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For Companies At a Glance
- Tasks: Drive growth through innovative performance marketing strategies and optimise customer acquisition.
- Company: Join First Mile, a leading B2B sustainability partner making a positive impact.
- Benefits: Enjoy a competitive salary, bonus scheme, generous holiday, and wellness allowance.
- Why this job: Make a real difference in combating climate change while advancing your marketing career.
- Qualifications: 3+ years in performance marketing with strong analytical and collaboration skills.
- Other info: Be part of a fun, supportive team in a rapidly growing, award-winning company.
The predicted salary is between 36000 - 60000 £ per year.
About First Mile
At First Mile, we're on a mission to slow down climate change. How? By delivering smarter waste and recycling solutions that help businesses cut carbon, make efficiencies, and do good for the planet. We're proud to be one of the UK's leading B2B sustainability and waste partners – working with over 30,000 businesses including names like Pret, Zara, and Amazon. Since 2004, we've combined sustainability expertise with innovative tech to deliver a best-in-class customer experience. Named Independent Operator of the Year AND B2B Business of the Year 2025, we bring the pace and culture of a start-up, backed by two decades of experience and positive impact.
Your Mission
We're looking for a commercially minded Performance Marketing Manager to drive growth across both our SME and Enterprise segments. You'll own our acquisition strategy end-to-end — from attracting new SME customers through our digital channels, to building pipeline and demand for Enterprise sales. This role is all about measurable impact: planning, executing, and optimising paid marketing campaigns to drive customer acquisition, improve ROI, and fuel our ambitious growth targets and growing our organic reach through SEO. You'll also own our conversion rate optimisation (CRO) strategy and roadmap for thefirstmile.co.uk, working closely with our UX Designer to deliver an exceptional onsite experience that converts visitors into customers.
What You'll Own
- Acquisition strategy: Lead the development and execution of a customer acquisition plan focused on SME sign-ups and Enterprise lead generation.
- Performance marketing: Plan, run, and optimise paid campaigns (predominantly PPC/Google Ads) to deliver measurable results — from increased sign-ups to improved ROI and better in-platform efficiencies.
- SEO and aiSEO: Ensure year-on-year growth in organic non-brand traffic through a comprehensive SEO strategy that improves keyword rankings and captures new traffic, whilst optimising for LLMs; utilising specialist support where needed.
- CRO / UX optimisation: Define and deliver a CRO strategy to improve onsite conversion across web enquiries, ecommerce checkouts, and other touchpoints – working closely with our UX designer and engineering team to implement and monitor changes.
- Reporting & insights: Own performance reporting, translating data into actionable insights that inform strategy and demonstrate ROI; owning clear revenue and pipeline targets.
Our Values
- Amaze Customers – through thoughtful, user-friendly design.
- Love the Planet – create with purpose and impact in mind.
- Be One Team – learn, collaborate, and grow together.
What We're Looking For
- Proven experience in performance marketing or growth marketing roles, ideally in a B2B or SaaS environment; minimum of 3 years' experience.
- Deep understanding of digital marketing channels in particular Paid Search (Google Ads, Bing).
- Hands‐on experience managing large digital marketing budgets and delivering strong ROI.
- Expertise in CRO, web analytics, and A/B testing tools.
- Strong analytical mindset – able to translate data into clear, actionable strategies.
- Excellent collaboration skills, comfortable working cross‐functionally with UX, Sales, and Customer Facing teams.
- A passion for sustainability and making a positive impact on the planet.
We offer a range of benefits to our employees and will encourage you to follow your passions as well as the opportunity to learn and try new things within a structured framework designed to help you excel. On top of all this, we've added some extras which include:
- Company Bonus Scheme - earn up to 10% of your salary again every quarter!
- Enhanced maternity/paternity scheme.
- Regular company parties and events.
- Employee recognition at our monthly town hall event.
- 25 days holiday (plus bank holidays) as well as an extra day for each complete year of service.
- A £60 a month allowance to spend on you. If you want a gym membership, loads of cookies, to pamper yourself, or to pay for a flight it is totally up to you!
- Lots of drinks, food, socials, and events throughout the year.
But most importantly, a fun, positive, collaborative workplace in which you can learn, working for a rapidly growing, multi‐award‐winning business in a sector that has never been more important.
Ready to make an impact? Apply now to help power First Mile's growth engine — driving acquisition, improving performance, and building a better future for the planet.
Senior Performance Marketing Manager in London employer: First Mile Limited
Contact Detail:
First Mile Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out during interviews and demonstrate your ability to drive measurable results.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Understand their mission to slow down climate change and think about how your experience aligns with their goals. This will show you're genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining our team and making a positive impact on the planet.
We think you need these skills to ace Senior Performance Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Senior Performance Marketing Manager. Highlight your experience in performance marketing, especially in B2B or SaaS environments, and showcase any relevant achievements that align with our mission at First Mile.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for sustainability and how your skills can help us drive growth. Be specific about your experience with PPC campaigns and SEO strategies, and don’t forget to mention why you want to join our team.
Showcase Your Analytical Skills: Since this role is all about measurable impact, make sure to highlight your analytical mindset. Include examples of how you've used data to inform marketing strategies and improve ROI in previous roles. We love numbers, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at First Mile Limited
✨Know Your Numbers
As a Senior Performance Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to PPC campaigns, ROI, and conversion rates. Be ready to discuss specific examples of how you've used data to drive marketing decisions in the past.
✨Show Your Passion for Sustainability
First Mile is all about making a positive impact on the planet. Make sure to express your passion for sustainability during the interview. Share any relevant experiences or initiatives you've been involved in that align with their mission to slow down climate change.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in previous roles, particularly in performance marketing, and how you overcame them. This will showcase your ability to think critically and adapt in a fast-paced environment.
✨Collaborate and Communicate
Since this role involves working closely with UX designers and sales teams, highlight your collaboration skills. Prepare examples of successful cross-functional projects you've led or contributed to, demonstrating your ability to work as part of a team and communicate effectively.
