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For Companies At a Glance
- Tasks: Execute dynamic marketing programs and support innovative campaigns across EMEA.
- Company: Join Firstup, a leader in enhancing employee experiences for top global companies.
- Benefits: Enjoy remote work, excellent PTO, health benefits, and a supportive growth-focused environment.
- Why this job: Make a real impact in a fast-paced, collaborative marketing role that values your ideas.
- Qualifications: 2-4 years in B2B marketing with strong organisational and communication skills.
- Other info: Be part of a movement to transform the workplace experience for millions.
The predicted salary is between 36000 - 60000 £ per year.
Who We Are
At Firstup, our mission is to improve the employee experience at every moment that matters, large and small. As the communication pipeline for the world's workforce, we now serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily. Our employees are experts in the employee experience, workforce communications and technology. Joining Firstup means joining a movement to make work better for every worker. As the world’s first intelligent communication platform, Firstup meaningfully engages employees at every moment from hire to retire, and delivers engagement insights to help companies support, promote and retain their talent.
Our Values
Every employee is an owner with responsibility and credit for our progress. Leadership is in our build and we see change as a catalyst for improvement. We win as a team, committed to help our coworkers and customers thrive.
Job Summary
The Marketing Specialist, EMEA is a high-impact role designed for someone who thrives in a dynamic, collaborative environment. You’ll play a key role in executing field marketing and account-based marketing (ABM) programs, while also supporting digital marketing, webinars, campaigns, and other regional marketing initiatives across EMEA. This role is ideal for a marketer who enjoys variety, takes ownership, and wants exposure to multiple areas of B2B SaaS marketing while helping scale marketing efforts in a growing region.
Responsibilities
- Support the planning and execution of EMEA field marketing programs, including events (virtual and in-person), campaigns, and regional initiatives.
- Assist with ABM programs in partnership with sales, including account targeting, campaign execution, and follow-up activities.
- Work closely with sales and SDR teams to ensure alignment on regional priorities and campaigns.
- Support regional digital campaigns across email, paid, and organic channels.
- Assist with campaign setup, execution, and performance tracking.
- Help localize and adapt global campaigns for EMEA markets.
- Manage logistics and execution for EMEA webinars and virtual events, including coordination with speakers, promotion, and follow-up.
- Support webinar content development in collaboration with product marketing and field marketing.
- Act as a key marketing partner for the EMEA region, supporting a wide range of initiatives as needed.
- Coordinate with global marketing teams to ensure EMEA needs are supported and represented.
- Manage timelines, assets, and stakeholders across multiple projects.
- Track and report on campaign and program performance.
- Help identify opportunities to improve engagement, pipeline impact, and regional effectiveness.
Minimum Qualifications
- 2–4 years of experience in B2B marketing (SaaS experience preferred).
- Experience or exposure to field marketing, ABM, digital marketing, or demand generation.
- Strong organizational skills with the ability to manage multiple priorities.
- Comfortable working cross-functionally with sales and marketing teams.
- A proactive, adaptable mindset with a willingness to support a range of marketing initiatives.
- Excellent written and verbal communication skills.
- Experience working across EMEA markets is a plus.
Why Firstup?
Because you care - about people, the work you do, and the connections you make. Work is such a large part of life; it only makes sense to make it awesome. If you want to engage brilliant minds in a high-growth and inclusive environment where ideas are rewarded regardless of who they come from, join us. This is a rapidly changing space so if you thrive on ambiguity, are hungry for a challenge, and have the guts to speak your mind, you could be a perfect fit. We offer an excellent PTO program, great health benefits, a casual and friendly environment, remote work, and a leadership team who truly believes in your growth – both personally and professionally.
Firstup is committed to providing equal employment opportunities to all applicants for employment and to all employees, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, protected disability, veteran status, or any other protected status in accordance with applicable federal, state or local laws.
Marketing Specialist, EMEA - London (Hybrid) employer: Firstup
Contact Detail:
Firstup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist, EMEA - London (Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects. It’s a great way to stand out and demonstrate what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you align with their mission and values – it’ll make a big difference!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining our movement at Firstup.
We think you need these skills to ace Marketing Specialist, EMEA - London (Hybrid)
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and the employee experience shine through. We want to see how your passion aligns with our mission at Firstup!
Tailor Your CV: Make sure to customise your CV to highlight relevant experience in B2B marketing, especially in areas like field marketing and ABM. We love seeing how your skills can contribute to our dynamic team!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot. This helps us understand your fit for the role quickly!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Firstup
✨Know Your Stuff
Before the interview, dive deep into Firstup's mission and values. Understand how they improve employee experiences and what makes their communication platform unique. This knowledge will help you connect your skills to their needs.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in B2B marketing, especially in field marketing and ABM. Be ready to discuss how you've successfully executed campaigns or supported sales teams in the past.
✨Be a Team Player
Firstup values collaboration, so be prepared to discuss how you've worked cross-functionally with sales and marketing teams. Share instances where your teamwork led to successful outcomes, showing that you're ready to contribute to their team dynamic.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the role and the company. Inquire about their current marketing initiatives in EMEA or how they measure campaign success. This demonstrates your proactive mindset and genuine interest in making a difference.
