At a Glance
- Tasks: Lead global marketing efforts, shaping brand and messaging for a groundbreaking AI company.
- Company: Join Firstwork, a Y Combinator-backed startup revolutionising workforce operations with AI.
- Benefits: Competitive salary, flexible work environment, and the chance to shape a new marketing team.
- Other info: Dynamic role with opportunities for creativity and leadership in a supportive environment.
- Why this job: Be the first marketing leader and make a real impact in a fast-growing tech space.
- Qualifications: 6+ years in B2B marketing, strong writing skills, and experience with technical enterprise buyers.
The predicted salary is between 59400 - 72600 £ per year.
About Firstwork Labour markets are broken. Millions of people are ready to work and can't start. Screening, right-to-work checks, contracts, onboarding and scheduling still run across disconnected systems, with hundreds of manual decisions in between. Firstwork builds AI agents that run frontline workforce operations end to end. We activate hundreds of thousands of workers a month globally for some of the world's largest employers and staffing firms, working forward-deployed inside the customer's operation. Backed by Y Combinator and Gradient (Google’s AI fund), with offices in New York, with London and Dubai opening later this year.
Why this role Our buyers run large frontline workforces. Most of them have been sold AI once already, by someone whose product fell over the moment it met their compliance requirements. They are polite about it and they are deeply sceptical. Which makes this a credibility problem first and an awareness problem second. Volume does nothing to this audience. Precision does. A report they can't get anywhere else. A customer story from a peer whose opinion they respect. A dinner with eight people who all have the same problem. A founder saying something specific in public rather than something safe. You are the first marketing leader at Firstwork. The remit is global and Europe is the target market. You set the positioning, build the function, and hire against it. Research and Editorial produce the original work. Sales will tell you within a week whether any of it landed.
What you'll do:
- Positioning, messaging, brand and design direction
- Product marketing and launches
- Demand generation, with a pipeline number attached to it
- Executive marketing, meaning curated dinners, roundtables and the industry events worth showing up to
- Website, customer stories and references
- Research and report launches, run with Research and Editorial
- Social, including the CEO's LinkedIn, the company channels and the voice we take in public
- The publishing calendar, and distribution across every channel we have
- Analyst relations
- Hiring the marketing team, starting with a Programs and Events Manager
What we're looking for:
- Six or more years in B2B marketing, including a stretch at an early-stage company where you did the work yourself
- Experience marketing something technical to an enterprise buyer who is not technical
- Strong writing. We will test it, and it isn't a thing we compromise on
- Taste in design, and enough confidence to hold the standard when someone pushes back
- Fluency with current AI marketing tools and workflows. We will ask about your stack, and the bar is that none of it shows in the output
- The ability to run an event senior people actually turn up to
- Comfort with being measured on pipeline
Firstwork is an equal opportunity employer. We evaluate applicants without regard to race, color, religion, sex, national origin, age, disability, or any other protected status.
Founding Marketing Lead employer: Firstwork
Firstwork is an exceptional employer that champions innovation and growth, particularly in the dynamic EMEA region. With a strong focus on employee development, you will have the unique opportunity to work closely with the CEO and Chief of Staff, gaining invaluable insights into strategic decision-making while contributing to meaningful projects that shape the future of workforce operations. Our collaborative work culture, backed by leading investors like Y Combinator and Google’s AI fund, fosters an environment where your contributions are recognised and rewarded, making it an exciting place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Firstwork and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Firstwork are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Firstwork on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Firstwork. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Founding Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Firstwork. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Firstwork:Show us that you’ve done your homework! In your application, briefly mention what you admire about Firstwork’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Firstwork
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Firstwork will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Firstwork, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
