At a Glance
- Tasks: Lead the launch of a new EV brand and build a high-performance sales team.
- Company: Join Fish Brothers, a trusted name in automotive retail for over 75 years.
- Benefits: Competitive salary, uncapped earnings, generous holiday, and various employee perks.
- Other info: Diverse and inclusive workplace committed to empowering all employees.
- Why this job: Be part of an exciting journey to establish a new automotive brand in the UK.
- Qualifications: Proven experience in automotive sales management and team leadership.
The predicted salary is between 40000 - 50000 £ per year.
At Fish Brothers, we’ve been helping the people of Swindon with their motoring needs for more than 75 years. As a multi‑franchise dealer group, we’re proud of our strong reputation, but it’s our people who make the real difference. We believe in creating a supportive and rewarding workplace where talent can thrive, and where going the extra mile for our customers comes naturally.
Fish Brothers is proud to announce the launch of the first UK dealership for Lepas, an exciting new electrified automotive brand focused on precision, power and elegance. Based at our newly refurbished Ashworth Road dealership in Swindon, this is a rare opportunity to play a leading role in launching and establishing a completely new automotive brand in the UK market.
We are looking for an ambitious, driven and commercially minded Sales Manager to help shape the next chapter of our growth. This is far more than a traditional dealership management role. We are looking for someone who is excited by the opportunity to build a team, establish a brand locally, create a high‑performance culture and deliver an exceptional customer experience from day one.
The successful candidate will lead a small sales team initially, with genuine opportunity to grow the operation as the LEPAS brand develops across the UK.
About the Role
As Sales Manager, you will take ownership of the sales operation and play a key role in establishing LEPAS within the Swindon market. You will lead from the front, driving performance while creating an environment where colleagues can thrive, develop, and succeed. You will be responsible for developing a motivated, customer‑focused team capable of delivering excellent results alongside a premium customer journey. You will work closely with senior leadership to help shape the direction of the business during an exciting launch period and beyond.
This role requires a balance of strong commercial awareness, operational discipline and inspirational leadership. You will be expected to maintain high standards across customer experience, FCA compliance, sales process and team performance while helping to create a positive and collaborative culture.
About You
We are looking for an experienced automotive sales leader with a strong track record of delivering results within a dealership environment. Previous experience as a Sales Manager is essential and experience of launching a new dealership, franchise or brand would be highly advantageous. You will be commercially driven, highly motivated and capable of inspiring high performance within your team. Just as importantly, you will understand the importance of customer experience, colleague engagement and building long‑term success.
The ideal candidate will be:
- A strong people leader and coach
- Entrepreneurial and commercially aware
- Passionate about customer experience
- Organised and process‑driven
- Comfortable working within a fast‑paced and evolving environment
- Excited by the opportunity to help shape a brand from the ground up
What We Offer
£40,000+ basic salary with uncapped OTE plus company car. 23–27 days holiday plus bank holidays and birthday leave, pension contribution matching, life assurance, Health Cash Plan, enhanced maternity and paternity pay, referral bonus scheme, salary sacrifice nursery and Cycle to Work schemes, manufacturer and in‑house training.
Working Hours
Full‑time permanent role working a 5‑day week, Monday to Saturday with a day off during the week. The dealership is closed on Sundays.
Join Us
This is a unique opportunity to join Fish Brothers at the start of an exciting new journey and help establish Lepas in the UK market. If you are ready for a new challenge and want to be part of something from day one, we would love to hear from you.
Diversity, Equity & Inclusion
At Fish Brothers, we are committed to building a diverse and inclusive workplace that reflects the customers we serve and the community we’re part of. We believe that everyone, regardless of background, identity, or experience, should feel valued, respected, and empowered to thrive. We welcome applications from all qualified candidates, and we encourage people from underrepresented backgrounds to apply — including, but not limited to, women, people from Black, Asian and minority ethnic communities, LGBTQ+ individuals, people with disabilities, and veterans. If you require any reasonable adjustments during the recruitment process, please let us know — we’ll do our best to accommodate your needs.
Sales Manager: Lead a New EV Brand Launch in Swindon employer: Fish Brothers
At Fish Brothers, we pride ourselves on fostering a supportive and rewarding work environment where our employees can thrive. As we embark on the exciting journey of launching the Lepas brand in Swindon, we offer competitive salaries, generous holiday allowances, and comprehensive benefits, all while promoting a culture of collaboration and growth. Join us to be part of a dynamic team that values your contributions and is committed to delivering exceptional customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager: Lead a New EV Brand Launch in Swindon
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry, especially those who are already part of Fish Brothers or similar dealerships. Attend local events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its new brand, Lepas. Understand their values, mission, and what makes them tick. This will not only help you answer questions but also show your genuine interest in being part of their exciting journey.
✨Tip Number 3
Showcase your leadership skills! Think of examples from your past experiences where you’ve inspired a team or driven sales. Be ready to discuss how you can create a high-performance culture at Fish Brothers and make a real impact from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining Fish Brothers and being part of the launch of Lepas in the UK market.
We think you need these skills to ace Sales Manager: Lead a New EV Brand Launch in Swindon
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the automotive industry and the new Lepas brand shine through. We want to see that you're genuinely excited about this opportunity and ready to make a difference!
Tailor Your CV:Make sure your CV highlights relevant experience, especially in sales management and launching new brands. We’re looking for someone who can lead a team and drive performance, so showcase those skills clearly!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Share specific examples of your achievements and how they relate to what we’re looking for. Make it personal and engaging!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Let’s get started on this exciting journey together!
How to prepare for a job interview at Fish Brothers
✨Know Your Brand Inside Out
Before the interview, make sure you research Lepas thoroughly. Understand their values, mission, and what sets them apart in the EV market. This will not only show your enthusiasm but also help you articulate how you can contribute to establishing the brand in Swindon.
✨Showcase Your Leadership Skills
As a Sales Manager, you'll need to inspire and lead a team. Prepare examples from your past experiences where you've successfully built a team or improved performance. Highlight your coaching style and how you foster a positive culture, as this aligns with Fish Brothers' values.
✨Demonstrate Commercial Awareness
Be ready to discuss your understanding of the automotive market, especially in relation to EVs. Bring insights on current trends, customer preferences, and how you would position Lepas against competitors. This will demonstrate your strategic thinking and readiness for the role.
✨Prepare Questions That Matter
Interviews are a two-way street. Prepare thoughtful questions about the company's vision for Lepas, the expected challenges during the launch, and how success will be measured. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
