Analytics Lead in London

FIRST is a leading global brand experience agency serving clients in various industries, including financial services, technology, new & traditional media, aerospace, healthcare, and professional services. FIRST has received numerous accolades, including being listed among the 2025 Most Innovative Marketing Agencies of the Year by Chief Marketer, named Top Agency of the Year 2024 by Event Marketer, highlighted as a Global Agency of the Year, over 100 Employees by C&IT, and listed among the "200 Top Marketing Agencies" in 2024, 2023, & 2022 by Chief Marketer.

The Analytics Lead will play a pivotal role at FIRST bolstering the company's AI and data capabilities. Reporting to the Director of Data and Analytics, you will be responsible for translating complex data into actionable intelligence that drives strategic decision‐making and delivers measurable value to clients. This is a key role in FIRST's role as an intelligence‐driven partner in the brand experiences sector. The role offers an exceptional opportunity to help drive strategic transformation and work with sophisticated, high‐profile clients.

Your Contributions

• Lead the development and implementation of client intelligence solutions, predictive models and insight generation capabilities.
• Translate complex data sets into commercial insights that power decision-making for both internal stakeholders and clients.
• Design and implement predictive models that enhance event performance, client satisfaction and revenue forecasting.
• Develop approaches that transform event performance data into actionable insights.
• Apply statistical modelling, machine learning techniques and data visualization to solve complex business challenges.
• Lead the design and execution of experiment design and A/B testing to optimize performance.
• Build and implement sophisticated analytical models that deliver against FIRST's strategic objectives of productivity improvement and revenue generation.
• Create compelling data narratives that communicate insights effectively to both technical and non‐technical audiences.
• Contribute to the transformation of FIRST's operating model through AI and data capabilities.
• Work with cross‐functional teams to establish metrics, KPIs and robust measurement approaches.
• Support the development of AI-powered products and services that create differentiated client value.
• Partner with business units to define metrics that align with strategic objectives.

What We Are Looking For

• Position requires 5-8 years of experience.
• Advanced degree in Statistics, Data Science, Mathematics, Computer Science or related quantitative field.
• Expert proficiency in Python and/or R for statistical modelling and data analysis.
• Strong understanding of business processes and how to apply analytics to improve them.
• Experience with machine learning techniques and their practical applications in business settings.
• Proven ability to build statistical models, perform advanced analysis, and generate meaningful insights.
• Exceptional business storytelling ability with a focus on translating complex data findings into clear, actionable recommendations.
• Demonstrated skill in consulting with business units to define metrics and KPIs.
• Strategic mindset with the ability to connect analytics work to business outcomes and revenue generation.
• Experience working with cross-functional teams and influencing decisions through data-driven insights.
• 5+ years of experience in analytics, business intelligence or data science roles.
• Experience in consulting, marketing, or professional services environments is beneficial.
• Track record of successfully implementing analytics solutions that drive measurable business impact.
• Strategic analytical thinker with exceptional problem-solving abilities.
• Strong business storytelling skills and ability to communicate complex concepts clearly.
• Results-oriented with focus on delivering measurable business impact.
• Collaborative team player who builds strong relationships across functions.
• Intellectually curious with passion for exploring new analytical approaches.
• Rigorous attention to detail while maintaining a big picture perspective.
• Client-centric mindset that aligns analytics work with customer value.
• Adaptable to changing requirements and business priorities.
• Committed to ethical data practices and responsible analytics.

At FIRST, we believe that our success is driven by the passion, creativity, and commitment of our teams. That’s why we offer a range of benefits and perks to support your personal and professional growth:

• Private Medical Insurance with BUPA from day one.
• 28 Days Annual Leave PLUS Bank Holidays.
• 20 Days of Sick Pay each Year.
• Enhanced Parental Leave (Maternity & Paternity).
• Wellness Stipend.
• Complimentary access to Headspace, Rocket Lawyer & Maven.
• Life Insurance.
• Employee Assistance Program (EAP).
• Cycle to Work Scheme.
• Season Ticket Loan.
• Pension Scheme Enhancements.
• Discretionary Bonus Structure.
• Global Opportunities: With a presence in 7 countries worldwide including headquarters in London, New York, and Singapore, you may have the opportunity to work on exciting projects across different locations.

FIRST is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. FIRST is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We stand firm: FIRST will not tolerate discrimination or harassment based on any of these characteristics. If any candidate feels that they are unable to meet the requirements of the role, please get in touch to discuss adjustments or other suitable roles.