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For Companies At a Glance
- Tasks: Lead customer marketing strategies and create engaging campaigns to boost recycling.
- Company: Join First Mile, a B Corp on a mission to combat climate change.
- Benefits: Enjoy 25 days holiday, personal allowance, and career progression opportunities.
- Why this job: Make a real impact in sustainability while building a world-class customer experience.
- Qualifications: Experience in customer marketing and a passion for sustainability is essential.
- Other info: Collaborative culture with regular social events and a supportive team.
The predicted salary is between 36000 - 60000 £ per year.
This range is provided by First Mile | Certified B Corp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
About First Mile
At First Mile, we’re on a mission to slow down climate change. How? By delivering smarter waste and recycling solutions that help businesses cut carbon, save money, and do good for the planet. We’re proud to be one of the UK’s leading B2B sustainability and waste partners - working with over 30,000 businesses including names like Pret, Zara, and Amazon. We blend sustainability expertise with smart tech to deliver the best customer experience in the sector - and we’re only just getting started. Named Independent Operator of the Year 2024, we’ve got the pace and culture of a start-up with the stability of an established business - and we’re having a big impact.
Your Mission
We’re looking for a Customer Marketing Manager / CRM Manager to take our customer experience to the next level - someone who knows how to turn customers into fans, and fans into lifelong advocates. This is your chance to lead and evolve our customer lifecycle strategy - from onboarding and education, to engagement, retention, and expansion. You’ll work closely with Marketing, Sales, Customer Support and Product to ensure every customer interaction delivers value and impact. You’ll be obsessed with customer insight, customer experience, smart automation, and segmented journeys that make our customers feel known, supported, and inspired to recycle more and waste less.
What makes this role different?
- You’ll join a high-performing, high-growth Marketing team (30% YoY growth)
- You’ll have ownership and freedom to build a world-class CRM and customer marketing function that reduces churn and drives loyalty
- You’ll work in a business that’s genuinely making a difference - with an award-winning service and tech stack and an ambitious growth plan
- You’ll collaborate across the business to drive sustainable behaviour change at scale and deliver on an amazing customer experience
What You’ll Own
- Lead the CRM and lifecycle marketing strategy from onboarding to reactivation
- Plan and build campaigns that drive engagement, retention and upsell to boost recycling rates
- Collaborate with Customer Support, Sales, Operations and Product to champion the voice of the customer as a key part of the Customer Experience group
- Design and implement automated journeys and trigger-based messaging
- Report on performance and continually optimise using data and testing - owning onboarding and churn metrics
Qualifications
What We’re Looking For
- Amazing customer instinct - be natural at thinking like a customer e.g. what will make them fall in love with First Mile? What pain points are they experiencing that First Mile can solve?
- Proven experience in customer marketing, CRM or lifecycle marketing delivering strategies across multiple touch points that have driven customer engagement and revenue
- Strong understanding of customer data, segmentation and automation tools - being analytical and commercially minded is important to make data-driven decisions with sound commercial rationale and ROI.
- Excellent communicator who can craft clear, compelling messages. Ability to write effective copy is a must, design and HTML capabilities are a plus.
- Passion for sustainability, innovation, and delivering standout experiences
- A self-starter mindset with curiosity, creativity, and drive who can also collaborate with team mates to find the best solutions together
Benefits
- Continuous learning and development opportunities
- Clear pathways for career (and salary) progression within our dynamic team
- 25 days holiday (plus bank holidays) with an additional day for each year of service
- A £60 monthly allowance for personal use (e.g., gym membership, pampering, travel)
- Enhanced parental leave scheme because family matters
- Regular social events, drinks, and food
- A supportive, collaborative workplace within a rapidly growing, award-winning company
Our Values
- Amaze Customers - through brilliant service and communications
- Love the Planet - every decision we make considers our impact
- Be One Team - we collaborate, support, and win together
Ready to make an impact? Apply now to help build a best-in-class customer experience that will enable businesses to boost their impact.
CRM / Customer Marketing Manager in London employer: First Mile | Certified B Corp
Contact Detail:
First Mile | Certified B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM / Customer Marketing Manager in London
✨Tip Number 1
Get to know the company inside out! Research First Mile's mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in making an impact.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions related to customer marketing and CRM. Think about how your experience aligns with their goals of reducing churn and driving loyalty.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace CRM / Customer Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Sustainability: When you're writing your application, let your love for sustainability shine through! We want to see how you connect with our mission at First Mile and how your values align with ours. Share any relevant experiences that highlight your commitment to making a positive impact on the planet.
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM / Customer Marketing Manager role. Highlight your experience in customer marketing and CRM, and how you've successfully driven engagement and retention in previous roles. We love seeing specific examples that demonstrate your skills!
Be Clear and Compelling: Your written application should be easy to read and engaging. Use clear language and structure your thoughts logically. Remember, we’re looking for excellent communicators, so make sure your writing reflects that! A well-crafted message can really make you stand out.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows us you’re keen to join our team at First Mile!
How to prepare for a job interview at First Mile | Certified B Corp
✨Know Your Customer Inside Out
Before the interview, dive deep into understanding First Mile's customer base and their pain points. Think about how you can turn customers into fans and lifelong advocates. Prepare examples of how you've successfully engaged customers in previous roles.
✨Showcase Your Data Skills
Since this role involves a strong focus on data-driven decisions, be ready to discuss your experience with customer data, segmentation, and automation tools. Bring specific examples of how you've used data to optimise customer journeys and improve engagement.
✨Craft Compelling Messages
As an excellent communicator, you’ll need to demonstrate your ability to write clear and compelling messages. Prepare to share samples of your copywriting or marketing campaigns that have resonated with customers and driven results.
✨Passion for Sustainability
First Mile is all about making a positive impact on the planet. Be sure to express your passion for sustainability and innovation during the interview. Share any relevant experiences or initiatives you've been involved in that align with their mission.
