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For Companies At a Glance
- Tasks: Lead customer marketing strategies to enhance engagement and retention.
- Company: Join First Mile, a top UK B2B sustainability partner transforming waste management.
- Benefits: Enjoy 25 days holiday, personal allowance, and career progression opportunities.
- Why this job: Make a real impact on climate change while working in a dynamic, award-winning team.
- Qualifications: Experience in customer marketing with strong analytical and communication skills required.
- Other info: Collaborate across teams to drive sustainable behaviour change and improve customer experiences.
The predicted salary is between 36000 - 60000 £ per year.
About First Mile
At First Mile, we’re on a mission to slow down climate change. How? By delivering smarter waste and recycling solutions that help businesses cut carbon, save money, and do good for the planet.
We’re proud to be one of the UK’s leading B2B sustainability and waste partners – working with over 30,000 businesses including names like Pret, Zara, and Amazon. We blend sustainability expertise with smart tech to deliver the best customer experience in the sector – and we’re only just getting started.
Named Independent Operator of the Year 2024, we’ve got the pace and culture of a start-up with the stability of an established business – and we’re having a big impact.
Your Mission
We’re looking for a Customer Marketing Manager / CRM Manager to take our customer experience to the next level – someone who knows how to turn customers into fans, and fans into lifelong advocates.
This is your chance to lead and evolve our customer lifecycle strategy – from onboarding and education, to engagement, retention, and expansion. You’ll work closely with Marketing, Sales, Customer Support and Product to ensure every customer interaction delivers value and impact.
You’ll be obsessed with customer insight, customer experience, smart automation, and segmented journeys that make our customers feel known, supported, and inspired to recycle more and waste less.
What makes this role different?
- You’ll join a high-performing, high-growth Marketing team (30% YoY growth)
- You\’ll have ownership and freedom to build a world-class CRM and customer marketing function that reduces churn and drives loyalty
- You’ll work in a business that’s genuinely making a difference – with an award-winning service and tech stack and an ambitious growth plan
- You’ll collaborate across the business to drive sustainable behaviour change at scale and deliver on an amazing customer experience
What You’ll Own
- Lead the CRM and lifecycle marketing strategy from onboarding to reactivation
- Plan and build campaigns that drive engagement, retention and upsell to boost recycling rates
- Collaborate with Customer Support, Sales, Operations and Product to champion the voice of the customer as a key part of the Customer Experience group
- Design and implement automated journeys and trigger-based messaging
- Report on performance and continually optimise using data and testing – owning onboarding and churn metrics
What We’re Looking For
- Amazing customer instinct – be natural at thinking like a customer e/g what will make them fall in love with First Mile? What pain points are they experiencing that First Mile can solve?
- Proven experience in customer marketing, CRM or lifecycle marketing delivering strategies across multiple touch points that have driven customer engagement and revenue
- Strong understanding of customer data, segmentation and automation tools – being analytical and commercially minded is important to make data-driven decisions with sound commercial rationale and ROI.
- Excellent communicator who can craft clear, compelling messages. Ability to write effective copy is a must, design and HTML capabilities are a plus.
- Passion for sustainability, innovation, and delivering standout experiences
- A self-starter mindset with curiosity, creativity, and drive who can also collaborate with team mates to find the best solutions together
Our Values
- Amaze Customers – through brilliant service and communications
- Love the Planet – every decision we make considers our impact
- Be One Team – we collaborate, support, and win together
What We Offer:
- Continuous learning and development opportunities.
- Clear pathways for career (and salary) progression within our dynamic team.
- 25 days holiday (plus bank holidays) with an additional day for each year of service.
- A £60 monthly allowance for personal use (e.g., gym membership, pampering, travel).
- Enhanced parental leave scheme because family matters.
- Regular social events, drinks, and food.
- A supportive, collaborative workplace within a rapidly growing, award-winning company.
Ready to make an impact?
Apply now to help build a best-in-class customer experience that will enable businesses to boost their impact.
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CRM / Customer Marketing Manager employer: First Mile Limited
Contact Detail:
First Mile Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM / Customer Marketing Manager
✨Tip Number 1
Familiarise yourself with First Mile's mission and values. Understanding their commitment to sustainability and customer experience will help you align your approach during interviews and discussions, showcasing your passion for their goals.
✨Tip Number 2
Research the latest trends in CRM and customer marketing, particularly in the sustainability sector. Being able to discuss innovative strategies and tools during your conversations will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 3
Prepare examples of how you've successfully driven customer engagement and retention in previous roles. Highlight specific metrics or outcomes to illustrate your impact, as this will resonate well with the hiring team at First Mile.
✨Tip Number 4
Network with current or former employees of First Mile on platforms like LinkedIn. Gaining insights from their experiences can provide you with valuable information about the company culture and expectations, which can be beneficial during your application process.
We think you need these skills to ace CRM / Customer Marketing Manager
Some tips for your application 🫡
Understand the Company: Before you start writing your application, take some time to understand First Mile's mission and values. Familiarise yourself with their approach to sustainability and customer experience, as this will help you tailor your application to align with their goals.
Highlight Relevant Experience: In your CV and cover letter, focus on your previous experience in customer marketing or CRM roles. Provide specific examples of how you've successfully driven customer engagement and retention, and mention any relevant tools or strategies you've used.
Showcase Your Passion for Sustainability: First Mile is looking for someone who is passionate about sustainability. Make sure to express your enthusiasm for environmental issues and how they relate to customer marketing in your application. This could set you apart from other candidates.
Craft Compelling Copy: As an excellent communicator, your ability to write clear and engaging copy is crucial. Use your application to demonstrate your writing skills by crafting a compelling cover letter that showcases your personality and aligns with First Mile's brand voice.
How to prepare for a job interview at First Mile Limited
✨Show Your Passion for Sustainability
First Mile is all about making a positive impact on the planet. Make sure to express your genuine passion for sustainability during the interview. Share any personal experiences or projects that highlight your commitment to environmental issues.
✨Demonstrate Customer-Centric Thinking
This role requires a strong understanding of customer needs and pain points. Prepare examples of how you've successfully turned customers into advocates in previous roles. Think about specific strategies you implemented that improved customer engagement and retention.
✨Highlight Your Analytical Skills
As a CRM Manager, you'll need to make data-driven decisions. Be ready to discuss your experience with customer data, segmentation, and automation tools. Bring examples of how you've used analytics to optimise campaigns and improve customer journeys.
✨Craft Compelling Messages
Excellent communication is key for this position. Prepare to showcase your writing skills by discussing past marketing campaigns where your copy made a significant impact. If you have design or HTML skills, mention those too, as they can set you apart from other candidates.
