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- Tasks: Lead marketing strategies for London and national accounts, driving engagement and growth.
- Company: First Intuition, a fast-growing education provider focused on outstanding learning experiences.
- Benefits: 30 days annual leave, flexible working, private medical insurance, and training opportunities.
- Other info: Commitment to safeguarding and diverse workplace culture.
- Why this job: Join a dynamic team making a real impact in education marketing while nurturing your career.
- Qualifications: Experience in regional marketing, strong relationship-building, and project management skills.
The predicted salary is between 40000 - 50000 £ per year.
Reports to: Head of Regional & Online Marketing
Role Type: Maternity cover 12 months
Location: London / Hybrid
Level: Manager / Regional & National Business Partner
Key Stakeholders: London Managing Director, Regional Business Development/Customer Relationship Managers, Head of Data, Digital and Market Intelligence, Head of Brand, Content and PR.
First Intuition (FI) is a fast-growing, innovative education provider committed to delivering outstanding learning experiences. At FI, our commitment to excellence is driven by our core driving principle of putting people first. We take pride in nurturing talent, fostering growth, and providing unparalleled support to our students, clients, and team members, ensuring they can thrive personally and professionally. Our success is due to our approach to training and our links with businesses. We work closely with organisations to precisely understand their needs and incorporate these into innovative course designs, where the interaction with students is tailored, personal and reflects their specific circumstances. This approach has led to First Intuition being awarded an ‘Outstanding’ rating by Ofsted.
Role Summary
The Marketing Manager - London + National manages the marketing strategy and execution for London campuses and national client accounts. This role combines local market activation with national strategic partnership marketing, ensuring B2B2C growth plans are delivered with excellence, grounded in insights and aligned to the national marketing strategy.
Key Responsibilities
- London Regional Marketing
- Act as the marketing business partner to the London managing director and centre heads, becoming their key marketing point of contact.
- Develop and deliver the marketing plan for the London region, ensuring strong local brand presence and learner and client engagement.
- Adapt national & regional campaigns for local audiences using market insight, competitor intelligence and sales needs.
- Influence commercial planning, pipeline priorities and local go to market activity.
- Ensure brand consistency across all local touchpoints.
- National Account Marketing
- Act as the marketing business partner to the national client team, becoming their key marketing point of contact.
- Partner with national customer relationship management leads to design and execute sector specific one-to-many marketing programmes.
- Working with the wider regional, national and online marketing team, develop tailored content, campaigns and events that support client acquisition and retention, ensuring relevancy for national clients.
- Cross Functional Collaboration
- Work closely with the wider marketing teams to deploy high performing national marketing activity.
- Work closely with fellow regional marketing leads to ensure consistency and shared learning, alongside optimising shared and scaleable resources.
- Support central teams by providing regional insight and customer perspectives.
- Campaign Management
- Deliver integrated campaigns across digital, events, outreach and local partnerships.
- Work closely with the central marketing team to ensure timely execution quality, targeting and optimisation.
- Performance & Accountability
- Report on both London and national marketing performance, identifying gaps and opportunities for improvement.
- Track performance, provide clear reporting, and recommend optimisation based on insight.
- Monitor competitor activity across the region.
Skills, Experience & Attributes
- Experience in regional or multisite marketing.
- Strong ability to translate strategy into actionable plans and implement.
- Excellent relationship building skills.
- Strong project management and organisational skills.
- Comfortable working autonomously while contributing to a shared national approach.
30 days’ annual leave plus bank holidays
3 FI Days per year
Flexible-working positive employer with a range of family-friendly policies
Employee Assistance Programme: 24-hour confidential access to counselling and support services
Private Medical Insurance
Training and development opportunities
Long term career prospects in a growing company
Employee perks including a range of discounts to suit your lifestyle
We are committed to safeguarding and protecting young people and vulnerable adults and follow Safer Recruitment processes. All successful candidates will need to complete a DBS check, with some roles requiring an Enhanced check. This post is exempt from the Rehabilitation of Offenders Act 1974. All staff are expected to share this commitment and adhere to our Safeguarding and Prevent Policy.
First Intuition does not discriminate on the basis of race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
Marketing Manager – London + National employer: First Intuition
Contact Detail:
First Intuition Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – London + National
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your marketing projects and achievements. This is a great way to stand out from the crowd and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute. Tailor your responses to show how your experience aligns with their goals – it’ll make a huge difference!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make a difference. Plus, applying directly can sometimes give you an edge over other candidates. So, what are you waiting for?
We think you need these skills to ace Marketing Manager – London + National
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in regional or multisite marketing. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Relationship-Building Skills: In your application, emphasise your ability to build strong relationships. This role involves collaborating with various stakeholders, so let us know how you've successfully partnered with others in the past.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your key points stand out and are easy to read.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at First Intuition!
How to prepare for a job interview at First Intuition
✨Know Your Audience
Before the interview, research First Intuition and its marketing strategies. Understand their commitment to putting people first and how that reflects in their marketing approach. This will help you tailor your responses and show that you're aligned with their values.
✨Showcase Your Experience
Be ready to discuss your previous experience in regional or multisite marketing. Prepare specific examples of how you've translated strategy into actionable plans and successfully executed campaigns. Highlight your relationship-building skills and how they contributed to past successes.
✨Prepare for Collaboration Questions
Since this role involves cross-functional collaboration, think about times when you've worked with different teams. Be prepared to share examples of how you’ve optimised resources and shared insights to achieve common goals. This will demonstrate your ability to work autonomously while contributing to a national approach.
✨Data-Driven Mindset
Familiarise yourself with performance tracking and reporting metrics relevant to marketing. Be ready to discuss how you've used data to identify gaps and opportunities for improvement in past roles. This will show that you can bring valuable insights to the table and contribute to First Intuition's success.