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For Companies At a Glance
- Tasks: Drive trade marketing for top retailers and enhance direct-to-consumer engagement.
- Company: Join a leading brand in the eCommerce space with a focus on innovation.
- Benefits: Flexible hybrid work, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of marketing strategies that shape customer experiences.
- Qualifications: 2+ years in marketing, strong analytical skills, and digital platform experience.
- Other info: Collaborative environment with potential for travel and global team interaction.
The predicted salary is between 36000 - 60000 £ per year.
The Role
LOCATION: Hybrid – London & Northampton
REPORTS TO: UK Head of Marketing
Scope: Responsible for trade marketing activities across key retail partners (AO, John Lewis, Harvey Norman) and direct-to-consumer (D2C) channels, ensuring cohesive brand presence, commercially impactful promotions, and optimised customer engagement. The role bridges B2B retailer relationships and D2C digital executions, acting as the link between local market objectives and global marketing strategies.
Key Responsibilities
- B2B / Retail Partner Trade Marketing (AO, John Lewis, Harvey Norman, CIH)
- Develop and execute joint marketing and promotional programs with each retail partner to maximise category growth, share, and profitability.
- Manage launch plans for new products, including retailer-specific merchandising, promotional content, and campaign support.
- Analyse retail partner performance metrics (sell-in, sell-out, digital traffic, promotional ROI) and present actionable recommendations.
- Ensure brand consistency across partner eCommerce platforms, product pages, and advertising placements.
- Collaborate closely with retailer marketing teams, sales, and internal stakeholders to secure optimal visibility and promotional activity.
- Liaise with review management provider Bazaarvoice (global-led relationship), ensuring localisation and market-specific enhancements.
- In collaboration with global teams, create and implement customer review acquisition programmes, linking review generation to generative search visibility and SEO optimisation.
- Support First Party Data Acquisition Campaigns to expand the customer email database; brief and coordinate with Global Marketing Automation teams on EDMs and lifecycle campaigns.
Core Competencies & Skills
- Strong analytical capability to assess performance data and translate into actionable strategies.
- Relationship management skills for both retail partner stakeholders and global marketing functions.
- Deep understanding of eCommerce trading and digital marketing levers (reviews, SEO, data capture, automation).
- Ability to balance global guidelines with local market needs to deliver commercial results.
- Commercial acumen with focus on ROI and customer lifetime value.
KPIs / Measures of Success
- Retail partner sales growth and share gains across AO, John Lewis, Harvey Norman, CIH.
- Increase in verified customer reviews and review ratings across all platforms.
- Execution accuracy and timeliness of the eCommerce Trading Calendar, including local and global activity set for D2C.
QUALIFICATIONS & EXPERIENCE
Required experience / skills
- 2 years+ marketing experience, preferably B2B or trade.
- Excellent communication, presentation and writing skills.
- Ideal, but not essential – brand marketing experience.
- Competent in Microsoft Office 365 tools – specifically Outlook, Teams, Word, Excel and PowerPoint.
- Experience working with digital platforms – specifically Power BI, Google Analytics.
Some UK travel required to visit retailers, e.g. AO, John Lewis, Harvey Norman and Ireland. Limited out of hours calls/meetings with global teams are required.
Trade Marketing Manager (eCommerce & ERT) employer: Fisher & Paykel Appliances Ltd
Contact Detail:
Fisher & Paykel Appliances Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager (eCommerce & ERT)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the companies you're eyeing. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its trade marketing strategies. Show them you know their brand inside out and have ideas on how to boost their eCommerce presence.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially in B2B and D2C contexts. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Trade Marketing Manager (eCommerce & ERT)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Trade Marketing Manager role. Highlight your experience in B2B marketing and eCommerce, and don’t forget to showcase any relevant achievements that align with the key responsibilities mentioned in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific examples of how you've successfully managed trade marketing activities or collaborated with retail partners in the past.
Show Off Your Analytical Skills: Since the role requires strong analytical capabilities, be sure to include examples of how you've used data to drive marketing decisions. Whether it's improving ROI or increasing customer engagement, we want to see your numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Fisher & Paykel Appliances Ltd
✨Know Your Retail Partners
Before the interview, do your homework on key retail partners like AO, John Lewis, and Harvey Norman. Understand their marketing strategies and how they align with the role. This will show that you’re proactive and genuinely interested in the position.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've analysed performance metrics and turned them into actionable strategies. This is crucial for a role that focuses on optimising customer engagement and ROI.
✨Demonstrate Relationship Management
Think of specific instances where you've successfully managed relationships with stakeholders or partners. Highlight your communication skills and how you’ve collaborated with teams to achieve common goals. This will resonate well with the B2B aspect of the role.
✨Familiarise Yourself with Digital Marketing Tools
Brush up on your knowledge of digital platforms like Power BI and Google Analytics. Be ready to discuss how you’ve used these tools in previous roles to enhance eCommerce trading and marketing efforts. Showing familiarity with these tools will give you an edge.
