launch plans for new products, including retailer-specific merchandising, promotional content, and campaign support.
- Analyse retail partner performance metrics (sell-in, sell-out, digital traffic, promotional ROI) and present actionable recommendations.
- Ensure brand consistency across partner eCommerce platforms, product pages, and advertising placements.
- Collaborate closely with retailer marketing teams, sales, and internal stakeholders to secure optimal visibility and promotional activity.
D2C Channel Management
- Manage and grow the company’s market presence through customer review programs, including partnerships with third-party review platforms (Which? Trustpilot), ensuring measurable improvement (+X new reviews per month/quarter).
- Liaise with review management provider Bazaarvoice (global-led relationship), ensuring localisation and market-specific enhancements.
- In collaboration with global teams, create and implement customer review acquisition programmes, linking review generation to generative search visibility and SEO optimisation.
- Support First Party Data Acquisition Campaigns to expand the customer email database; brief and coordinate with Global Marketing Automation teams on EDMs and lifecycle campaigns.
Core Competencies & Skills
- Strong analytical capability to assess performance data and translate into actionable strategies.
- Relationship management skills for both retail partner stakeholders and global marketing functions.
- Deep understanding of eCommerce trading and digital marketing levers (reviews, SEO, data capture, automation).
- Ability to balance global guidelines with local market needs to deliver commercial results.
- Commercial acumen with focus on ROI and customer lifetime value.
KPIs / Measures of Success
- Retail partner sales growth and share gains across AO, John Lewis, Harvey Norman, CIH.
- Increase in verified customer reviews and review ratings across all platforms.
- Execution accuracy and timeliness of the eCommerce Trading Calendar, including local and global activity set for D2C.
Qualifications & Experience
- 2 years+ marketing experience, preferably B2B or trade.
- Excellent communication, presentation and writing skills.
- Ideal, but not essential – brand marketing experience.
- Competent in Microsoft Office 365 tools – specifically Outlook, Teams, Word, Excel and PowerPoint.
- Experience working with digital platforms – specifically Power BI, Google Analytics.
- Some UK travel required to visit retailers, e.g. AO, John Lewis, Harvey Norman and Ireland.
- Limited out of hours calls/meetings with global teams are required.
Trade Marketing Manager (eCommerce & ERT) employer: Fisher & Paykel Appliances
Fisher & Paykel is an exceptional employer, offering a dynamic hybrid work environment in London and Northampton that fosters collaboration and innovation. With a strong focus on employee growth, the company provides ample opportunities for professional development and encourages a culture of inclusivity and respect. Employees benefit from engaging in impactful trade marketing initiatives while enjoying a supportive atmosphere that values creativity and results.
Contact Details:
Fisher & Paykel Appliances Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager (eCommerce & ERT)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fisher & Paykel Appliances and show them what you can bring to the table.
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We think you need these skills to ace Trade Marketing Manager (eCommerce & ERT)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fisher & Paykel Appliances. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Fisher & Paykel Appliances:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fisher & Paykel Appliances’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fisher & Paykel Appliances
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fisher & Paykel Appliances will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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✨Be Ready for Scenario-Based Questions
At Fisher & Paykel Appliances, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
