Go-To-Market (GTM) Lead

GENERAL DUTIES & RESPONSIBILITIES

• Pre-qualifies sales leads received through various channels (telephone, website, tradeshows, company events, etc.) in conjunction with lead generation best practices including, but not limited to pre-qualification rating system, pre-call prep and call guide development.
• Generates sales leads through outbound calling in conjunction with lead generation programs.
• Maintains sales lead documentation.
• Nurtures long-term opportunities to continue FIS communication in early stages prior to the sales cycle.
• Supports all strategic and targeted sales and marketing campaigns through comprehensive data collection.
• Tracks and evaluates campaign effectiveness and reports findings to manager.
• Supports enterprise lead generation activities, in addition to tracking and reporting on all lead generation marketing programs to drive revenue opportunities into the sales pipeline.
• Demonstrates product knowledge and executes lead generation activities for one or more business lines/units.
• Ensures timely lead follow-up by assigned sales executive and conversion of pre-qualified leads to further stages within the sales process.
• Prepares lead generation reports and presents results to end constituents guiding them via interactive interpretation on the results, cause and potential next‑step actions.
• Identifies areas of opportunity, prepares business presentations and executes with assigned business lines/units.
• Gathers and updates competitive data and contact information to support future sales and marketing activities.
• Other related duties assigned as needed.

EDUCATION REQUIREMENTS

• Bachelor’s degree in business or marketing or the equivalent combination of education, training, or work experience.

GENERAL KNOWLEDGE, SKILLS & ABILITIES

• Communicates ideas both verbally and in written form in a clear, concise and professional manner.
• Requires working knowledge of FIS products/services as well as general banking operations and procedures.
• General business skills, industry knowledge, financial management and planning skills.
• Ability to analyze and solve problems using learned techniques and tools.
• Strong analytical, statistical, and problem solving skills.
• Ability to understand and apply learned concepts.
• Ability to utilize judgment in decision making process and decisions related to job tasks.
• Strong organizational skills and ability to handle multiple tasks and meet deadlines.
• Flexibility, versatility, dependability.
• Requires the ability to establish and maintain effective working relationships with all levels of management (internally/externally), employees, clients and public.

FIS JOB LEVEL DESCRIPTION

• Career level role. Moderate/high skills with high level of proficiency.
• Works independently with only administrative supervision and has the ability to overcome major obstacles and recognize early when issues should be escalated or a senior peer needs to be consulted.
• Wide latitude for independent judgment and is expected to provide guidance and cross‑training to others.
• Effectively communicates with all levels of technical and non‑technical personnel.
• Consults with senior peers on moderate to complex processes to learn through experience.
• Typically requires five to seven years of experience in a sales support discipline.

PRIVACY STATEMENT

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