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- Tasks: Lead digital marketing efforts, from email campaigns to SEO and paid media.
- Company: Join a well-known brand in the retail and wholesale industry.
- Benefits: Enjoy a competitive salary, 20 days holiday, and regular social events.
- Why this job: Make an impact with your creativity and strategy in a dynamic marketing role.
- Qualifications: Degree in marketing or business and strong digital marketing experience required.
- Other info: Office-based in Hove with excellent career growth opportunities.
The predicted salary is between 35000 - 38000 £ per year.
We’re looking for a self-motivated digital marketing superstar to work with the Head of Marketing and take responsibility for all digital marketing activities including email and CRM marketing, digital strategy and paid media campaigns, SEO, Ecommerce and more. This is a well established and well-known brand in their sector, working in the retail and wholesale industry. The Digital Marketing Lead role includes: * Email Marketing & CRM; taking ownership of the email marketing channel, from strategy to execution * Building and optimising campaign flows, creating segmented campaigns tailored to different customer journeys, designing and implementing email automations and A/B test subject lines, content, design, and send times * Digital Strategy & Paid Campaigns, proposing and managing budgets in line with priorities * Planning and running paid media campaigns (Google Ads, Meta/Facebook, YouTube, Pinterest, Pmax) * Analysing ROI, acquisition cost, and engagement * Search Engine Optimisation (SEO), conducting keyword research and implementing on-page optimisation * Maintaining e-commerce website content and digital assets * Data driven reporting and analytics Skills & experience required: * Degree educated or equivalent in marketing or business * Strong digital marketing experience, particularly email marketing * Experience with DotDigital, Klaviyo, Mailchimp, or similar * Strong customer segmentation, targeting, and campaign automation understanding * SEO, paid media, and website management experience * Great with Google Analytics, Meta Ads Manager, SEMrush and similar alongside experience in Magento, WordPress, and CRM platforms * A/B and multivariate testing experience * Data-driven with a keen eye for marketing analytics Salary, hours and company benefits: * £35,000 to £38,000 based on experience * Monday to Friday 9am to 5pm, fully office based in Hove * 20 days holiday plus Bank Holidays * Regular social events * Discretionary monthly bonus scheme * Cycle to work scheme * Birthday off * Pension Scheme * Healthcare Cash Plan * Employee discount Wild Recruitment Ltd T/A First Recruitment Services is acting as an employment agency in relation to this vacancy
Digital Marketing Lead employer: First Recruitment Services
Contact Detail:
First Recruitment Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Get your networking game on! Reach out to people in the digital marketing space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital marketing projects. This is your chance to demonstrate your expertise in email marketing, SEO, and paid campaigns – make it pop!
✨Tip Number 3
Prepare for interviews like a pro! Research the company and its digital marketing strategies. Be ready to discuss how you can contribute to their goals, especially in areas like CRM and campaign optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Lead role. Highlight your experience in email marketing, digital strategy, and any relevant tools you've used. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention specific experiences that relate to the job description.
Showcase Your Achievements: Don't just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've improved campaigns or increased engagement. We love data-driven results, so make them pop!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at First Recruitment Services
✨Know Your Digital Marketing Inside Out
Make sure you brush up on all aspects of digital marketing, especially email marketing and CRM strategies. Be ready to discuss your experience with tools like DotDigital or Klaviyo, and have examples of successful campaigns you've managed.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring specific examples of how you've analysed ROI or engagement metrics from campaigns, and be ready to discuss the impact of your findings.
✨Demonstrate Your SEO Knowledge
Since SEO is a key part of the role, make sure you can discuss keyword research and on-page optimisation techniques. Have a few examples of how you've improved search rankings or website traffic through your efforts.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, like optimising a paid media campaign or segmenting an email list. Think through your approach and be prepared to explain your reasoning clearly.