£42,000 to £52,000 depending on experience
About the Role
Most of what an LLM says about a brand comes from somewhere else. Third-party lists, review sites, editorial coverage, communities, forums. If you are not in those sources, no amount of work on your own website fixes it.This role owns that half of the problem. You will identify which third-party sources AI engines are actually pulling from for a given client, and then go and earn a place in them. That means editorial pitching, list and comparison inclusion, review platform strategy, and genuine participation in the communities that get cited.It is digital PR with a different scoring system. Success is not a link or a mention, it is whether an LLM repeats what that source said about our client. You will have citation data showing whether it worked, which is more than most PR people ever get.We are building this as a distinct discipline rather than a bolt-on to content. You would be the first person to own it here.
Requirements
- Three or more years in digital PR, outreach, comms or link building
- You have personally landed coverage or placements, not just briefed someone else to
- Genuinely good at writing a pitch a busy editor replies to
- Comfortable with data. You will be working from citation and source analysis, not a media list
- B2B experience preferred. Consumer stunt PR is not what this is
- Nice to have: experience with Reddit, review platforms or community-led strategy
Please note: Applications submitted without clearly meeting the stated requirements or relevant experience may not receive a response. We encourage you to review the role requirements carefully before applying.
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