At a Glance
- Tasks: Lead customer marketing strategies and create engaging campaigns to boost recycling.
- Company: Join First Mile, a B Corp on a mission to combat climate change.
- Benefits: Enjoy 25 days holiday, personal allowance, and career progression opportunities.
- Other info: Collaborative culture with regular social events and a supportive team.
- Why this job: Make a real impact in sustainability while building a world-class customer experience.
- Qualifications: Experience in customer marketing and a passion for sustainability is essential.
The predicted salary is between 36000 - 60000 £ per year.
This range is provided by First Mile | Certified B Corp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
About First Mile
At First Mile, we’re on a mission to slow down climate change. How? By delivering smarter waste and recycling solutions that help businesses cut carbon, save money, and do good for the planet. We’re proud to be one of the UK’s leading B2B sustainability and waste partners - working with over 30,000 businesses including names like Pret, Zara, and Amazon. We blend sustainability expertise with smart tech to deliver the best customer experience in the sector - and we’re only just getting started. Named Independent Operator of the Year 2024, we’ve got the pace and culture of a start-up with the stability of an established business - and we’re having a big impact.
Your Mission
We’re looking for a Customer Marketing Manager / CRM Manager to take our customer experience to the next level - someone who knows how to turn customers into fans, and fans into lifelong advocates. This is your chance to lead and evolve our customer lifecycle strategy - from onboarding and education, to engagement, retention, and expansion. You’ll work closely with Marketing, Sales, Customer Support and Product to ensure every customer interaction delivers value and impact. You’ll be obsessed with customer insight, customer experience, smart automation, and segmented journeys that make our customers feel known, supported, and inspired to recycle more and waste less.
What makes this role different?
- You’ll join a high-performing, high-growth Marketing team (30% YoY growth)
- You’ll have ownership and freedom to build a world-class CRM and customer marketing function that reduces churn and drives loyalty
- You’ll work in a business that’s genuinely making a difference - with an award-winning service and tech stack and an ambitious growth plan
- You’ll collaborate across the business to drive sustainable behaviour change at scale and deliver on an amazing customer experience
What You’ll Own
- Lead the CRM and lifecycle marketing strategy from onboarding to reactivation
- Plan and build campaigns that drive engagement, retention and upsell to boost recycling rates
- Collaborate with Customer Support, Sales, Operations and Product to champion the voice of the customer as a key part of the Customer Experience group
- Design and implement automated journeys and trigger-based messaging
- Report on performance and continually optimise using data and testing - owning onboarding and churn metrics
Qualifications
What We’re Looking For
- Amazing customer instinct - be natural at thinking like a customer e.g. what will make them fall in love with First Mile? What pain points are they experiencing that First Mile can solve?
- Proven experience in customer marketing, CRM or lifecycle marketing delivering strategies across multiple touch points that have driven customer engagement and revenue
- Strong understanding of customer data, segmentation and automation tools - being analytical and commercially minded is important to make data-driven decisions with sound commercial rationale and ROI.
- Excellent communicator who can craft clear, compelling messages. Ability to write effective copy is a must, design and HTML capabilities are a plus.
- Passion for sustainability, innovation, and delivering standout experiences
- A self-starter mindset with curiosity, creativity, and drive who can also collaborate with team mates to find the best solutions together
Benefits
- Continuous learning and development opportunities
- Clear pathways for career (and salary) progression within our dynamic team
- 25 days holiday (plus bank holidays) with an additional day for each year of service
- A £60 monthly allowance for personal use (e.g., gym membership, pampering, travel)
- Enhanced parental leave scheme because family matters
- Regular social events, drinks, and food
- A supportive, collaborative workplace within a rapidly growing, award-winning company
Our Values
- Amaze Customers - through brilliant service and communications
- Love the Planet - every decision we make considers our impact
- Be One Team - we collaborate, support, and win together
Ready to make an impact? Apply now to help build a best-in-class customer experience that will enable businesses to boost their impact.
CRM / Customer Marketing Manager in London employer: First Mile | Certified B Corp
First Mile | Certified B Corp is an exceptional employer that prioritises employee well-being and growth, offering a competitive salary alongside a welfare allowance and pension scheme. Our vibrant work culture in East London fosters collaboration and innovation, ensuring that every team member feels valued and supported while contributing to our mission of providing outstanding service during night operations.
Contact Details:
First Mile | Certified B Corp Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM / Customer Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for First Mile | Certified B Corp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like First Mile | Certified B Corp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with First Mile | Certified B Corp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at First Mile | Certified B Corp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM / Customer Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit First Mile | Certified B Corp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of First Mile | Certified B Corp:Show us that you’ve done your homework! In your application, briefly mention what you admire about First Mile | Certified B Corp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at First Mile | Certified B Corp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at First Mile | Certified B Corp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At First Mile | Certified B Corp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
