At a Glance
- Tasks: Be the friendly face of our train service, ensuring customers have a seamless travel experience.
- Company: Join First Rail Stirling, a fresh and innovative rail operator transforming train travel.
- Benefits: Enjoy free travel, discounts, 33 days annual leave, and a supportive learning environment.
- Why this job: Make a real difference in customer experiences while working in a dynamic and inclusive team.
- Qualifications: Must be 18+, live within 60 minutes of the depot, and have a passion for customer service.
- Other info: Flexible shifts with opportunities for personal development and career growth.
The predicted salary is between 30000 - 42000 £ per year.
First Rail Stirling is a brand-new enterprise and start-up rail operator that will run an exciting long-haul train service crossing the entire country. The service will run from London to Stirling, reuniting Stirling with a direct service to the West Coast of England during the day. We are transforming the way people think about train travel, empowering our team from different backgrounds to make it a great experience for our customers. Together, we will revalue rail as a very special way to travel – relaxing, fast, efficient, and sustainable.
About the Role: Ambassadors have a passion for customer experience excellence, an engaging personality, and a strong sense of pride in delivering an industry-leading end-to-end travel experience. Their primary role is to act as Brand Ambassadors, delivering a dedicated, high-profile engaged presence across all on-train customer touchpoints so that our customers can ‘Travel Well'. They will work collaboratively with a can-do attitude, always seeking opportunities to delight the customer and enhance their customer experience, promoting the reputation of our business with our customers, stakeholders & partners.
Your main responsibilities will be:
- Provide a highly visible & quality presence across customer touchpoints.
- Offer a ‘meet & greet' approach at each station, proactively seeking out and assisting customers who require additional help.
- Check tickets.
- Proactively assist customers with information for a seamless travel experience, including tourist attractions, places to stay, and onward travel.
- Proactively manage loadings, luggage & reservations to ensure the on-train customer environment is championed at all times.
- Deliver a high-quality at-seat catering service.
- Assist in the coordination of buses, local or rail replacement if train service dictates.
- Provide a highly visible and quality presence particularly during times of planned and unplanned service disruption.
Safety Requirements: Dealing with Passengers Ill on Train (PIOT), ensuring swift action to support all our customers during these events. Attend and participate in safety briefings, team meetings and personal development as appropriate. Work with the Control Centre, British Transport Police & other safeguarding agencies to positively impact on customer confidence & safety.
What do YOU need to know about this role?
- You must be 18 years of age or older as this is an industry requirement.
- You will need to live within 60 minutes travel time to the depot, which is located at Stirling, Preston or London Euston, without using public transport when it is not available.
- The ability to work shifts of varying start times, including weekends and night shifts.
- Not have defective colour vision.
Learning & Development: Lumo have a commitment to our colleagues to continually develop you throughout your career. With 95% of our existing colleagues in further education to support their role, if you are successful with your application, you will be signed up to an apprenticeship which will support your personal development alongside your practical knowledge.
Lodging: When undertaking the activities of this role, colleagues are required to work a rotating 24/7 roster coverage which may include lodging away from home for training and dependent on diagrams. We will ensure that you are provided with comfortable accommodation, evening meals and breakfast, ready to start your next shift.
Annual Leave: You will be entitled to 33 days annual leave in a full calendar year. To ensure that our trains run to service, 25 days of your annual leave will be allocated to you along with Christmas Day and Boxing Day. The remaining 6 days can be used at your discretion.
About the location: You must be located within a 60-minute commute of Preston, London Euston or Stirling.
Working pattern: 35 hours per week, working a rotating 24/7 roster coverage.
Additional Information: To apply, please submit a covering letter with your CV. Your covering letter should explain why this is the right position for you in 250 to 300 words. After submitting your CV and covering letter, you will be invited to take part in online psychometric tests. If you are shortlisted to the next stage of the recruitment process, you will be invited to attend an assessment centre in Preston on w/c 19th January 2026. Shortlisting will take place between w/c 15th December 2025 and w/c 22nd December 2025. Invites to the assessment centre will be issued w/c 22nd December and w/c 29th December 2025.
We do reserve the right to close this advertisement early if we receive a high volume of suitable applications.
The Reward:
- Defined Contribution Pension Scheme – We will pay in a minimum of 10% (5% employee contribution and 5% employer contribution) to a maximum total contribution of 20%.
- Incentive Scheme/Bonus
- Employee Assistance Programme
- Travel Offers – Free travel on Lumo services and travel offers for bus and rail tickets and Day Rover Rail tickets at a discounted price for friends and family (after 6 months of service).
- Shopping & Lifestyle Discounts
- Discounted Gym Membership
- Employee Share Plans (Save as you Earn and Buy as you Earn)
- Life Assurance Cover 4 x your annual salary
- Income Protection Scheme
- 25 days annual leave plus bank holidays
- Access to a digital GP 24/7
- Tax Benefit Bike Scheme
Our Vision: We are committed to making Lumo-Stirling an inclusive place of work that ensures we deliver a railway that is inclusive for our customers. We value our differences such as age, gender, LGBTQIA, ethnicity, religion, and disability. We maintain zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent. We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.
Customer Experience Ambassador in Preston employer: FirstGroup Internal
Contact Detail:
FirstGroup Internal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Experience Ambassador in Preston
✨Tip Number 1
Get to know the company! Research First Rail Stirling and understand their mission to transform train travel. This will help you connect with the interviewers and show that you're genuinely interested in being a Customer Experience Ambassador.
✨Tip Number 2
Practice your people skills! As an ambassador, you'll be interacting with customers all day. Role-play common scenarios with friends or family to boost your confidence and refine your approach to customer service.
✨Tip Number 3
Be ready to showcase your problem-solving skills! Think of examples from your past experiences where you've turned a challenging situation into a positive outcome for a customer. This will demonstrate your ability to enhance the customer experience.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're tech-savvy and comfortable with online processes, which is key for this role.
We think you need these skills to ace Customer Experience Ambassador in Preston
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to explain why you're the perfect fit for the Customer Experience Ambassador role. Keep it engaging and personal, and remember to stick to the 250-300 word limit.
Tailor Your CV: We want to see how your experience aligns with our mission at Lumo. Highlight relevant skills and experiences that showcase your passion for customer service and teamwork. A tailored CV can make all the difference!
Show Your Personality: As a Customer Experience Ambassador, your personality matters! Let your enthusiasm and can-do attitude shine through in your application. We’re looking for someone who can engage with customers and create memorable experiences.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way to ensure we receive your details directly. Plus, you’ll find all the info you need about the role and our company there.
How to prepare for a job interview at FirstGroup Internal
✨Know the Company Inside Out
Before your interview, take some time to research First Rail Stirling and its mission. Understand their commitment to transforming train travel and how they aim to provide an exceptional customer experience. This knowledge will help you align your answers with their values and show that you're genuinely interested in being part of their team.
✨Showcase Your Customer Service Skills
As a Customer Experience Ambassador, your ability to engage with customers is crucial. Prepare examples from your past experiences where you've gone above and beyond to assist customers. Highlight your proactive approach and any specific instances where you’ve turned a negative experience into a positive one.
✨Demonstrate Team Spirit
First Rail Stirling values collaboration and a can-do attitude. Be ready to discuss how you work well in teams and contribute to a positive working environment. Share stories that illustrate your teamwork skills and how you support your colleagues to enhance the overall customer experience.
✨Prepare for Scenario Questions
Expect scenario-based questions during your interview, especially related to customer interactions and safety situations. Think about how you would handle various scenarios, such as assisting a passenger who is ill or managing service disruptions. Practising these responses will help you feel more confident and articulate during the interview.