At a Glance
- Tasks: Drive product marketing strategies for innovative lending solutions in a fast-paced environment.
- Company: Join FIS, a leading fintech company with a collaborative and fun culture.
- Benefits: Enjoy competitive salary, professional growth opportunities, and a diverse work environment.
- Other info: Be part of a dynamic team that values creativity and innovation.
- Why this job: Make an impact in financial services while working with cutting-edge technology and talented teams.
- Qualifications: 5-10 years in product marketing, preferably in fintech or financial services.
The predicted salary is between 59400 - 72600 £ per year.
Are you curious, motivated, and forward-thinking? At FIS you’ll have the opportunity to work on some of the most challenging and relevant issues in financial services and technology. Our talented people empower us, and we believe in being part of a team that is open, collaborative, entrepreneurial, passionate and above all fun.
About The Role
FIS is looking for an experienced and commercially minded Product Marketing Manager to join our product marketing team supporting our Lending Portfolio. Working with the Senior Product Marketer for Lending, this role will help define, package and take to market FIS lending solutions across commercial lending, asset finance, supply chain finance and private credit-related capabilities, helping clients modernize lending operations, improve risk control, increase efficiency and drive growth. Our environment is fast-paced, global and highly collaborative. We are strengthening our lending proposition with integrated, cloud-enabled and AI-ready solutions that support the full lending lifecycle — from origination and credit assessment through syndication, servicing, portfolio visibility and reporting.
As part of the Product Marketing team, the Product Marketing Manager will be responsible for translating product strategy, market insight and buyer needs into clear positioning, compelling messaging and effective go-to-market programs. The successful candidate will build deep knowledge of FIS lending solutions, target markets, buyer personas, competitive dynamics and client challenges. They will partner closely with Product Management, Sales, Demand Generation, Analyst Relations, GTM Readiness and regional marketing teams to create differentiated product narratives, support sales execution and help drive measurable pipeline and revenue impact. In this role, you will act as the voice of the market and the customer for the Lending Portfolio, bringing together insight, strategy and storytelling to help FIS show up with clarity, consistency and confidence across internal and external audiences.
What You Will Be Doing
- Own, with the Senior Product Marketer for Lending, product positioning, messaging and value propositions for the Lending Portfolio, ensuring they reflect client needs, market trends, product strategy and FIS differentiation.
- Partner with product management and portfolio leaders to translate roadmap priorities, solution capabilities and launch plans into clear go-to-market strategies and product briefs.
- Develop and maintain core sales and marketing assets, including messaging frameworks, battlecards solution overviews, case studies, web copy, event narratives, campaign inputs, FAQs and sales enablement content.
- Conduct primary and secondary market research to understand buyer needs, lending market trends, competitive dynamics and emerging opportunities across commercial lending, asset finance, supply chain finance and private credit.
- Create compelling content and storytelling for internal and external audiences, including thought leadership, webinars, videos, blogs, client presentations, executive updates and event sessions.
- Collaborate with GTM Readiness, Revenue Marketing, Sales Enablement, Public Relations, Analyst Relations and Communications to support integrated campaigns, launches, sales plays, events and analyst engagement.
- Support seller readiness by creating practical, client-facing enablement that helps sales teams articulate the Lending Portfolio’s value, differentiation and relevance to priority personas and accounts.
- Use data, feedback and performance insights to continually improve messaging, campaign inputs, sales tools and go-to-market effectiveness.
What You Bring
- Bachelor’s degree in marketing, communications, business, finance or a related field preferred.
- 5–10 years of product marketing, portfolio marketing, solution marketing or strategic marketing experience, ideally in financial technology, banking, capital markets or enterprise software.
- Experience in lending, commercial banking, asset finance, supply chain finance, private credit, capital markets or financial services technology is highly desirable.
- Strong ability to translate complex product capabilities and market concepts into clear, differentiated and client-relevant messaging.
- Excellent written and verbal communication skills, with the ability to create polished executive, seller and client-facing content.
- Commercial mindset with a strong understanding of how product marketing supports pipeline creation, sales acceleration and revenue growth.
- Proven ability to build trusted relationships and influence cross-functional stakeholders across product, sales, marketing and leadership teams.
- Strong project management skills, attention to detail and ability to manage multiple priorities in a fast-moving environment.
- Analytical, curious and customer-focused, with a passion for understanding market dynamics, buyer needs and competitive positioning.
- Experience using AI tools and data-driven insights to support content development, research, messaging and productivity.
What We Offer You
At FIS, we hire the best. In return, you receive exceptional benefits including opportunities to innovate in fintech, tools for personal and professional growth, an inclusive and diverse work environment, resources to invest in your community, and a competitive salary and benefits.
Go-to-Market Strategy Analyst Senior employer: FIS
FIS is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from comprehensive training and development opportunities, ensuring personal and professional growth while working alongside a talented team in the fast-paced financial technology sector. With a commitment to excellence and a supportive environment, FIS empowers its employees to thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Go-to-Market Strategy Analyst Senior
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FIS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FIS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FIS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FIS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Go-to-Market Strategy Analyst Senior
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FIS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FIS:Show us that you’ve done your homework! In your application, briefly mention what you admire about FIS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FIS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FIS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FIS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
