At a Glance
- Tasks: Monitor and protect the Fisher Investments brand across media and implement strategic social media campaigns.
- Company: Join a global leader in client-focused investment services with a collaborative culture.
- Benefits: Enjoy 28 days leave, health benefits, gym subsidy, and a strong retirement plan.
- Other info: Opportunity for hybrid work and ongoing training in a supportive workplace.
- Why this job: Make a real impact on brand reputation while developing your skills in a dynamic environment.
- Qualifications: Bachelor's degree and experience with social media management and analysis tools.
The predicted salary is between 29700 - 36300 £ per year.
The Brand Intelligence Analyst works in the office as part of the larger Global Corporate Communications Group. Help oversee the monitoring and protection of the Fisher Investments brand in traditional (print, online, broadcast) and social media. Strategically planning and implementing social media campaigns to achieve specific reputational goals. They analyse, report and enhance findings to management to help build awareness and make informed business recommendations.
The Day-to-Day:
- Conduct social listening, identifying client and prospective service opportunities and addressing as appropriate.
- Analyse reputational situations, gathering research across multiple data sources to make a business recommendation.
- Identify and proactively inform management of potential brand threats, providing comprehensive risk assessment and recommendation.
- Distil brand media coverage into important highlights and observations for management.
- Maintain knowledge of evolving and new online platforms, including the latest security enhancements.
- Research and implement new processes.
- Identify gaps in our existing processes and technologies, recommending and implementing change to improve.
- Develop and implement social media campaigns to achieve specific reputational goals, including content creation and community interaction.
Your Qualifications:
- Bachelor's degree or equivalent combination of education and experience required.
- Highly developed qualitative and quantitative skills required.
- Analyse various situations, develop creative solutions and adapt to changes in a fast paced, team environment.
- Experience managing ad campaigns preferred.
- Prior experience using social media management tools (Sprout, Hootsuite).
- Prior experience using social listening tools (Brandwatch, Talkwalker).
Why Fisher Investments Europe:
The global Fisher organisation distinguishes itself by putting clients first, providing unmatched service, and taking a personalised approach to investing. You can feel confident knowing that we align with our clients’ best interests by using a simple and transparent fee structure and recognised European custodians.
It’s the people that make the Fisher purpose possible, and to help our employees meet their long-term goals, we offer an array of benefits, including:
- 100% paid premiums for our top-tier supplemental medical, dental and annual health screening plans for employees and their qualified dependents.
- 28 days annual leave, with the ability to purchase up to 3 additional days per year, plus up to 8 paid holidays.
- Enhanced maternity pay package with 16 weeks’ top up to full base pay for eligible employees.
- $10,000 fertility, hormonal health and family-forming benefit.
- A retirement pension plan, featuring a 9% company contribution of base pay with an additional company match of up to 5% of base pay on personal contributions.
- Gym subsidy of up to £50 per month.
- Employee Assistance Program and other emotional wellbeing services.
- A collaborative working environment that practises ongoing training, educational support and employee appreciation events.
This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.
FISHER INVESTMENTS EUROPE IS AN EQUAL OPPORTUNITY EMPLOYER.
Brand Intelligence Analyst employer: Fisher Investments
Fisher Investments is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and collaboration thrive. With a strong focus on employee growth, we provide comprehensive training and development opportunities, ensuring that our team members can advance their careers while enjoying a supportive culture that values communication and teamwork. Our office-based role also allows for potential hybrid work options, making it easier to balance professional and personal commitments.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Intelligence Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fisher Investments and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fisher Investments are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fisher Investments on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fisher Investments. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Intelligence Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fisher Investments. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fisher Investments:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fisher Investments’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fisher Investments
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fisher Investments will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fisher Investments, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
