Marketing Web Analytics and Testing Analyst
Marketing Web Analytics and Testing Analyst

Marketing Web Analytics and Testing Analyst

Pinner Full-Time 28800 - 43200 £ / year (est.) Home office possible
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At a Glance

  • Tasks: Analyze web data, create dashboards, and report on marketing performance.
  • Company: Join a team that values collaboration and employee growth at Fisher.
  • Benefits: Enjoy 28 days of leave, health benefits, gym subsidies, and more!
  • Why this job: Develop your skills in analytics while making a real impact on marketing strategies.
  • Qualifications: 2 years of experience in data analysis and proficiency in SQL and Google Analytics required.
  • Other info: This is an in-office role with potential for hybrid work options.

The predicted salary is between 28800 - 43200 £ per year.

Web Analytics & Testing Analysts provide analysis, reporting, and data to all levels of marketing, from media buyers to executives. While reporting to the Web Analytics and Testing Team Leader, you’ll develop skills in Google Analytics, Excel (can perform complex functions), Tableau, SQL, and more. You will also learn how to critically assess problems and opportunities to improve bottom-line results. If this sounds interesting, we look forward to hearing from you!

The Day-to-Day:

  • Build dashboards which connect web data with CRM data to better understand user behaviour, trends, and marketing performance across countries, providing daily reports to marketing

  • Refine the existing web-reporting suite

  • Create custom performance tracking for new and different marketing experiences such as interactive calculators and quizzes

  • Provide data-backed analysis to marketing leadership based

  • Collaborate with other analysts, marketing managers, and engineers on both projects and ongoing data infrastructure enhancement projects

  • Identify and research anomalies to uncover potential issues on web pages or internal data processing flow

  • Lead trainings inside and outside the department on web analytics

  • Measure and analyse test results for the A/B testing programme

  • 2 years of experience in data analysis, web analysis or related roles

  • Proficiency in SQL, Excel, Google Analytics or relational databases

  • Demonstrated leadership and capacity for learning new skills and willingness to share knowledge and teach others

  • You are engaging and can work with multiple types of audiences (technical versus non-technical)

It’s the people that make the Fisher purpose possible, and to help our employees meet their long-term goals, we offer an array of benefits, including:

  • 100% paid premiums for our top-tier supplemental medical, dental and annual health screening plans for employees and their qualified dependents

  • 28 days annual leave, with the ability to purchase up to 3 additional days per year, plus up to 8 paid holidays

  • Enhanced maternity pay package with 16 weeks’ top up to full base pay for eligible employees

  • $10,000* fertility, hormonal health and family-forming benefit

  • A retirement pension plan, featuring a 9% company contribution of base pay with an additional company match of up to 5% of base pay on personal contributions

  • Gym subsidy of up to £50 per month

  • Employee Assistance Program and other emotional wellbeing services

  • A collaborative working environment that practises ongoing training, educational support and employee appreciation events

  • This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

Marketing Web Analytics and Testing Analyst employer: Fisher Asset Management, LLC

At Fisher, we pride ourselves on being an exceptional employer, offering a collaborative work environment where your contributions are valued and recognized. With comprehensive benefits including 100% paid health premiums, generous leave policies, and a strong focus on employee growth through ongoing training and support, we empower our team members to thrive both personally and professionally. Join us in our office to engage with a diverse group of talented individuals and take advantage of unique opportunities to develop your skills in web analytics and testing.
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Contact Detail:

Fisher Asset Management, LLC Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Web Analytics and Testing Analyst

✨Tip Number 1

Familiarize yourself with Google Analytics and SQL before applying. Since these tools are crucial for the role, having a solid understanding will not only boost your confidence but also show us that you're proactive and ready to hit the ground running.

✨Tip Number 2

Consider building a small project or dashboard that showcases your skills in data analysis. This could be a great conversation starter during interviews and demonstrates your ability to apply your knowledge practically.

✨Tip Number 3

Network with current or former employees in similar roles. They can provide insights into the company culture and expectations, which can help you tailor your approach when you apply.

✨Tip Number 4

Stay updated on the latest trends in web analytics and A/B testing. Showing that you are knowledgeable about current best practices will impress us and demonstrate your commitment to continuous learning.

We think you need these skills to ace Marketing Web Analytics and Testing Analyst

Google Analytics
Excel (advanced functions)
Tableau
SQL
Data Analysis
Web Analytics
Dashboard Creation
Performance Tracking
A/B Testing
Problem-Solving Skills
Collaboration Skills
Communication Skills
Leadership Skills
Attention to Detail
Critical Thinking

Some tips for your application 🫡

Understand the Role: Make sure to thoroughly read the job description for the Marketing Web Analytics and Testing Analyst position. Understand the key responsibilities and required skills, such as proficiency in SQL, Excel, and Google Analytics.

Highlight Relevant Experience: In your application, emphasize your 2 years of experience in data analysis or web analysis. Provide specific examples of how you've used tools like Google Analytics or SQL in previous roles to demonstrate your expertise.

Showcase Your Skills: Mention any relevant projects where you built dashboards or performed A/B testing. Highlight your ability to analyze data and provide actionable insights, as this is crucial for the role.

Tailor Your Application: Customize your CV and cover letter to reflect the language and requirements mentioned in the job description. Use keywords related to web analytics, data analysis, and collaboration to make your application stand out.

How to prepare for a job interview at Fisher Asset Management, LLC

✨Showcase Your Analytical Skills

Be prepared to discuss your experience with data analysis tools like Google Analytics, SQL, and Excel. Highlight specific projects where you used these tools to derive insights or improve marketing performance.

✨Demonstrate Problem-Solving Abilities

Expect questions that assess your critical thinking skills. Prepare examples of how you've identified anomalies in data and the steps you took to resolve them, showcasing your analytical mindset.

✨Prepare for Collaboration Questions

Since the role involves working with various teams, be ready to discuss your experience collaborating with technical and non-technical audiences. Share examples of successful teamwork and how you communicated complex data insights effectively.

✨Highlight Your Leadership Experience

If you have experience leading training sessions or mentoring others, make sure to mention it. This role values leadership and knowledge sharing, so provide examples of how you've helped others grow in their understanding of web analytics.

Marketing Web Analytics and Testing Analyst
Fisher Asset Management, LLC
F
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