Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive trade marketing for top retailers and enhance direct-to-consumer channels.
- Company: Join a dynamic team at Fisher & Paykel, a leader in innovative home appliances.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on brand presence and customer engagement in a fast-paced environment.
- Qualifications: 2+ years in marketing, strong analytical skills, and a passion for eCommerce.
- Other info: Collaborate with global teams and enjoy a vibrant workplace culture.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Responsible for trade marketing activities across key retail partners (AO, John Lewis, Harvey Norman) and direct-to-consumer (D2C) channels, ensuring cohesive brand presence, commercially impactful promotions, and optimised customer engagement. The role bridges B2B retailer relationships and D2C digital executions, acting as the link between local market objectives and global marketing strategies.
The Role
LOCATION: Hybrid – London & Northampton
Reports To: UK Head of Marketing
Responsibilities
- Develop and execute joint marketing and promotional programs with each retail partner to maximise category growth, share, and profitability.
- Manage launch plans for new products, including retailer-specific merchandising, promotional content, and campaign support.
- Analyse retail partner performance metrics (sell-in, sell-out, digital traffic, promotional ROI) and present actionable recommendations.
- Ensure brand consistency across partner eCommerce platforms, product pages, and advertising placements.
- Collaborate closely with retailer marketing teams, sales, and internal stakeholders to secure optimal visibility and promotional activity.
D2C Channel Management
- Manage and grow the company’s market presence through customer review programs, including partnerships with third-party review platforms (Which? Trustpilot), ensuring measurable improvement (+X new reviews per month/quarter).
- Liaise with review management provider Bazaarvoice (global-led relationship), ensuring localisation and market-specific enhancements.
- In collaboration with global teams, create and implement customer review acquisition programmes, linking review generation to generative search visibility and SEO optimisation.
- Support First Party Data Acquisition Campaigns to expand the customer email database; brief and coordinate with Global Marketing Automation teams on EDMs and lifecycle campaigns.
Core Competencies & Skills
- Strong analytical capability to assess performance data and translate into actionable strategies.
- Relationship management skills for both retail partner stakeholders and global marketing functions.
- Deep understanding of eCommerce trading and digital marketing levers (reviews, SEO, data capture, automation).
- Ability to balance global guidelines with local market needs to deliver commercial results.
- Commercial acumen with focus on ROI and customer lifetime value.
KPIs / Measures of Success
- Retail partner sales growth and share gains across AO, John Lewis, Harvey Norman, CIH.
- Increase in verified customer reviews and review ratings across all platforms.
- Execution accuracy and timeliness of the eCommerce Trading Calendar, including local and global activity set for D2C.
Qualifications & Experience
- 2 years+ marketing experience, preferably B2B or trade.
- Excellent communication, presentation and writing skills.
- Ideal, but not essential – brand marketing experience.
- Competent in Microsoft Office 365 tools – specifically Outlook, Teams, Word, Excel and PowerPoint.
- Experience working with digital platforms – specifically Power BI, Google Analytics.
- Some UK travel required to visit retailers, e.g. AO, John Lewis, Harvey Norman and Ireland.
- Limited out of hours calls/meetings with global teams are required.
Trade Marketing Manager (eCommerce & ERT) in Northampton employer: Fisher & Paykel Appliances
Contact Detail:
Fisher & Paykel Appliances Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager (eCommerce & ERT) in Northampton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the companies you're eyeing. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Show us you know your stuff about trade marketing and eCommerce trends. It’ll impress the hiring managers!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Trade Marketing Manager. We want to hear how you can drive growth and engagement in a fun and engaging way.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Trade Marketing Manager (eCommerce & ERT) in Northampton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Trade Marketing Manager role. Highlight your experience in B2B marketing and eCommerce, and don’t forget to showcase any relevant achievements that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific retail partners you’ve worked with and how your skills can help enhance brand presence and customer engagement.
Show Off Your Analytical Skills: Since the role requires strong analytical capabilities, be sure to include examples of how you've used data to drive marketing decisions in the past. This could be anything from analysing performance metrics to optimising promotional strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Fisher & Paykel Appliances
✨Know Your Retail Partners
Before the interview, do your homework on key retail partners like AO, John Lewis, and Harvey Norman. Understand their marketing strategies and how they align with the company's goals. This will show that you're proactive and genuinely interested in the role.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've analysed performance metrics and turned them into actionable strategies. This is crucial for a role that requires strong analytical capabilities.
✨Demonstrate Relationship Management
Think of specific instances where you've successfully managed relationships with stakeholders, whether in B2B or D2C contexts. Highlight your communication skills and how you’ve collaborated with teams to achieve common goals. This will resonate well with the interviewers.
✨Understand eCommerce Dynamics
Brush up on your knowledge of eCommerce trading and digital marketing levers. Be ready to discuss trends in customer reviews, SEO, and data capture. Showing that you’re up-to-date with industry practices will set you apart from other candidates.
