Marketing Manager

First Intuition is one of the UK’s leading accountancy training providers, delivering professional qualifications across ACA, ACCA, CIMA, AAT and apprenticeship programmes. With regional training centres across the UK, over 500 employees, and a reputation for exceptional pass rates and student satisfaction, we partner with leading accountancy firms including Big 4, mid-tier practices, and corporate finance teams to develop the next generation of finance professionals. Backed by private equity firm Apiary Partners, First Intuition is in an exciting phase of strategic growth. We are expanding beyond our core accountancy training into new markets including professional skills development (through Impact Academy), international delivery, and AI-enabled learning solutions.

This role sits at the heart of our growth strategy, responsible for marketing three strategic portfolios: Impact Academy (our “Beyond Accountancy” professional skills offering), International expansion, and AI-enabled products. You will work closely with senior stakeholders across the Group to establish market presence and drive learner acquisition in these high-priority areas.

The Marketing Manager for Academy, International and AI portfolios is responsible for delivering effective, insight-led marketing plans that drive B2B and B2C awareness, consideration and conversion across First Intuition’s strategic growth areas. The role combines product marketing and campaign delivery, owning go-to-market strategy, positioning, regional alignment, stakeholder engagement and performance optimisation. You will work closely with Managing Directors and Product owners across the business to translate strategy into compelling marketing that delivers measurable results.

Key Responsibilities

• Portfolio Marketing Strategy
  • Develop and own marketing plans for Academy, International and AI portfolios
  • Ensure plans support First Intuition’s commercial targets and learner growth objectives
  • Align marketing activity with Group strategy and Investment Board priorities
  • Translate product roadmaps into go‑to‑market plans and campaign calendars
• Product Marketing
  • Partner with Product owners to develop compelling positioning and messaging for new products
  • Create product launch plans and go‑to‑market strategies
  • Develop sales enablement materials, collateral and product content
  • Gather market feedback and competitive intelligence to inform product development
  • Support pricing and packaging decisions with market insight
• Campaign Delivery & Performance
  • Plan, design and implement multi‑channel campaign execution across digital, email, events and partnerships
  • Track performance and optimise activity based on insight and data
  • Manage campaign budgets and resources effectively
  • Deliver campaigns to agreed timelines and quality standards
  • Report on campaign ROI and learner acquisition metrics
• Stakeholder & Cross‑Functional Collaboration
  • Partner with Academy leadership, International teams and Product owners to understand priorities
  • Work closely with the wider marketing team to ensure portfolio needs are met
  • Collaborate to ensure resources are optimised across competing priorities
  • Build strong working relationships with key stakeholders across the business
  • Present marketing plans and performance against KPIs to senior stakeholders
• Regional Marketing Alignment
  • Collaborate with regional marketing managers to ensure national and local activity is integrated and consistent
  • Support regional centres with campaign assets, messaging and execution
  • Ensure brand consistency across all regional marketing activity
• Market Insight & Proposition Support
  • Use insight to shape messaging, positioning and proposition refinement
  • Monitor competitive landscape and emerging trends in professional skills and accountancy training
  • Identify opportunities for new marketing approaches and channels
  • Contribute to proposition development for Academy, International and AI offerings
• Governance & Reporting
  • Provide clear reporting on campaign KPI performance, ROI and learner outcomes
  • Ensure activity adheres to brand, data and compliance standards
  • Maintain accurate campaign documentation and performance records

About You

Experience

• Strong experience in campaign management, product marketing or portfolio marketing
• Demonstrable track record of delivering multi‑channel marketing campaigns
• Experience developing product positioning, messaging and go‑to‑market strategies
• Experience working with multiple stakeholders across business functions
• Experience with working across multiple brands/sub brands
• Experience planning and executing B2B and/or B2C marketing activity
• Proven ability to analyse campaign performance and optimise based on data

Skills

• Strong planning and project management capability
• Excellent stakeholder management and influencing skills
• Proven campaign execution and delivery capability
• Data‑literate with ability to analyse performance and generate insight
• Strong written and verbal communication skills
• Proficiency with marketing automation, CRM and analytics tools

Attributes

• Commercial mindset with focus on business outcomes
• Proactive and self‑starting approach
• Collaborative and able to work across multiple teams
• Confident working across multiple priorities in a fast‑paced environment
• Curious about emerging trends and new marketing approaches

Desirable Requirements

• Exposure to education, training, or professional services marketing
• Experience with international marketing or market expansion

Benefits

• 30 days’ annual leave plus bank holidays
• 3 FI Days per year
• Flexible‑working positive employer with a range of family‑friendly policies
• Employee Assistance Programme: 24‑hour confidential access to counselling and support services
• Competitive Pension
• Private Medical Insurance
• Training and development opportunities
• Long term career prospects in a growing company
• Employee perks including a range of discounts to suit your lifestyle

We are committed to safeguarding and protecting young people and vulnerable adults and follow Safer Recruitment processes. All successful candidates will need to complete a DBS check, with some roles requiring an Enhanced check. This post is exempt from the Rehabilitation of Offenders Act 1974. All staff are expected to share this commitment and adhere to our Safeguarding and Prevent Policy.